MBMM-301-ENTREPRENEURSHIP MANAGEMENT

Course Objective: To give an overview of who the entrepreneurs are and what competences are needed to become an Entrepreneur. The course aims to acquaint the students with challenges of starting new ventures and enable then to investigate, understand and internalize the process of setting up a business.

UNIT I-The Entrepreneurial Development Perspective

• Entrepreneur–meaning, evolution, importance, Qualities, nature, types,traits.

• Entrepreneurship development - its importance, role of Entrepreneurship.Entrepreneurial environment,cultureandstagesinentrepreneurialprocess,changingdimensions in entrepreneurship– Digitalentrepreneurship.

• EntrepreneurVs.Intrapreneur,EntrepreneurVs.Entrepreneurship,EntrepreneurVs.Manager

  
  

  UNIT II-FamilyBusinessDevelopment

• FamilyBusiness–meaning,characteristics,importance,typesandmodels.

• Growingandevolvingfamilybusiness–

• Complexityoffamilyenterprise–

• Diversityofsuccessions:DifferentDreamsandchallenges.

  
  

  UNIT III- Starting the Venture

• Generating business idea – sources of new ideas, methods of generating ideas, opportunity recognition.

• Feasibility study – market feasibility, technical/operational feasibility, financial feasibility, environmental scanning,competitorandindustryanalysis.

• Drawing business plan-preparing project report, presenting business plant investors.

  
  

  UNIT IV–Micro, Small and Medium Enterprises

• Concept,roleandimportanceof MSME

• Policies governing SMEs-Steps in setting up a small unit.

• SME funding-Requirements of capital (fixed and working),Factors determining capital requirements,Importance offixedandworking capital,SourcesoffinanceforSME’S.

  
  

  UNITV–Government Initiatives

• RoleofCentralGovernmentandStateGovernmentinpromotingEntrepreneurship-Introductionto variousincentives,subsidiesandgrants.

• RoleoffollowingagenciesintheEntrepreneurshipDevelopment-DistrictIndustriesCenters(DIC), SmallIndustriesServiceInstitute(SISI),NABARD,NationalSmallIndustriescorporationandother relevantinstitutions/ organizations.

  
  

  Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and as ked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminar scan be given on individual basis or on group basis.)

  
  

  REFERENCE BOOKS

• Entrepreneurship:NewVentureCreation -DavidH. Holt

• Entrepreneurship -HisrichPeters

• TheCulture of Entrepreneurship -BrigitteBerger

• Dynamicsof EntrepreneurshipDevelopment -VasantDesai

• EntrepreneurshipDevelopment

• ThoughtLeaders

  -Dr. P.C.Shejwalkar

  -ShrinivasPandit

• Entrepreneurship -StevenBrandt

• BusinessGurusSpeak -S.N. Chary

• TheEntrepreneurial Connection -GurmitNarula

  
  

  MBMM-302- BUSINESS ETHICS AND CORPORATE GOVERNANCE

  
  

  Course Objective: This course has been designed to create a mindset of value system among the students who are the future managers. To help the students appreciate the essential complementarily between 'VALUES' and' SKILLS' to ensure sustained happiness and prosperity which are the core aspirations of all human beings.

  
  

  

  UNIT I IntroductiontoBusinessEthics

• Introduction, definitions, need, importance for Business ethics; factors affecting businessethics;

• Importance of Ethics & Moral standards; Ethics & Moral Decision Making, ethical PrinciplesIn Business.

• Businesstheories:NormativeTheories,GandhianApproach,Friedman’sEconomictheory,Kant’s Deontological theory, Mill &Bentham’s Utilitarianism theory.

  
  

  UNIT II Indian Ethos & values

• Need, purpose& relevance of Indian Ethos.

• Meaning andNature ofvalues;Holisticview oflifeanditsvalue,ValuesimpactinBusiness.IndianValue System-Teachings from scriptures and traditions.

