Semester IV
To develop critical reading and critical analysis skills.
To understand the fundamental ethical principles necessary to evaluate and analyze contemporary issues in business ethics.
To encourage the synthesis of this new understanding with a participant’s moral perspective in the consideration of contemporary issues in business ethics.
To examine the consequences of unethical and ethical business decisions.
Unit I: Theories of Ethics
Ethical Theories and Approaches – Teleological, Deontological, Virtue and System Development Theories; Conflict Between Moral Demands and Interest. Roots of Unethical Behavior.
Unit II:Ethics and Ethical Dilemmas at the Workplace
Ethics in Marketing, Finance, HRM, and Global Business. Institutionalization of Business Ethics. Ethical Dilemmas at the Workplace and their Solutions. Ethical Decision-Making and Leadership. Ethical Issues in Pharmaceutical Industry.
Unit III: Indian Ethos in Management
Indian Ethos: Indian Values & Value System. Teaching from scriptures and traditions (Geeta, Ramayana, Mahabharata, Upanishads, Vedas, Bible, and Quran). BusinessEthics in Indian Context.
Unit IV: Corporate Governance
What is Corporate Governance – Definition, Market Model of Governance, OECD Emphasis, Issues in Corporate Governance, Need for and Importance of Corporate Governance, and Benefits of Good Governance to Companies. Ethics in Corporate Governance, How Ethics can Make Corporate Governance More Meaning Full.
Corporate Governance Code, Transparency & Disclosure, The Role Of Auditors, Board Of Directors, and Shareholders; Global Issues of Governance, Accounting, and Regulatory Framework, Corporate Scams;Committees of Corporate Governance in India;SEBI and Government; Growth Of Corporate Governance In India;Corporate Social Responsibility
Suggested Readings
Fernando A.C - Corporate Governance: Principles, Policies, and Practices – Pearson.
Murty CSV – Business Ethics, Himalaya.
Velasquez – Business Ethics: Concepts and Cases – Pearson/PHI.
Hartman - Perspectives in Business Ethics, Tata-McGraw Hill Publishing Company, New Delhi.
Offer and Acceptance, Consideration, Free consent,Legality of object and consideration,Performance and Discharge of contract, quasi-contract, Contract of Guarantee,
Sale and Agreement to sell, Conditions and Warranties, Transfer of property, Finder of goods.Performance of the contract of sale, Rights of an unpaid seller.
Definition, Prohibition and regulation of combinations, Duties, Powers, and Functions ofCompetition Commission, Penalties, unfair trade practices. Consumer Protection Act and Cyber Laws.
Salient Features of Companies, Classification and Formation of Companies, Memorandum and Articles ofAssociation, Doctrine of Indoor Management, Appointment of Directors, Meetings of Directors & Shareholders ofCompanies
Introduction-covering nature and scope, Essential features, characteristics of LLP, Incorporation, and differences with other forms of organizations.
Objective, definitions, Legal definitions of Schedules to the Act and Rules
Import of Drugs- Classes of Drugs and Cosmetics Prohibited from Import, Import under license or Permit, Offences and Penalties
Manufacture of Drugs- Prohibition of manufacture and sale of certain Drugs
Condition for grant of license and conditions of license for manufacture of Drugs,
Manufacture of Drugs for test, examination and analysis, Manufacture of new drug, Loan license and repacking of license
Unit VII: Occupational Safety, Health, and Working Conditions Code 2020:Concept of "factory", "manufacturing process" "worker" and "occupier" B, General duties of occupier, Measures to be taken in factories for health, safety and welfare of workers, Working hours of adults, Employment of young. person and children, Annual leave with wages, Additional provisions regulating employment of women in factor.
S.S.Gulson, Marcantile Law, Excel Books.
N.D. Kapoor – Business Law, Sultan Chand & Sons
M.C. Kuchhal - Business Law, Vikas Publishing House Pvt. Ltd
Bulchandani - Business Law for Management, Himalaya Publishing House
Palle Krishna Rao- WTO Text & Cases, PSG, Excel Books
Baindridge – Introduction to Computer Law – Pearson
A. Pathak - Legal Aspects of Business, Tata-McGraw Hill Co. Ltd
Pillai and Bhagabati- Business Law, S.Chand& Co.
Billai&Bagavathi, Business Law, S. Chand.
