MB301-ENTREPRENEURSHIP MANAGEMENT
Entrepreneur–meaning, evolution, importance, Qualities, nature, types,traits.
Entrepreneurship development - its importance, role of Entrepreneurship.Entrepreneurial environment,cultureandstagesinentrepreneurialprocess,changingdimensions in entrepreneurship– Digitalentrepreneurship.
EntrepreneurVs.Intrapreneur,EntrepreneurVs.Entrepreneurship,EntrepreneurVs.Manager
FamilyBusiness–meaning,characteristics,importance,typesandmodels.
Growingandevolvingfamilybusiness–Complexityoffamilyenterprise– Diversityofsuccessions:DifferentDreamsandchallenges.
Generating business idea – sources of new ideas, methods of generating ideas, opportunity recognition.
Feasibility study – market feasibility, technical/operational feasibility, financial feasibility, environmental scanning,competitorandindustryanalysis.
Drawingbusiness plan-preparing projectreport,presenting business plantoinvestors.
Concept,roleandimportanceof MSME
Policies governing SMEs-Stepsinsetting up a small unit.
SMEfunding-Requirementsof capital (fixedandworking),Factorsdetermining capital requirements,Importance offixedandworking capital,SourcesoffinanceforSME’S.
RoleofCentralGovernmentandStateGovernmentinpromotingEntrepreneurship-Introductionto variousincentives,subsidiesandgrants.
RoleoffollowingagenciesintheEntrepreneurshipDevelopment-DistrictIndustriesCenters(DIC), SmallIndustriesServiceInstitute(SISI),NABARD,NationalSmallIndustriescorporationandother relevantinstitutions/ organizations.
Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and as ked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminar scan be given on individual basis or on group basis.)
Entrepreneurship:NewVentureCreation -DavidH. Holt
Entrepreneurship -HisrichPeters
TheCulture of Entrepreneurship -BrigitteBerger
Dynamicsof EntrepreneurshipDevelopment -VasantDesai
EntrepreneurshipDevelopment ThoughtLeaders
-Dr. P.C.Shejwalkar
-ShrinivasPandit
Entrepreneurship -StevenBrandt
BusinessGurusSpeak -S.N. Chary
TheEntrepreneurial Connection -GurmitNarula
MB302- BUSINESSETHICSANDCORPORATEGOVERNANCE
Introduction, definitions, need, importance for Business ethics; factors affecting business ethics;
Importance of Ethics & Moral standards; Ethics & Moral Decision Making, ethical Principles In Business.
Businesstheories:NormativeTheories,GandhianApproach,Friedman’sEconomictheory,Kant’s Deontological theory, Mill &Bentham’s Utilitarianism theory.
Need, purpose& relevance of Indian Ethos.
Meaning andNature ofvalues;Holisticview oflifeanditsvalue,ValuesimpactinBusiness.Indian Value System-Teachings from scriptures and traditions.
Introduction, Needs,benefits,Principles,DevelopmentofPersonal Ethics, EmployeeAttitudeand Ethics, Employee Etiquettes.
WorkplaceEthicsforEmployees- Ethical behaviorinworkplace-Professionalism;Formulating & Implementing professional ethics code and Professional ethos.
Introduction, systems of corporate governance, OECD principles, Indian model of Corporate Governance, Whistle blowing and its codes.
Ethical Issues related to Advertisements, Finance, Investment, Technology and Ethical Dilemma., Social Responsibility ofCorporate.
Impact of globalization on Indian corporate and social culture, Advantages and disadvantages of
MNC’s to the Host Country, Corporate Governance and ethical responsibility.
CorporateSocial Responsibility-Introduction,Advantages,ScopeforCSRinIndia,stepstoattain CSR
Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminar scan be given on individual basis or on group basis.)
REFERENCE BOOKS
Foundationsofmanagerial work ContributionfromIndianthoughts- BusinessEthics
BusinessEthics:A Philosophical Reader BusinessEthics
Social Responsibility ofBusinessEnterprises, BusinessEthics-ConceptsandCases EthicsinManagement CorporateGovernance&BusinessEthics
–ChakrabortyS.K
–Himalyapublication
–AndrewCraneandDirkMatten,OxfordPress
- ThomasI. White
-A.V.RAO(excelbooks)
-Sarkar,C. R.,NewCenturyPublication
-Velasquez,
-Sherlekar,S.A.,HimalayaPublishing House
–U. C. Mathur,MacmillanIndia Ltd
MB303-EVALUATIONOFONSITE TRAININGREPORTANDVIVA VOCE
ProjectReportEvaluation 60Marks(ByExternal andInternal ExaminerJointly) ProjectReportBasedViva-Voce 40Marks(ByExternal andInternal ExaminerJointly)
MB 304- ORGANISATIONALDEVELOPMENT
Meaning,Features,Evolution,Components,Objectives,Principles,Process,Importance ofOD
Relevance of Organisational Development for Managers,OD-HRDInterface.
Meaning,Role of ODPractitioner,Competencies ofanODPractitioner
Meaning,Need,Phases,LevelsofOrganisationalDiagnosis,TechniquesofOrganisationalDiagnosis, Toolsusedin OrganisationalDiagnosis.
OrganisationalChange-Meaning,OrganisationalLifeCycle,PlannedChange,OrganizationalGrowth anditsImplicationforChange.
ChangeAgents- Meaning,Features,Types,Role,Skillsrequired
Meaning,Features,FactorsAffecting Success ofInterventions,StepsinODInterventions.
Types of Interventions- Human Resource Intervention, Structural Intervention, Strategic Interventions,ThirdPartyPeaceMaking Intervention.
TechniquesandEvaluationofODInterventions.