  
  

  UNIT IIIWorkplaceEthics

• Introduction, Needs,benefits,Principles,DevelopmentofPersonal Ethics, EmployeeAttitudeandEthics, Employee Etiquettes.

• WorkplaceEthicsforEmployees- Ethical behaviorinworkplace-Professionalism;Formulating & Implementing professional ethics code and Professional ethos.

  
  

  UNIT IVCorporate Governance

• Introduction, systems of corporate governance, OECD principles, Indian model ofCorporate Governance, Whistle blowing and its codes.

• Ethical Issues related to Advertisements, Finance, Investment, Technology and Ethical Dilemma.,Social Responsibility ofCorporate.

  
  

  UNIT V Corporate Governance&CSR

  
  

• Impact of globalization on Indian corporate and social culture, Advantages and disadvantagesof

• MNC’s to the Host Country, Corporate Governance and ethical responsibility.

• CorporateSocial Responsibility-Introduction,Advantages,ScopeforCSRinIndia,stepstoattainCSR

  
  

  Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminar scan be given on individual basis or on group basis.)

  
  

  REFERENCE BOOKS

  • Foundationsofmanagerial work

  • ContributionfromIndianthoughts-

  • BusinessEthics

  • BusinessEthics:A Philosophical Reader

  • BusinessEthics

  • Social Responsibility ofBusinessEnterprises,

  • BusinessEthics-ConceptsandCases

  • EthicsinManagement

  • CorporateGovernance&BusinessEthics

    
    

    –ChakrabortyS.K

    –Himalyapublication

    –AndrewCraneandDirkMatten,OxfordPress ThomasI. White

    -A.V.RAO(excelbooks)

    -Sarkar,C. R.,NewCenturyPublication

    -Velasquez,

    -Sherlekar,S.A.,HimalayaPublishing House

    –U. C. Mathur,MacmillanIndia Ltd

    
    

    MBMM-303-SALES & DISTRIBUTION MANAGEMENT

    
    

    Course Objective –The objectives of this course is to provide an extensive picture with regards to theory and practice of managing sales and to inculcate personal selling skills

    
    

    

    
    

    UNITI Introduction to Sales Management

    
    

• Concept of sales management:The nature and role of sales management,Objectives of sales management, Theories of selling, sales executive as a coordinator, Relations of sales management with other marketing activities.

  
  

  UNIT II Sales and Marketing Planning

  
  

• Concept of Sales and marketing planning. The place of selling in marketing plan. Relationship selling. Personal selling objective. Diversity of personal selling situations Process of personal selling. Sales- Related marketing policies, Product policies, Distribution policies, Pricing policies.

  
  

  UNIT III Sales HRM

  
  

• Personal management. Recruitment and selection of sales personnel. Training programmes , Concept and Evaluation, Compensation. Sales meeting. Different type of sales organization. The development of personal selling skills.

  
  

  UNIT IV Sales Operation

  
  

• Sales control:-sales budget, Evaluation and supervision .Sales quotas, Management of territories. The sales analysis, Sales audit system, Sales resistance, Psychology of customer, Field sales control– Sales reporting system which includes weekly, monthly, quarterly reports and interpretation of the data for future action plans, sales analysis and marketing cost analysis, sales audit, managing outstanding.

  
  

  UNIT –V Sales Distribution

  
  

• Sales Forecasting, Sales Environment, Sales channel, Sales promotion, Selling and Reselling. Telephone selling and Internet Selling. Selling service and Sales responsibilities. Importance of Distribution and Logistics Management in relation to Sales Management. Understanding lead timeand delivery schedule.

Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminars can be given on individual basis or on group basis.)