Drugs and Cosmetics Act / Rules by Government of India Publications
Medicinal and Toilet Preparations Act 1955 by Government of India Publications
Globalisation, its Effects, Benefits & Costs, Multinationals; Firm-specific andlocation- specificadvantages,RoleofMNC'sindevelopingcountries.Environmentofinternationalbusiness: economic,political,legalandculturalenvironment,Scenarioanalysis&country-wide- risksofinvestmentsdecisions. International Trade: Theories of International Trade- Absolute Advantage Theory, Comparative CostTheory,OpportunityCostTheory,Hecksher- OhlinTheory,Vernon's TheoryofInternationalProductLifeCycle.
Constituents of Capital Account and Current Account, Reasons andremedies for Adverse Balance of Payment. Convertibility of Capital Account. Foreign exchange; Theories of ForeignExchange rate determination-Mint Parity Theory, Purchasing Power Parity Theory, Balance of Payment Theory,Interest Rate Parity Theory, Role of world bodies like World Bank, IMF, IBRD and WTO in International Trade,Criticalissuesintrade.
UnitVI Research Project
Each student will write a research paper on a specific International Business related issue oftheirchoice.Thispapermayinclude thefollowing:
HistoricDevelopment
ExaminationofCurrentIssues
ExplorationoftheActualorExpectedImpactonEmployees,Business,Ind ustryorGovernment,Presentationof availableAlternativesifApplicable
References
Concept of a Project; Categories of projects; Project Life Cycle Phases; Role and responsibility of project managers; Project organization; Team building; Contract tendering and Selection of Contractors.
Feasibility report – areas of study; Project selection models – Non-numeric and Numeric; preparation of cost estimates; Time estimation; Project evaluation under high uncertainty – preliminary ideas.
Design of project management system; project work system; work breakdown structure, project execution plan, work packaging plan, project procedure manual; project scheduling; bar charts, line of balance (LOB) and Network Techniques (PERT / CPM), Resource allocation.
Design of monitoring system; Computerized PMIS (Project Management Information System). Coordination; Procedures, Meetings, Control; Scope/Progress control, Performance control, Schedule control, Cost control. Project Performance: Performance Indicators; Project Audit; Project Audit Life Cycle, Responsibilities of Evaluator/ Auditor.
Addressing the quality aspect in everything products, services, processes, people, resources and interactions. Improving profits, as well as generating new business for the future. Involving everyone in the organization in the attainment of the said objective
Definitions – TOM framework, benefits, awareness and obstacles. Quality – vision, mission and policy statements. Customer Focus – customer perception of quality, Translating needs into requirements, customer retention. Dimensions of product and service quality. Cost of quality.
Overview of the contributions of Deming, Juran Crosby, Masaaki Imai, Feigenbaum, Ishikawa, Taguchi techniques – introduction, loss function, parameter and tolerance design, signal to noise ratio. Concepts of Quality circle, Japanese 5S principles and 8D methodology.
Meaning and significance of statistical process control (SPC) – construction of control charts for variables and attributed.
Process capability – meaning, significance and measurement – Six sigma concepts of process capability.
Reliability concepts – definitions, reliability in series and parallel, product life characteristics curve.Total productive maintenance (TMP) – relevance to TQM, Terotechnology. Business process re-engineering (BPR) – principles, applications, reengineering process, benefits and limitations.
Quality functions development (QFD) – Benefits, Voice of customer, information organization, House of quality (HOQ), building a HOQ, QFD process. Failure mode effect analysis (FMEA) – requirements of reliability, failure rate, FMEA stages, design, process and
documentation. Seven old (statistical) tools. Seven new management tools. Bench marking and POKA YOKE.
Introduction to IS/ISO 9004:2000 – quality management systems – guidelines for performance improvements. Quality Audits. TQM culture, Leadership – quality council, employee involvement, motivation, empowerment, recognition and reward- Introduction to software quality.
MPM129 Elective -II (3.Integrated Marketing Communication) Credits 4 (4-0-0)
Objectives for IMC programme. Definition, objectives, functions and classification of advertising, direct marketing, sales promotion, public relation, publicity and personal selling. Advertising Agency: functions & structure of modern agency, functions of the advertising department and advertising manager. Client – Agency Relationship (CAR), Selection of agency.
Advertising versus other forms of mass communication, planning the communication program, the communication mix, building of IMC program: Creative strategy-Copy, message, advertising appeals, AIDA concept Creation and production in advertising: TV commercials, Radio Jingles, Print ads.
Media planning, selection and evaluation. Measuring advertising effectiveness: The rationale of testing- pretesting, concurrent testing & post testing, opinion recognition and recall, inquiries and sales measures, measurement of print media, E-Advertising.
Approach and procedures for determining the size of the budget character of items to be charged to advertising, Administration and control of budget. Regulation of Advertising - Self Regulation by advertising Media (ASCI), Ethics & Social Responsibility in Advertising, E-advertising.