Meaning , Effectiveness v/s Efficiency, Approaches and Parameters for Judging Organisational Effectiveness, Ways to Enhance Organisational Effectiveness.
IssuesFacedinOD-IssuesRelatedtoClient Relationship,Power-Individualskillsand Attributes asaSourceofPower,PowerandInfluenceTactics,PoliticsandOD.
EmergingTrends inOD-Expanding the use of OD,OD and Business Process Re Engineering (BPR).
Organisational Development and Globalization, Creating whole system change, Using OD to facilitate partnerships and alliances, Enhancing constant learning, Trends within the Organisation.
Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the clas for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminar scan be given on individual basis or on group basis.)
Organisationaldevelopment Humanbehaviouratwork HRD
Organisationbehaviour Organisationdevelopment&change Organisationandchange Organizational Behaviour OrganizalBehaviour
Organizational Behaviour
–French&Bell .PHI
–KeithDevisTataMc-graw hill
–PC tripathiSultanchand
–FLuthans,TataMc-graw hill
–DThakur Deep&Deep
–Weiss,Joseph
--ArchanaTyagi (ExcelBooks)
--P.G. Aquinas(Excell Books)
-- Mishra M.N. (VikasPub. House)
Organizational Behaviour --ChandanJ.S.(VikasPub. House)
MB305-INDUSTRIAL PSYCHOLOGY
Definition,History,Goals,ForcesandFundamentalconceptsofindustrialPsychology,Natureof people and nature of organization. Industrial Psychology Vs Organizational Behavior, Areas of Industrial psychology.
Two classical studies-Time and motion study–Nature, characteristics and importance. Hawthorne studies –Nature, Implications and criticisms.
Job Analysis: Definition, uses and methods, Personnel tests and development - Training and Development.
Selection:meaning,process
Interview–guidedandunguidedinterview,stressinterviewandgroupinterview;Assessmentcentre
D Employee attitude:Job Satisfaction, Job involvement, Organizational commitment Attitude measurement: Attitude and social phenomenon, Methods of measuring attitudes, Attitude surveys and their application The attitude of employees vs. attitudes ofemployers.
D Organizational Citizenship Behavior, Individual responses to down sizing, Anti-social Behaviour in the workplace.
D Definingmorale,Determinantsofmorale,Measurementofmorale,MethodsofIncreasingmorale, comparison of methods for increasing morale, Group dynamics, Motivation, incentives, fatigue, mono tonyandboredom.
D Ergonomicsapproachestoworkdesign, Human/computerinteractionsintheworkplaceSafetyand Accidents, Physical stressors in the workplace, work schedules, pro-environment behavior: employeeeco-initiative,Engineering Psychology.
D Positive Psychology: Definition, History, Need, Concepts of resilience, Happiness and Wellbeing Gratitude,Forgiveness,EffectivenessandGrowth,Optimismandhope,PositiveOrganizations.
Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminar scan be given on individual basis or on group basis.)
REFERENCE BOOKS
| Industrial Psychology | –P.KGhosh,HimalayaPublication | |
| Industrial Psychology | –McCormic&IigenPrenticeHall Blum&Naylor | |
| Industrial Psychology | –J TiffinPrenticeH | |
| Industrial Psychology | –RA Griggs,SLJackson | |
| IntroductoryPsychologyTextbooks | –PMarekLawrenceEarlbaum | |
AnobjectiveAnalysisandUpdate | |||
| Appliedindustrial/organizational psychology–MGAamodt- Belmont,Calif Industrial/Organizational Psychology – Ronald E.RiggioScott | Foresman&Co | |
MB306 –Industrial Relations and Labour Welfare
Industrial Relations-Concept, evolution, characteristics, scope, components, factors affecting industrial relations, approaches to IR, IR in India, prerequisites of successful industrial relation programme, Government and Corporate approaches and strategies onIR.
Industrial Conflicts/Disputes-Meaning, essentials, classification, recognition of disputes, impact of industrial disputes, factors of industrial disputes/conflicts, Strikes-forms, prevention of strikes, lock-outs, gheraos, Ways to achieving industrial peace, Code of discipline inindustry. Grievances Handling- meaning, nature, causes of grievances, procedure for redressal.
CollectiveBargaining:-Concept-functionand importance-Principlesandformsofcollectivebargaining
-Procedure-conditions for effective collective bargaining-worker's Participation in management:-Role and methods of worker's participation.
Trade Union: Industrial setting,growth,structureandstrategies,functions,recognition.Employer’s Organization and their working. White collar Trade unionism.
Working Conditions: Factories Act 1948-TheWorkmen'sCompensationAct,1923–TheEmployee's StateInsuranceAct,1948-TheEmployee'sProvidentFundsandMiscellaneousProvisionsAct,1952
The Payment of Wages Act, 1936-The Minimum wages Act, 1948-TheIndustrial Disputes Act 1947- The Industrial Employment (Standing Orders) Act,1946-The Trade Union Act, 1926,The Maternity Benefit Act,1961.
Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminar scan be given on individual basis or on group basis.)
IRandTradeUniverse Labour Legislation
Handbook ofLabourandIndustrial Law LabourandIndustrial Law
Industrial RelationsandLabourlaws BusinessLaws
–SC Srivastava
-ShrivastavaS.C. (VikasPub.House)
--S.S.Gulshan(ExcelBooks)
MB307- Management of Financial Institutions and Services
Financial System and Markets: Constituents and functioning; RBI–Role and functions. Regulation of money and credit, Monetary and fiscal policies, Techniques o fregulation and rates; Overview of Foreign Exchange Market, Financial Sector Reforms in India, Overview of Financial Services: nature, scope and importance.