REFERENCE BOOKS

lz SalesManagementdecision&cases

lz Howtobuilddynamicsalesorganisation

lz Salesmanship&Publicity

lz Elementsofsalesmanship&publicity

lz Sales distributionmanagement

lz SalesanddistributionManagement

–Still,Cundift

–Mury&Arnold

–RSDavar

–Pradhass

–FLLobo

--S.L.Gupta(ExcelBoks)

MBMM-304-BUSINESS DECISION & MANAGEMENT SYSTEMS

Course Objective: It aims at acquainting these students with tools techniques of planning, analyzing,

    designing,   implementing    and   maintaining    Information   system.                  

UNITI

Systems Concept; Characteristics of a System; Elements of System; Types of Systems; Decision Support System; System Development Life Cycle, Investigation, Analysis, Design, Implementation, Post Implementation Review and Maintenance.

UNIT II

Systems Planning and Investigation: Basis for Planning in Systems Analysis-Dimensions of Planning, Initial Investigation, Needs Identification.

UNIT III

Determining the User's Information Requirements, Feasibility Study, Feasibility Considerations, Steps in Feasibility Analysis –Feasibility Report.

UNIT-IV

Tools of Structured Analysis: Data Flow Diagram(DFD),Entity Relationship Diagrams, Data Dictionary, Process Modeling: Structured English, Decision Tree & Decision Table, Object Oriented Analysis(OOA) and Object Oriented Design(OOD).

UNIT-V

Basics of Information Security, Types of Attacks, Viruses, Virus Control, Hackers, Overview of Risks associated with Internet, Intrusion Detection Risk Management, Disaster Recovery Plan, Cryptography and authentication, Managing Risk, Information Security Policy, Creating as ecure environment, Internet Security Standards

Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminars can be given on individual basis or on group basis.)

REFERENCE BOOKS

• ManagementInformationSystem

• ManagementInformationSystem

• DecisionSupport

• ManagementInformationSystem

• ManagementInformationSystem

• ManagementInformationSystem

- DavisandOlson.

• Javadekar.

• Devis MichelW.

• W.S.Jawadekar

• GordonB.DanisandMargretheH.Olson.

• KennethC.LaudonandJaneP.Laudon.

  MBMM-305-INTERNATIONAL BUSINESS

  
  

  Course Objective: This course exposes the student to the environmental dynamics of international business and its impact oninternational business operations of a firm .

  
  

  
  

  

  UNITI

  
  

  • Concept; Domestic to Transnational Business ; Driving and Restraining Forces ; Characterstics and role ofMNCs.

  • Advantages and Disadvantages of Free trade ; The case for protection ; Forms of Restriction; Effects ofprotection.

    UNIT II

    
    

  • Classical trade theory ; Theory of comparative costs in terms of money ; Evaluation of comarative costs theory ;General Equilibrium Approach ; Hebkscher-Ohlin Factor – Price Equalisation theory ; Influence of factor mobility on volume of trade ; country similarity theory

  • Gains and terms of trade ; Balance of trade and Balance of payments.

    
    

    UNIT III

    
    

  • International business environment – The economic environment ; social and cultural environment, political,legal and regulatory environment, natural environment. Technological environment .

    
    

    UNIT-IV

    
    

  • International Institution Systems – IMF, World Bank and WTO(all in brief), / Regional economic integration;impact of integration; European Union; NAFTA;ASEAN; SAARC

    
    

    UNIT-V

    
    

  • Strategy of International Business – Strategy, planning, organisational structure and process of control. Recentdevelopments in international business.

    
    

    Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminars can be given on individual basis or on group basis.)

    
    

    REFERENCE BOOKS

  • Cherunilam, Francis – International Business(PHI)

  • Misra, S. & Yadav, P.K. – International Business(PHI)

  • Aswathapa, K – International Business (Tata McGraw Hill )

  • Sharan, Vyuptakesh – International Business (Pearson Education

  • Varshney R.L. and Bhattacharya ,B– International Marketing Management (Sultan Chand & Sons

MBMM-306-RESOURCE MARKETING

Course Objective Resource marketing studies the efforts to promote and sell intangible Resources, as opposed to tangible products. In addition to intangibility, Resources are distinct from products in that

The production and consumption of Resources are in separable, inherently variable, and perishable.