Semester IV
To develop critical reading and critical analysis skills.
To understand the fundamental ethical principles necessary to evaluate and analyze contemporary issues in business ethics.
To encourage the synthesis of this new understanding with a participant’s moral perspective in the consideration of contemporary issues in business ethics.
To examine the consequences of unethical and ethical business decisions.
Unit I: Theories of Ethics
Ethical Theories and Approaches – Teleological, Deontological, Virtue and System Development Theories; Conflict Between Moral Demands and Interest. Roots of Unethical Behavior.
Unit II:Ethics and Ethical Dilemmas at the Workplace
Ethics in Marketing, Finance, HRM, and Global Business. Institutionalization of Business Ethics. Ethical Dilemmas at the Workplace and their Solutions. Ethical Decision-Making and Leadership. Ethical Issues in Pharmaceutical Industry.
Unit III: Indian Ethos in Management
Indian Ethos: Indian Values & Value System. Teaching from scriptures and traditions (Geeta, Ramayana, Mahabharata, Upanishads, Vedas, Bible, and Quran). BusinessEthics in Indian Context.
Unit IV: Corporate Governance
What is Corporate Governance – Definition, Market Model of Governance, OECD Emphasis, Issues in Corporate Governance, Need for and Importance of Corporate Governance, and Benefits of Good Governance to Companies. Ethics in Corporate Governance, How Ethics can Make Corporate Governance More Meaning Full.
Corporate Governance Code, Transparency & Disclosure, The Role Of Auditors, Board Of Directors, and Shareholders; Global Issues of Governance, Accounting, and Regulatory Framework, Corporate Scams;Committees of Corporate Governance in India;SEBI and Government; Growth Of Corporate Governance In India;Corporate Social Responsibility
Suggested Readings
Fernando A.C - Corporate Governance: Principles, Policies, and Practices – Pearson.
Murty CSV – Business Ethics, Himalaya.
Velasquez – Business Ethics: Concepts and Cases – Pearson/PHI.
Hartman - Perspectives in Business Ethics, Tata-McGraw Hill Publishing Company, New Delhi.
Offer and Acceptance, Consideration, Free consent,Legality of object and consideration,Performance and Discharge of contract, quasi-contract, Contract of Guarantee,
Sale and Agreement to sell, Conditions and Warranties, Transfer of property, Finder of goods.Performance of the contract of sale, Rights of an unpaid seller.
Definition, Prohibition and regulation of combinations, Duties, Powers, and Functions ofCompetition Commission, Penalties, unfair trade practices. Consumer Protection Act and Cyber Laws.
Salient Features of Companies, Classification and Formation of Companies, Memorandum and Articles ofAssociation, Doctrine of Indoor Management, Appointment of Directors, Meetings of Directors & Shareholders ofCompanies
Introduction-covering nature and scope, Essential features, characteristics of LLP, Incorporation, and differences with other forms of organizations.
Objective, definitions, Legal definitions of Schedules to the Act and Rules
Import of Drugs- Classes of Drugs and Cosmetics Prohibited from Import, Import under license or Permit, Offences and Penalties
Manufacture of Drugs- Prohibition of manufacture and sale of certain Drugs
Condition for grant of license and conditions of license for manufacture of Drugs,
Manufacture of Drugs for test, examination and analysis, Manufacture of new drug, Loan license and repacking of license
Unit VII: Occupational Safety, Health, and Working Conditions Code 2020:Concept of "factory", "manufacturing process" "worker" and "occupier" B, General duties of occupier, Measures to be taken in factories for health, safety and welfare of workers, Working hours of adults, Employment of young. person and children, Annual leave with wages, Additional provisions regulating employment of women in factor.
S.S.Gulson, Marcantile Law, Excel Books.
N.D. Kapoor – Business Law, Sultan Chand & Sons
M.C. Kuchhal - Business Law, Vikas Publishing House Pvt. Ltd
Bulchandani - Business Law for Management, Himalaya Publishing House
Palle Krishna Rao- WTO Text & Cases, PSG, Excel Books
Baindridge – Introduction to Computer Law – Pearson
A. Pathak - Legal Aspects of Business, Tata-McGraw Hill Co. Ltd
Pillai and Bhagabati- Business Law, S.Chand& Co.
Billai&Bagavathi, Business Law, S. Chand.