Banking Industry in India, constituents, banking sector reforms, determination of commercial interest rates: fixed and floating, Management of capital funds-capital ad equacy norms, Liquidity Management, Asset Liability Management - Gapanalysis,Managementof Non- performing assets,Strategies for making commercial banksviable.
Securitisation: concept, nature, scope and their implications. Securitization of Auto loans and housing loans, Securitisation in India.DFIsinIndia-IDBI,ICICI,IFCI,NABARD,RRBs,StateLevelInstitutions; NBFCs-Their status, types, working and strategies for commercial viability; Insurance organisations- Their status, types, working and strategies for commercial viability.
Leasing and Hire Purchase: Industry. Size and scope. Parties involved, Evaluation of Lease transaction, Types of lease and their implications, Hire purchase and lease-differences and implications for the business. Other financial services: Factoring, Forfeiting, Discounting and Re Discounting Of Bills, Consumer Credit and Plastic Money–concept, working and uses of each.
Concept, Types, Significance of Mutual Funds, NAV, Evolution & Growth of Mutual Funds, Role of Registrar,Underwriteraccording toSEBI guidelines.
Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminar scan be given on individual basis or on group basis.)
REFERENCE BOOKS
Financial MarketsandServices ManagementofIndianFinancial Institutions InvestmentManagement
Global Capital Market FundmanagementinIndia IndianCapital Market IndianFinancialsystem MerchantBanking MerchantBanking LeaseFinancing Theory&Practice Financing ofHirePurchase
-Gordon&Natrajan; HimalayaPublishing.
-Srivastava,HimalayaPublishing
– Preeti Singh
–JoshiP.R.[TataMcGrawHill]
–Thomas[TataMcG. Hill]
–Trends&DimensiShasshi Kant&Arumugam
–Machiraju
–JC Verma(BharatLawHouse)
NidhiPrakashan
Dr.BBrahmaiah(HimalayaPublishing House)
–JC Verma(BharatLawHouse
MB308 -INTERNATIONALFINANCIALMANAGEMENT
Introduction to International Finance & its Fundamentals, Growing importance of international finance. Evolution of the International Monetary System-bimetallism, Classical Gold Standard, its strengths and weaknesses, Brett on Woods System, Flexible Exchange Rate regime, Fixed versus floating exchange rate systems, Special Drawing Rights.
Balance of Payments-current account, capital account, official reserve account, for exreserves-costs and benefits. Current Account deficit, balance of trade and their implications on exchange rates. Foreign
Global Financial Markets:-Domestic and Off shore markets and Euro Market, Euro Currency Markets. Exchange rate quotations, direct and indirect rates, factors affecting exchange rate, determinants of demand for and supply of currency.
TheForeignExchangeMarket:Structure,TypesofTransactions&settlements.Spotmarket, directand indirect exchange quotations, bid ask spread, cross exchange rates, Forwards, Futures, Swap and Optionsmarket. Concept of hedging, speculation and arbitrage.
Interest RateParity,coveredanduncovered interestarbitrage, PurchasingPower Parity-absoluteand relative,Fisher EffectandInternational Fisher Effect.
Foreign Exchange Exposure: managing transaction, translation and economic exposure, Techniques for covering the foreign exchange risk-Internal and external techniques of risk.
International financial market instruments– International Equities– AD Rand GDR–Foreign Bond and euro-bond-Short-term and medium term instruments.
Foreign Investment Decision: Capital Budgeting Techniques-ProjectIRR, NPVandpay- backperiod. Project Investment Decisions: FDI investments-Decision process and Strategies, FDIVia Mergers, and Acquisitions(M&A):Rational and difficulties. International Jointventures.
Exportand ImportsFinancial tools:Letter ofCredit,Billsof Lading,Billsof Exchange.
Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminars can be given on individual basis or on group basis.)
| InternationalFinancialManagement | –Rodriguez RM, |
| FinancialManagement | –SNMaheshwari |
| MultinationalFinancialmanagement | –AlanC. Shapiro |
| InternationalFinancialManagement | –DavidB. Zenoff,J. Zwiek |
| InternationalFinancialManagement | –P.G. Apte |
| InternationalFinancial | – BuckleyAdrian |
| MultinationalFinancial Management | --MadhuVij(ExcelBooks) |
| InternationalBusiness | --BediN.V. (VrindaPub.) |
| InternationalBusiness | --Prabhakarrao(Kalyani) |
MB309-TAX PLANNING AND MANAGEMENT
Concept, Nature,Scope,Importance,Techniques, AdvantagesandlimitationsofTaxPlanning; Nature, Objectives, process of Tax Management; Tax Planning vsTax Management, Tax Avoidance &Tax Evasion, Assessment Year, Previous Year, Assessee–types, Residential status, Non-resident Indians.
Tax on Individual Income – Computation of tax under the heads of Salaries, Income from House Property, Profits& GainsofBusiness,CapitalGains&IncomefromOtherSources.Taxdeductibleat source(numerical).
Corporate Income Tax: Tax concessions and incentives for corporate decisions. Tax planning for depreciation; Treatment of losses &unabsorbed items; Carry forward and set off losses. Tax and business reorganizations: merger and amalgamation, Tax planning regarding Employees Remuneration, Tax appeals, Revision & Review (numerical).
Wealth tax on closely held companies; Valuation of assets; Filing of returns; Assessment; Appeals; Review; Revision and Rectification(numerical).
Central Excise Act 1994 and Excise planning; Customs Act and Customs Duties Planning.
Introduction to Goods and service Tax(GST)-Key Concepts, Phases of GST, GST Council, Taxes under GST, Cess, Registration under GST, Supply under GST and Valuation of Supply, Input Tax Credit under GST& Returns, Custom Duty and Indirect Taxation levied by either Central or State Government.
Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminars can be given on individual basis or on group basis.)