UNITI

• Nature & Scope: Concept of Resources, importance,Goods &Resources marketing, Emergence& Reasons for growth of Resource sector in India, Characteristics of Resources, Classifications of Resources Environment of Resource Marketing(Micro as well as Macro).

  
  

  UNIT II

  
  

• Understanding Customers: Concept of CRM, Relationship management in practice, Segmenting, Targeting & positioning various Resources.

  
  

  UNIT III

  
  

• Product, Product differentiation, product levels pricing of Resources- pricing concepts, pricing strategies for Resources, use of differential pricing. Place-Resource distribution, components of Resource delivery system potential management problems associated with Resources delivery.

  
  

  UNIT-IV

  
  

• Promotion- Advertising, Sales Promotion & Personal Selling in Resource industry. People- ImportanceofpeopleinResourcemarketing.roleofvariouspeopleinvolved.PhysicalEvidence-concept of Physical Evidence, importance, types of Physical Evidence in various Resources Process-concept types of process, Role of process in various Resources

  UNIT-V

  
  

• Resource Models- Resource quality Gap Model, Gronross Model of Resource quality (Internalmarketing,externalmarketingandInteractivemarketing).ChallengesinMarketingofResources Application of Resource Marketing to Hospitals, Educational Institutions, Tourism Industry.

  
  

  Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminars can be given on individual basis or on group basis.)

  
  

  REFERENCE BOOKS

• V.A. ZeithamalandM.J.Bitner,ResourceMarketing;NewDelhi.Tata McGrawHill,New Delhi.

• RaviShanker,ResourceMarketing,NewDelhiGlobalPress.

• Kotler Philip, Marketing Management, Eleventh Edition, Person Education Asia,NorthWestern University.

• AmorDaniel : The E-Business Revolution, Hewlett-Packard Professional Books,PearsonEducation, Asia.

• Sinha:Resourcesmarketing

MBMM-301-ENTREPRENEURSHIP MANAGEMENT

Course Objective: To give an overview of who the entrepreneurs are and what competences are needed to become an Entrepreneur. The course aims to acquaint the students with challenges of starting new ventures and enable then to investigate, understand and internalize the process of setting up a business.

UNIT I-The Entrepreneurial Development Perspective

• Entrepreneur–meaning, evolution, importance, Qualities, nature, types,traits.

• Entrepreneurship development - its importance, role of Entrepreneurship.Entrepreneurial environment,cultureandstagesinentrepreneurialprocess,changingdimensions in entrepreneurship– Digitalentrepreneurship.

• EntrepreneurVs.Intrapreneur,EntrepreneurVs.Entrepreneurship,EntrepreneurVs.Manager

  
  

  UNIT II-FamilyBusinessDevelopment

• FamilyBusiness–meaning,characteristics,importance,typesandmodels.

• Growingandevolvingfamilybusiness–

• Complexityoffamilyenterprise–

• Diversityofsuccessions:DifferentDreamsandchallenges.

  
  

  UNIT III- Starting the Venture

• Generating business idea – sources of new ideas, methods of generating ideas, opportunity recognition.

• Feasibility study – market feasibility, technical/operational feasibility, financial feasibility, environmental scanning,competitorandindustryanalysis.

• Drawing business plan-preparing project report, presenting business plant investors.

  
  

  UNIT IV–Micro, Small and Medium Enterprises

• Concept,roleandimportanceof MSME

• Policies governing SMEs-Steps in setting up a small unit.

• SME funding-Requirements of capital (fixed and working),Factors determining capital requirements,Importance offixedandworking capital,SourcesoffinanceforSME’S.

  
  

  UNITV–Government Initiatives

• RoleofCentralGovernmentandStateGovernmentinpromotingEntrepreneurship-Introductionto variousincentives,subsidiesandgrants.