Drugs and Cosmetics Act / Rules by Government of India Publications
Medicinal and Toilet Preparations Act 1955 by Government of India Publications
Globalisation, its Effects, Benefits & Costs, Multinationals; Firm-specific andlocation- specificadvantages,RoleofMNC'sindevelopingcountries.Environmentofinternationalbusiness: economic,political,legalandculturalenvironment,Scenarioanalysis&country-wide- risksofinvestmentsdecisions. International Trade: Theories of International Trade- Absolute Advantage Theory, Comparative CostTheory,OpportunityCostTheory,Hecksher- OhlinTheory,Vernon's TheoryofInternationalProductLifeCycle.
Constituents of Capital Account and Current Account, Reasons andremedies for Adverse Balance of Payment. Convertibility of Capital Account. Foreign exchange; Theories of ForeignExchange rate determination-Mint Parity Theory, Purchasing Power Parity Theory, Balance of Payment Theory,Interest Rate Parity Theory, Role of world bodies like World Bank, IMF, IBRD and WTO in International Trade,Criticalissuesintrade.
UnitVI Research Project
Each student will write a research paper on a specific International Business related issue oftheirchoice.Thispapermayinclude thefollowing:
HistoricDevelopment
ExaminationofCurrentIssues
ExplorationoftheActualorExpectedImpactonEmployees,Business,Ind ustryorGovernment,Presentationof availableAlternativesifApplicable
References
Concept of a Project; Categories of projects; Project Life Cycle Phases; Role and responsibility of project managers; Project organization; Team building; Contract tendering and Selection of Contractors.
Feasibility report – areas of study; Project selection models – Non-numeric and Numeric; preparation of cost estimates; Time estimation; Project evaluation under high uncertainty – preliminary ideas.
Design of project management system; project work system; work breakdown structure, project execution plan, work packaging plan, project procedure manual; project scheduling; bar charts, line of balance (LOB) and Network Techniques (PERT / CPM), Resource allocation.
Design of monitoring system; Computerized PMIS (Project Management Information System). Coordination; Procedures, Meetings, Control; Scope/Progress control, Performance control, Schedule control, Cost control. Project Performance: Performance Indicators; Project Audit; Project Audit Life Cycle, Responsibilities of Evaluator/ Auditor.
Addressing the quality aspect in everything products, services, processes, people, resources and interactions. Improving profits, as well as generating new business for the future. Involving everyone in the organization in the attainment of the said objective
Definitions – TOM framework, benefits, awareness and obstacles. Quality – vision, mission and policy statements. Customer Focus – customer perception of quality, Translating needs into requirements, customer retention. Dimensions of product and service quality. Cost of quality.
Overview of the contributions of Deming, Juran Crosby, Masaaki Imai, Feigenbaum, Ishikawa, Taguchi techniques – introduction, loss function, parameter and tolerance design, signal to noise ratio. Concepts of Quality circle, Japanese 5S principles and 8D methodology.
Meaning and significance of statistical process control (SPC) – construction of control charts for variables and attributed.
Process capability – meaning, significance and measurement – Six sigma concepts of process capability.
Reliability concepts – definitions, reliability in series and parallel, product life characteristics curve.Total productive maintenance (TMP) – relevance to TQM, Terotechnology. Business process re-engineering (BPR) – principles, applications, reengineering process, benefits and limitations.
Quality functions development (QFD) – Benefits, Voice of customer, information organization, House of quality (HOQ), building a HOQ, QFD process. Failure mode effect analysis (FMEA) – requirements of reliability, failure rate, FMEA stages, design, process and
documentation. Seven old (statistical) tools. Seven new management tools. Bench marking and POKA YOKE.
Introduction to IS/ISO 9004:2000 – quality management systems – guidelines for performance improvements. Quality Audits. TQM culture, Leadership – quality council, employee involvement, motivation, empowerment, recognition and reward- Introduction to software quality.
MPM129 Elective -II (3.Integrated Marketing Communication) Credits 4 (4-0-0)
Objectives for IMC programme. Definition, objectives, functions and classification of advertising, direct marketing, sales promotion, public relation, publicity and personal selling. Advertising Agency: functions & structure of modern agency, functions of the advertising department and advertising manager. Client – Agency Relationship (CAR), Selection of agency.
Advertising versus other forms of mass communication, planning the communication program, the communication mix, building of IMC program: Creative strategy-Copy, message, advertising appeals, AIDA concept Creation and production in advertising: TV commercials, Radio Jingles, Print ads.
Media planning, selection and evaluation. Measuring advertising effectiveness: The rationale of testing- pretesting, concurrent testing & post testing, opinion recognition and recall, inquiries and sales measures, measurement of print media, E-Advertising.
Approach and procedures for determining the size of the budget character of items to be charged to advertising, Administration and control of budget. Regulation of Advertising - Self Regulation by advertising Media (ASCI), Ethics & Social Responsibility in Advertising, E-advertising.