Incometaxlaw&Practice --A.K.Dhagat&Gargav (RameshBook DepotJaipur)
Incometaxlaw&Practice Incometaxlaw&Practice Incometaxlaw&Practice Incometaxlaw&Practice Incometaxlaw&Practice Incometaxlaw&Practice Taxplanning withPrecedents
–K.P. Gour&B.Narang
–K.K. Singhania(Tax –Manpublication)
–BhagwatiPrasad
–H.C. Mehrotra
–N.V.Mehta(S.K. Publishing HouseBombay)
–K. Chaturvedi
–S.X. Potter,H.H. Monree
MB310-SALES & DISTRIBUTION MANAGEMENT
Conceptof sales management:The nature and role of sales management,Objectives of sales management, Theories of selling, sales executive as a coordinator, Relations of sales management withother marketing activities.
Concept of Sales and marketing planning. The place of selling in marketing plan. Relationship selling. Personal selling objective. Diversity of personal selling situations Process of personal selling. Sales- Related marketing policies, Product policies, Distribution policies, Pricing policies.
Personal management. Recruitment andselection of sales personnel. Training programmes, Concept and Evaluation, Compensation.
Salesmeeting.Differenttype ofsales organization.The developmentofpersonal selling skills.
Salescontrol:-salesbudget,Evaluationandsupervision.Salesquotas,Managementofterritories.
The sales analysis, Sales audit system, Sales resistance, Psychology of customer, Field sales control– Sales reporting system which includes weekly, monthly, quarterly reports and interpretation of the data for future action plans, sales analysis and marketing cost analysis, sales audit, managing outstanding.
Sales Forecasting, Sales Environment, Sales channel, Sales promotion, Selling and Reselling. Telephone selling and Internet Selling. Selling service and Sales responsibilities. Importance of Distribution and Logistics Management in relation to Sales Management. Understanding lead time and delivery schedule.
Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminars can be given on individual basis or on group basis.)
REFERENCE BOOKS
SalesManagementdecision&cases Howtobuilddynamicsalesorganisation Salesmanship&Publicity Elementsofsalesmanship&publicity Sales distributionmanagement SalesanddistributionManagement
–Still,Cundift
–Mury&Arnold
–RSDavar
–Pradhass
–FLLobo
--S.L.Gupta(ExcelBoks)
MB311-ADVERTISING AND BRAND MANAGEMENT
Advertising-Nature,scope &classification.
Role ofadvertising inIndianeconomicandsocial development
Ethicsandtruth inIndianadvertising.
Marketing communicationProgramme.
Advertising Planning:-ObjectivesandBudget.
Advertisingresearchasasupporting tool.
Developmentof concept,selectionoftheconcept.
Selectionof theadvertising message.
Building anadvertising copy.
Factorsrelatedwithcopystrategy.
Campaignplanning process.
MediaPlanning:-TargetandMediaResearch,Media objectives,MediamixselectionandScheduling andBudgeting.
MediaBuying:- Media Tactics,Monitoring.
Evaluationof MediaPlanning.
MediaStrategy:-DeliveringonObjectives,TargetaudiencestrategiesandMediaVehicleselection,
Allocationofmediabudge
t.
Advertising effectiveness.
Comparativestudywithdifferentpromotionmix.
DigitalAdvertising campaignplan
Social sitecampaignplan
Advertising agency:- ManagementandSurvival .
Reorganizing agency.
Global standardsofagencyfunctioning.
Brandequity(brief description),Brandbuilding exercise:-Concept,StrategyandCulture.
BrandpersonalityandPositioning .
Brandlifecycle,
Brandidentity
Branding for commodities
Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminars can be given on individual basis or on group basis.)
REFERENCE BOOKS
Advertising Management Advertising Management BrandPositioning ProductManagement Advertising Management Advertising AndSalesPromotion BrandManagement
AAKER
Chunnawalla S.Sengupta Majumdar
M. Mohan Kazmi&Batra(Excell) HarishV.verma(Excell)
MB312-CONSUMER BEHAVIOUR AND MARKET RESEARCH
Study ofconsumerBehavior –Role ofConsumerResearch.
Needsystem.Consumermotivation.
Personality,DynamicsofPerception.
ConsumerasanIndividual:Involvementandmotivation,knowledgeandvalues.
Nature,role ofmotiveandclassifying motive
Personality,learning andcharacteristicsandclassificationof learning.
Characteristics,functionsandsources ofattitudes,attitudetheoryandmodels.
EnvironmentalInfluenceson Consumer Behavior:Cultural,Social, Personal,Familyandsituational influences,opinionleadershipand lifestylemarketing.
Characteristicsofculture,culturalunderstanding,natureofsocialclass,Socialclassandconsumer behaviour. Green Marketing Consumer behaviour
Nature and significance of personal influence, marketing Implications of personal influence significance offamilyin Consumer behavior and family life cycle.
Opinionleadershipforms.
ConsumerDecisionProcesses
Consumer Decisionrules. Post purchaseprocesses: Framework, dissonance, satisfaction / dissatisfaction.
Consumer Behavior Models: Nicosia Model, Howardsheth Model, Engel-Blackwell and Miniard Model,Sheth Family Decision Making Model.
CRM:ConceptofCRM,CRMasanindicatorofConsumerBehavior,ConsumerRoles,MarketValues andCRM.Introductiontodigital consumerbehavior.
ResearchPlan,ResearchDesign
ManagementUses of MarketResearch
DifferenceBetween Marketing andMarketing Research
DataCollectionMethods. SamplePlanning Process
Modelof MarketResearchforDecisionsCoding ofData,SignificanceTesting,
AnalysisandInterpretationofData
Salesresearchformat
ProductResearchformat
IntroductiontoBigdataanalytics
Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminars can be given on individual basis or on group basis.)