• RoleoffollowingagenciesintheEntrepreneurshipDevelopment-DistrictIndustriesCenters(DIC), SmallIndustriesServiceInstitute(SISI),NABARD,NationalSmallIndustriescorporationandother relevantinstitutions/ organizations.

  
  

  Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and as ked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminar scan be given on individual basis or on group basis.)

  
  

  REFERENCE BOOKS

• Entrepreneurship:NewVentureCreation -DavidH. Holt

• Entrepreneurship -HisrichPeters

• TheCulture of Entrepreneurship -BrigitteBerger

• Dynamicsof EntrepreneurshipDevelopment -VasantDesai

• EntrepreneurshipDevelopment

• ThoughtLeaders

  -Dr. P.C.Shejwalkar

  -ShrinivasPandit

• Entrepreneurship -StevenBrandt

• BusinessGurusSpeak -S.N. Chary

• TheEntrepreneurial Connection -GurmitNarula

  
  

  MBMM-302- BUSINESS ETHICS AND CORPORATE GOVERNANCE

  
  

  Course Objective: This course has been designed to create a mindset of value system among the students who are the future managers. To help the students appreciate the essential complementarily between 'VALUES' and' SKILLS' to ensure sustained happiness and prosperity which are the core aspirations of all human beings.

  
  

  

  UNIT I IntroductiontoBusinessEthics

• Introduction, definitions, need, importance for Business ethics; factors affecting businessethics;

• Importance of Ethics & Moral standards; Ethics & Moral Decision Making, ethical PrinciplesIn Business.

• Businesstheories:NormativeTheories,GandhianApproach,Friedman’sEconomictheory,Kant’s Deontological theory, Mill &Bentham’s Utilitarianism theory.

  
  

  UNIT II Indian Ethos & values

• Need, purpose& relevance of Indian Ethos.

• Meaning andNature ofvalues;Holisticview oflifeanditsvalue,ValuesimpactinBusiness.IndianValue System-Teachings from scriptures and traditions.

  
  

  UNIT IIIWorkplaceEthics

• Introduction, Needs,benefits,Principles,DevelopmentofPersonal Ethics, EmployeeAttitudeandEthics, Employee Etiquettes.

• WorkplaceEthicsforEmployees- Ethical behaviorinworkplace-Professionalism;Formulating & Implementing professional ethics code and Professional ethos.

  
  

  UNIT IVCorporate Governance

• Introduction, systems of corporate governance, OECD principles, Indian model ofCorporate Governance, Whistle blowing and its codes.

• Ethical Issues related to Advertisements, Finance, Investment, Technology and Ethical Dilemma.,Social Responsibility ofCorporate.

  
  

  UNIT V Corporate Governance&CSR

  
  

• Impact of globalization on Indian corporate and social culture, Advantages and disadvantagesof

• MNC’s to the Host Country, Corporate Governance and ethical responsibility.

• CorporateSocial Responsibility-Introduction,Advantages,ScopeforCSRinIndia,stepstoattainCSR

  
  

  Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminar scan be given on individual basis or on group basis.)

  
  

  REFERENCE BOOKS

  • Foundationsofmanagerial work

  • ContributionfromIndianthoughts-

  • BusinessEthics

  • BusinessEthics:A Philosophical Reader

  • BusinessEthics

  • Social Responsibility ofBusinessEnterprises,

  • BusinessEthics-ConceptsandCases

  • EthicsinManagement

  • CorporateGovernance&BusinessEthics

    
    

    –ChakrabortyS.K

    –Himalyapublication

    –AndrewCraneandDirkMatten,OxfordPress ThomasI. White

    -A.V.RAO(excelbooks)

    -Sarkar,C. R.,NewCenturyPublication

    -Velasquez,

    -Sherlekar,S.A.,HimalayaPublishing House

    –U. C. Mathur,MacmillanIndia Ltd

    
    

    MBMM-303-SALES & DISTRIBUTION MANAGEMENT

    
    

    Course Objective –The objectives of this course is to provide an extensive picture with regards to theory and practice of managing sales and to inculcate personal selling skills

    
    

    

    
    

    UNITI Introduction to Sales Management

    
    

• Concept of sales management:The nature and role of sales management,Objectives of sales management, Theories of selling, sales executive as a coordinator, Relations of sales management with other marketing activities.