REFERENCE BOOKS
ConsumerBehavior- Marketing research Marketing Management Marketing Management ConsumerBehavior
Conceptual IssuesinConsumerBehaviorIndianContest ConsumerBehavior
ConsumerBehavior:Marketing StrategyBehavior ConsumerBehavior
MarketResearch MarketResearch,Concept&Cases MarketResearchLearning MarketResearch
CRM
–Schiffman
–Biod
–GC Beri
–SangeetaAgarwal
--Kazmi&Batra(Excell)
-SRameshKumarPearson
- Louden, Delebeta
-J.PaulPeter&JerryC. Olson
-John. C. Mowen
-G.C. Beri,PearsonEducation
-Cooper&Schindler,TataMcGrawHill
-Churchill &Iacobucci,Thomson
-Boyd,Westfall &Stasch,AITBS
-AlokRai
MB313-BUSINESS DECISION & MANAGEMENT SYSTEMS
Systems Concept; Characteristics of a System; Elements of System; Types of Systems; Decision Support System; System Development Life Cycle, Investigation, Analysis, Design, Implementation, Post ImplementationReviewandMaintenance.
Systems Planning and Investigation: Basis for Planning in Systems Analysis-Dimensions of Planning, Initial Investigation, Needs Identification.
Determining the User's Information Requirements, Feasibility Study, Feasibility Considerations, Steps in FeasibilityAnalysis -FeasibilityReport.
Tools of Structured Analysis: Data Flow Diagram(DFD),Entity Relationship Diagrams, Data Dictionary, Process Modeling: Structured English, Decision Tree & Decision Table, Object Oriented Analysis(OOA) and Object Oriented Design(OOD).
Basics of Information Security, Types of Attacks, Viruses, Virus Control, Hackers, Overview of Risks associated with Internet, Intrusion Detection Risk Management, Disaster Recovery Plan, Cryptography and authentication, Managing Risk, Information Security Policy, Creating as ecure environment, Internet SecurityStandards
Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminars can be given on individual basis or on group basis.)
REFERENCE BOOKS
ManagementInformationSystem ManagementInformationSystem DecisionSupport ManagementInformationSystem ManagementInformationSystem ManagementInformationSystem
DavisandOlson.
Javadekar.
Devis MichelW.
W.S.Jawadekar
GordonB.DanisandMargretheH.Olson.
KennethC.LaudonandJaneP.Laudon.
MB314-DATABASE MANAGEMENT AND INTEGRITY
Introduction to Database, file, Record fields, problems with database. Categorizationof DBMS, (Networking, hierarchical& Relation database) Application of DBMS. The three-layered Architecture Advantages & disadvantage of DBMS.
Important Components DBA, database, application program, DDL, DML etc. Component of DBMS query processor,Datadictionary. Physical database structures, Normalization and logical design.
Introduction to RDBMS, E–R Model and E–r Diagram Examples and exercise EF.CODD12 rules for relation database, database concept:-Transaction management properties of a transaction, commit and Rollback, concurrency, locking
Data integrity, integrity constraints, Auditing, backup and recovery. Data dictionary, system catalogue, introductiontodistributeddatabase.Introductiontoclient –serverandODBS connectivity.
Introduction to SQL: - SQL language DML languageDML commands,RelationAlgebra &SQL.: Introduction, SecurityandIntegrityViolations, Authorization, GrantingofPrivileges, Security Specification in SQL Data warehousing, Multidimensional Data Models, Data Warehouse Architecture, ROLAP, MOLAP, HOLAP,OLAP and OLTP Understand the Concept of Data Warehousing Data Mining, Data Preprocessing, Data Marts, Cluster Analysis, Decision Making
Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminars can be given on individual basis or on group basis.)
REFERENCE BOOKS
| DataBase ManagementSystem | –C.J.Date |
| DataBase ManagementSystem | –Korth |
| DataBase ManagementSystem | –VipinDesai |
| DataBase ManagementSystem | –leon |
MB315- DATA COMMUNICATION & NETWORK
Fundamentals of Communication System; Communication Links, Communication System Formats; Character Codes, Digital Data Rates; Asynchronous and Synchronous Data. Types of signals: AM;FM; PM; PCM; PDM;TDMA;FDMA;SDMA;CDMA;ASK; FSK; PSKFeatures:Errordetectionandcorrection codes;Hamming codes.
LAN topologies: Workstation; Server; Cables; Types of Ethernet; Broadband and base-band; Optical Fibers;NetworkInterfaceCard.
Networksandaccessories:LAN,MAN,WAN;Hub;Bridges;Switches;Routers;GatewaysCellRelay; FrameRelay;ISDN;B-ISDN.
OSI Model; Broadcasting; Multicasting; Point-to-point communication; IP Addressing, Concepts of Port; Socket; ATM; Tunneling; Virtual Private Network. Network Operating systems: Unix; Linux; Windows.
Mobile Communication: Applications of Mobile Communication; Wireless Communication: Bandwidth, Transmission Impairment, Interference, Terrestrial Microwave, Broadcast Radio, Infrared & Light Waves, Mobile Internet & WML: Mobile IP, Wireless TCP & UDP, WAP, WML
Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminars can be given on individual basis or on group basis.)
REFERENCE BOOKS
ComputerNetwork –TanneBaumPHI
Data&NetworkCommunication –Tiller
Computer networkinWin-NT WINNTArchitecture
–BPBPublication
–Tata Mcgrawhill
DataandComputerCommunication –Wlliamstallings,PHI
MB301-ENTREPRENEURSHIP MANAGEMENT
Entrepreneur–meaning, evolution, importance, Qualities, nature, types,traits.