  
  

  UNIT II Sales and Marketing Planning

  
  

• Concept of Sales and marketing planning. The place of selling in marketing plan. Relationship selling. Personal selling objective. Diversity of personal selling situations Process of personal selling. Sales- Related marketing policies, Product policies, Distribution policies, Pricing policies.

  
  

  UNIT III Sales HRM

  
  

• Personal management. Recruitment and selection of sales personnel. Training programmes , Concept and Evaluation, Compensation. Sales meeting. Different type of sales organization. The development of personal selling skills.

  
  

  UNIT IV Sales Operation

  
  

• Sales control:-sales budget, Evaluation and supervision .Sales quotas, Management of territories. The sales analysis, Sales audit system, Sales resistance, Psychology of customer, Field sales control– Sales reporting system which includes weekly, monthly, quarterly reports and interpretation of the data for future action plans, sales analysis and marketing cost analysis, sales audit, managing outstanding.

  
  

  UNIT –V Sales Distribution

  
  

• Sales Forecasting, Sales Environment, Sales channel, Sales promotion, Selling and Reselling. Telephone selling and Internet Selling. Selling service and Sales responsibilities. Importance of Distribution and Logistics Management in relation to Sales Management. Understanding lead timeand delivery schedule.

Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminars can be given on individual basis or on group basis.)

REFERENCE BOOKS

lz SalesManagementdecision&cases

lz Howtobuilddynamicsalesorganisation

lz Salesmanship&Publicity

lz Elementsofsalesmanship&publicity

lz Sales distributionmanagement

lz SalesanddistributionManagement

–Still,Cundift

–Mury&Arnold

–RSDavar

–Pradhass

–FLLobo

--S.L.Gupta(ExcelBoks)

MBMM-304-BUSINESS DECISION & MANAGEMENT SYSTEMS

Course Objective: It aims at acquainting these students with tools techniques of planning, analyzing,

    designing,   implementing    and   maintaining    Information   system.                  

UNITI

Systems Concept; Characteristics of a System; Elements of System; Types of Systems; Decision Support System; System Development Life Cycle, Investigation, Analysis, Design, Implementation, Post Implementation Review and Maintenance.

UNIT II

Systems Planning and Investigation: Basis for Planning in Systems Analysis-Dimensions of Planning, Initial Investigation, Needs Identification.

UNIT III

Determining the User's Information Requirements, Feasibility Study, Feasibility Considerations, Steps in Feasibility Analysis –Feasibility Report.

UNIT-IV

Tools of Structured Analysis: Data Flow Diagram(DFD),Entity Relationship Diagrams, Data Dictionary, Process Modeling: Structured English, Decision Tree & Decision Table, Object Oriented Analysis(OOA) and Object Oriented Design(OOD).

UNIT-V

Basics of Information Security, Types of Attacks, Viruses, Virus Control, Hackers, Overview of Risks associated with Internet, Intrusion Detection Risk Management, Disaster Recovery Plan, Cryptography and authentication, Managing Risk, Information Security Policy, Creating as ecure environment, Internet Security Standards

Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminars can be given on individual basis or on group basis.)

REFERENCE BOOKS

• ManagementInformationSystem

• ManagementInformationSystem

• DecisionSupport

• ManagementInformationSystem

• ManagementInformationSystem

• ManagementInformationSystem

- DavisandOlson.

• Javadekar.

• Devis MichelW.

• W.S.Jawadekar

• GordonB.DanisandMargretheH.Olson.

• KennethC.LaudonandJaneP.Laudon.