Entrepreneurship development - its importance, role of Entrepreneurship.Entrepreneurial environment,cultureandstagesinentrepreneurialprocess,changingdimensions in entrepreneurship– Digitalentrepreneurship.
EntrepreneurVs.Intrapreneur,EntrepreneurVs.Entrepreneurship,EntrepreneurVs.Manager
FamilyBusiness–meaning,characteristics,importance,typesandmodels.
Growingandevolvingfamilybusiness–Complexityoffamilyenterprise– Diversityofsuccessions:DifferentDreamsandchallenges.
Generating business idea – sources of new ideas, methods of generating ideas, opportunity recognition.
Feasibility study – market feasibility, technical/operational feasibility, financial feasibility, environmental scanning,competitorandindustryanalysis.
Drawingbusiness plan-preparing projectreport,presenting business plantoinvestors.
Concept,roleandimportanceof MSME
Policies governing SMEs-Stepsinsetting up a small unit.
SMEfunding-Requirementsof capital (fixedandworking),Factorsdetermining capital requirements,Importance offixedandworking capital,SourcesoffinanceforSME’S.
RoleofCentralGovernmentandStateGovernmentinpromotingEntrepreneurship-Introductionto variousincentives,subsidiesandgrants.
RoleoffollowingagenciesintheEntrepreneurshipDevelopment-DistrictIndustriesCenters(DIC), SmallIndustriesServiceInstitute(SISI),NABARD,NationalSmallIndustriescorporationandother relevantinstitutions/ organizations.
Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and as ked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminar scan be given on individual basis or on group basis.)
Entrepreneurship:NewVentureCreation -DavidH. Holt
Entrepreneurship -HisrichPeters
TheCulture of Entrepreneurship -BrigitteBerger
Dynamicsof EntrepreneurshipDevelopment -VasantDesai
EntrepreneurshipDevelopment ThoughtLeaders
-Dr. P.C.Shejwalkar
-ShrinivasPandit
Entrepreneurship -StevenBrandt
BusinessGurusSpeak -S.N. Chary
TheEntrepreneurial Connection -GurmitNarula
MB302- BUSINESSETHICSANDCORPORATEGOVERNANCE
Introduction, definitions, need, importance for Business ethics; factors affecting business ethics;
Importance of Ethics & Moral standards; Ethics & Moral Decision Making, ethical Principles In Business.
Businesstheories:NormativeTheories,GandhianApproach,Friedman’sEconomictheory,Kant’s Deontological theory, Mill &Bentham’s Utilitarianism theory.
Need, purpose& relevance of Indian Ethos.
Meaning andNature ofvalues;Holisticview oflifeanditsvalue,ValuesimpactinBusiness.Indian Value System-Teachings from scriptures and traditions.
Introduction, Needs,benefits,Principles,DevelopmentofPersonal Ethics, EmployeeAttitudeand Ethics, Employee Etiquettes.
WorkplaceEthicsforEmployees- Ethical behaviorinworkplace-Professionalism;Formulating & Implementing professional ethics code and Professional ethos.
Introduction, systems of corporate governance, OECD principles, Indian model of Corporate Governance, Whistle blowing and its codes.
Ethical Issues related to Advertisements, Finance, Investment, Technology and Ethical Dilemma., Social Responsibility ofCorporate.
Impact of globalization on Indian corporate and social culture, Advantages and disadvantages of
MNC’s to the Host Country, Corporate Governance and ethical responsibility.
CorporateSocial Responsibility-Introduction,Advantages,ScopeforCSRinIndia,stepstoattain CSR
Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminar scan be given on individual basis or on group basis.)
REFERENCE BOOKS
Foundationsofmanagerial work ContributionfromIndianthoughts- BusinessEthics
BusinessEthics:A Philosophical Reader BusinessEthics
Social Responsibility ofBusinessEnterprises, BusinessEthics-ConceptsandCases EthicsinManagement CorporateGovernance&BusinessEthics
–ChakrabortyS.K
–Himalyapublication
–AndrewCraneandDirkMatten,OxfordPress
- ThomasI. White
-A.V.RAO(excelbooks)
-Sarkar,C. R.,NewCenturyPublication
-Velasquez,
-Sherlekar,S.A.,HimalayaPublishing House
–U. C. Mathur,MacmillanIndia Ltd
MB303-EVALUATIONOFONSITE TRAININGREPORTANDVIVA VOCE
ProjectReportEvaluation 60Marks(ByExternal andInternal ExaminerJointly) ProjectReportBasedViva-Voce 40Marks(ByExternal andInternal ExaminerJointly)
MB 304- ORGANISATIONALDEVELOPMENT
Meaning,Features,Evolution,Components,Objectives,Principles,Process,Importance ofOD
Relevance of Organisational Development for Managers,OD-HRDInterface.
Meaning,Role of ODPractitioner,Competencies ofanODPractitioner
Meaning,Need,Phases,LevelsofOrganisationalDiagnosis,TechniquesofOrganisationalDiagnosis, Toolsusedin OrganisationalDiagnosis.
OrganisationalChange-Meaning,OrganisationalLifeCycle,PlannedChange,OrganizationalGrowth anditsImplicationforChange.
ChangeAgents- Meaning,Features,Types,Role,Skillsrequired
Meaning,Features,FactorsAffecting Success ofInterventions,StepsinODInterventions.
Types of Interventions- Human Resource Intervention, Structural Intervention, Strategic Interventions,ThirdPartyPeaceMaking Intervention.
TechniquesandEvaluationofODInterventions.
Meaning , Effectiveness v/s Efficiency, Approaches and Parameters for Judging Organisational Effectiveness, Ways to Enhance Organisational Effectiveness.
IssuesFacedinOD-IssuesRelatedtoClient Relationship,Power-Individualskillsand Attributes asaSourceofPower,PowerandInfluenceTactics,PoliticsandOD.
EmergingTrends inOD-Expanding the use of OD,OD and Business Process Re Engineering (BPR).
Organisational Development and Globalization, Creating whole system change, Using OD to facilitate partnerships and alliances, Enhancing constant learning, Trends within the Organisation.
Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the clas for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminar scan be given on individual basis or on group basis.)
Organisationaldevelopment Humanbehaviouratwork HRD
Organisationbehaviour Organisationdevelopment&change Organisationandchange Organizational Behaviour OrganizalBehaviour
Organizational Behaviour
–French&Bell .PHI
–KeithDevisTataMc-graw hill
–PC tripathiSultanchand
–FLuthans,TataMc-graw hill
–DThakur Deep&Deep
–Weiss,Joseph
--ArchanaTyagi (ExcelBooks)
--P.G. Aquinas(Excell Books)
-- Mishra M.N. (VikasPub. House)
Organizational Behaviour --ChandanJ.S.(VikasPub. House)
MB305-INDUSTRIAL PSYCHOLOGY
Definition,History,Goals,ForcesandFundamentalconceptsofindustrialPsychology,Natureof people and nature of organization. Industrial Psychology Vs Organizational Behavior, Areas of Industrial psychology.
Two classical studies-Time and motion study–Nature, characteristics and importance. Hawthorne studies –Nature, Implications and criticisms.
Job Analysis: Definition, uses and methods, Personnel tests and development - Training and Development.
Selection:meaning,process
Interview–guidedandunguidedinterview,stressinterviewandgroupinterview;Assessmentcentre
D Employee attitude:Job Satisfaction, Job involvement, Organizational commitment Attitude measurement: Attitude and social phenomenon, Methods of measuring attitudes, Attitude surveys and their application The attitude of employees vs. attitudes ofemployers.
D Organizational Citizenship Behavior, Individual responses to down sizing, Anti-social Behaviour in the workplace.
D Definingmorale,Determinantsofmorale,Measurementofmorale,MethodsofIncreasingmorale, comparison of methods for increasing morale, Group dynamics, Motivation, incentives, fatigue, mono tonyandboredom.
D Ergonomicsapproachestoworkdesign, Human/computerinteractionsintheworkplaceSafetyand Accidents, Physical stressors in the workplace, work schedules, pro-environment behavior: employeeeco-initiative,Engineering Psychology.
D Positive Psychology: Definition, History, Need, Concepts of resilience, Happiness and Wellbeing Gratitude,Forgiveness,EffectivenessandGrowth,Optimismandhope,PositiveOrganizations.
Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminar scan be given on individual basis or on group basis.)
REFERENCE BOOKS
| Industrial Psychology | –P.KGhosh,HimalayaPublication | |
| Industrial Psychology | –McCormic&IigenPrenticeHall Blum&Naylor | |
| Industrial Psychology | –J TiffinPrenticeH | |
| Industrial Psychology | –RA Griggs,SLJackson | |
| IntroductoryPsychologyTextbooks | –PMarekLawrenceEarlbaum | |
AnobjectiveAnalysisandUpdate | |||
| Appliedindustrial/organizational psychology–MGAamodt- Belmont,Calif Industrial/Organizational Psychology – Ronald E.RiggioScott | Foresman&Co | |
MB306 –Industrial Relations and Labour Welfare
Industrial Relations-Concept, evolution, characteristics, scope, components, factors affecting industrial relations, approaches to IR, IR in India, prerequisites of successful industrial relation programme, Government and Corporate approaches and strategies onIR.
Industrial Conflicts/Disputes-Meaning, essentials, classification, recognition of disputes, impact of industrial disputes, factors of industrial disputes/conflicts, Strikes-forms, prevention of strikes, lock-outs, gheraos, Ways to achieving industrial peace, Code of discipline inindustry. Grievances Handling- meaning, nature, causes of grievances, procedure for redressal.
CollectiveBargaining:-Concept-functionand importance-Principlesandformsofcollectivebargaining
-Procedure-conditions for effective collective bargaining-worker's Participation in management:-Role and methods of worker's participation.
Trade Union: Industrial setting,growth,structureandstrategies,functions,recognition.Employer’s Organization and their working. White collar Trade unionism.
Working Conditions: Factories Act 1948-TheWorkmen'sCompensationAct,1923–TheEmployee's StateInsuranceAct,1948-TheEmployee'sProvidentFundsandMiscellaneousProvisionsAct,1952
The Payment of Wages Act, 1936-The Minimum wages Act, 1948-TheIndustrial Disputes Act 1947- The Industrial Employment (Standing Orders) Act,1946-The Trade Union Act, 1926,The Maternity Benefit Act,1961.
Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminar scan be given on individual basis or on group basis.)
IRandTradeUniverse Labour Legislation
Handbook ofLabourandIndustrial Law LabourandIndustrial Law
Industrial RelationsandLabourlaws BusinessLaws
–SC Srivastava
-ShrivastavaS.C. (VikasPub.House)
--S.S.Gulshan(ExcelBooks)
MB307- Management of Financial Institutions and Services
Financial System and Markets: Constituents and functioning; RBI–Role and functions. Regulation of money and credit, Monetary and fiscal policies, Techniques o fregulation and rates; Overview of Foreign Exchange Market, Financial Sector Reforms in India, Overview of Financial Services: nature, scope and importance.
Banking Industry in India, constituents, banking sector reforms, determination of commercial interest rates: fixed and floating, Management of capital funds-capital ad equacy norms, Liquidity Management, Asset Liability Management - Gapanalysis,Managementof Non- performing assets,Strategies for making commercial banksviable.