  MBMM-305-INTERNATIONAL BUSINESS

  
  

  Course Objective: This course exposes the student to the environmental dynamics of international business and its impact oninternational business operations of a firm .

  
  

  
  

  

  UNITI

  
  

  • Concept; Domestic to Transnational Business ; Driving and Restraining Forces ; Characterstics and role ofMNCs.

  • Advantages and Disadvantages of Free trade ; The case for protection ; Forms of Restriction; Effects ofprotection.

    UNIT II

    
    

  • Classical trade theory ; Theory of comparative costs in terms of money ; Evaluation of comarative costs theory ;General Equilibrium Approach ; Hebkscher-Ohlin Factor – Price Equalisation theory ; Influence of factor mobility on volume of trade ; country similarity theory

  • Gains and terms of trade ; Balance of trade and Balance of payments.

    
    

    UNIT III

    
    

  • International business environment – The economic environment ; social and cultural environment, political,legal and regulatory environment, natural environment. Technological environment .

    
    

    UNIT-IV

    
    

  • International Institution Systems – IMF, World Bank and WTO(all in brief), / Regional economic integration;impact of integration; European Union; NAFTA;ASEAN; SAARC

    
    

    UNIT-V

    
    

  • Strategy of International Business – Strategy, planning, organisational structure and process of control. Recentdevelopments in international business.

    
    

    Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminars can be given on individual basis or on group basis.)

    
    

    REFERENCE BOOKS

  • Cherunilam, Francis – International Business(PHI)

  • Misra, S. & Yadav, P.K. – International Business(PHI)

  • Aswathapa, K – International Business (Tata McGraw Hill )

  • Sharan, Vyuptakesh – International Business (Pearson Education

  • Varshney R.L. and Bhattacharya ,B– International Marketing Management (Sultan Chand & Sons

MBMM-306-RESOURCE MARKETING

Course Objective Resource marketing studies the efforts to promote and sell intangible Resources, as opposed to tangible products. In addition to intangibility, Resources are distinct from products in that

The production and consumption of Resources are in separable, inherently variable, and perishable.

UNITI

• Nature & Scope: Concept of Resources, importance,Goods &Resources marketing, Emergence& Reasons for growth of Resource sector in India, Characteristics of Resources, Classifications of Resources Environment of Resource Marketing(Micro as well as Macro).

  
  

  UNIT II

  
  

• Understanding Customers: Concept of CRM, Relationship management in practice, Segmenting, Targeting & positioning various Resources.

  
  

  UNIT III

  
  

• Product, Product differentiation, product levels pricing of Resources- pricing concepts, pricing strategies for Resources, use of differential pricing. Place-Resource distribution, components of Resource delivery system potential management problems associated with Resources delivery.

  
  

  UNIT-IV

  
  

• Promotion- Advertising, Sales Promotion & Personal Selling in Resource industry. People- ImportanceofpeopleinResourcemarketing.roleofvariouspeopleinvolved.PhysicalEvidence-concept of Physical Evidence, importance, types of Physical Evidence in various Resources Process-concept types of process, Role of process in various Resources

  UNIT-V

  
  

• Resource Models- Resource quality Gap Model, Gronross Model of Resource quality (Internalmarketing,externalmarketingandInteractivemarketing).ChallengesinMarketingofResources Application of Resource Marketing to Hospitals, Educational Institutions, Tourism Industry.

  
  

  Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminars can be given on individual basis or on group basis.)

  
  

  REFERENCE BOOKS

• V.A. ZeithamalandM.J.Bitner,ResourceMarketing;NewDelhi.Tata McGrawHill,New Delhi.

• RaviShanker,ResourceMarketing,NewDelhiGlobalPress.

• Kotler Philip, Marketing Management, Eleventh Edition, Person Education Asia,NorthWestern University.

• AmorDaniel : The E-Business Revolution, Hewlett-Packard Professional Books,PearsonEducation, Asia.

• Sinha:Resourcesmarketing