Securitisation: concept, nature, scope and their implications. Securitization of Auto loans and housing loans, Securitisation in India.DFIsinIndia-IDBI,ICICI,IFCI,NABARD,RRBs,StateLevelInstitutions; NBFCs-Their status, types, working and strategies for commercial viability; Insurance organisations- Their status, types, working and strategies for commercial viability.
Leasing and Hire Purchase: Industry. Size and scope. Parties involved, Evaluation of Lease transaction, Types of lease and their implications, Hire purchase and lease-differences and implications for the business. Other financial services: Factoring, Forfeiting, Discounting and Re Discounting Of Bills, Consumer Credit and Plastic Money–concept, working and uses of each.
Concept, Types, Significance of Mutual Funds, NAV, Evolution & Growth of Mutual Funds, Role of Registrar,Underwriteraccording toSEBI guidelines.
Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminar scan be given on individual basis or on group basis.)
REFERENCE BOOKS
Financial MarketsandServices ManagementofIndianFinancial Institutions InvestmentManagement
Global Capital Market FundmanagementinIndia IndianCapital Market IndianFinancialsystem MerchantBanking MerchantBanking LeaseFinancing Theory&Practice Financing ofHirePurchase
-Gordon&Natrajan; HimalayaPublishing.
-Srivastava,HimalayaPublishing
– Preeti Singh
–JoshiP.R.[TataMcGrawHill]
–Thomas[TataMcG. Hill]
–Trends&DimensiShasshi Kant&Arumugam
–Machiraju
–JC Verma(BharatLawHouse)
NidhiPrakashan
Dr.BBrahmaiah(HimalayaPublishing House)
–JC Verma(BharatLawHouse
MB308 -INTERNATIONALFINANCIALMANAGEMENT
Introduction to International Finance & its Fundamentals, Growing importance of international finance. Evolution of the International Monetary System-bimetallism, Classical Gold Standard, its strengths and weaknesses, Brett on Woods System, Flexible Exchange Rate regime, Fixed versus floating exchange rate systems, Special Drawing Rights.
Balance of Payments-current account, capital account, official reserve account, for exreserves-costs and benefits. Current Account deficit, balance of trade and their implications on exchange rates. Foreign
Global Financial Markets:-Domestic and Off shore markets and Euro Market, Euro Currency Markets. Exchange rate quotations, direct and indirect rates, factors affecting exchange rate, determinants of demand for and supply of currency.
TheForeignExchangeMarket:Structure,TypesofTransactions&settlements.Spotmarket, directand indirect exchange quotations, bid ask spread, cross exchange rates, Forwards, Futures, Swap and Optionsmarket. Concept of hedging, speculation and arbitrage.
Interest RateParity,coveredanduncovered interestarbitrage, PurchasingPower Parity-absoluteand relative,Fisher EffectandInternational Fisher Effect.
Foreign Exchange Exposure: managing transaction, translation and economic exposure, Techniques for covering the foreign exchange risk-Internal and external techniques of risk.
International financial market instruments– International Equities– AD Rand GDR–Foreign Bond and euro-bond-Short-term and medium term instruments.
Foreign Investment Decision: Capital Budgeting Techniques-ProjectIRR, NPVandpay- backperiod. Project Investment Decisions: FDI investments-Decision process and Strategies, FDIVia Mergers, and Acquisitions(M&A):Rational and difficulties. International Jointventures.
Exportand ImportsFinancial tools:Letter ofCredit,Billsof Lading,Billsof Exchange.
Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminars can be given on individual basis or on group basis.)
| InternationalFinancialManagement | –Rodriguez RM, |
| FinancialManagement | –SNMaheshwari |
| MultinationalFinancialmanagement | –AlanC. Shapiro |
| InternationalFinancialManagement | –DavidB. Zenoff,J. Zwiek |
| InternationalFinancialManagement | –P.G. Apte |
| InternationalFinancial | – BuckleyAdrian |
| MultinationalFinancial Management | --MadhuVij(ExcelBooks) |
| InternationalBusiness | --BediN.V. (VrindaPub.) |
| InternationalBusiness | --Prabhakarrao(Kalyani) |
MB309-TAX PLANNING AND MANAGEMENT
Concept, Nature,Scope,Importance,Techniques, AdvantagesandlimitationsofTaxPlanning; Nature, Objectives, process of Tax Management; Tax Planning vsTax Management, Tax Avoidance &Tax Evasion, Assessment Year, Previous Year, Assessee–types, Residential status, Non-resident Indians.
Tax on Individual Income – Computation of tax under the heads of Salaries, Income from House Property, Profits& GainsofBusiness,CapitalGains&IncomefromOtherSources.Taxdeductibleat source(numerical).
Corporate Income Tax: Tax concessions and incentives for corporate decisions. Tax planning for depreciation; Treatment of losses &unabsorbed items; Carry forward and set off losses. Tax and business reorganizations: merger and amalgamation, Tax planning regarding Employees Remuneration, Tax appeals, Revision & Review (numerical).
Wealth tax on closely held companies; Valuation of assets; Filing of returns; Assessment; Appeals; Review; Revision and Rectification(numerical).
Central Excise Act 1994 and Excise planning; Customs Act and Customs Duties Planning.
Introduction to Goods and service Tax(GST)-Key Concepts, Phases of GST, GST Council, Taxes under GST, Cess, Registration under GST, Supply under GST and Valuation of Supply, Input Tax Credit under GST& Returns, Custom Duty and Indirect Taxation levied by either Central or State Government.
Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminars can be given on individual basis or on group basis.)
Incometaxlaw&Practice --A.K.Dhagat&Gargav (RameshBook DepotJaipur)
Incometaxlaw&Practice Incometaxlaw&Practice Incometaxlaw&Practice Incometaxlaw&Practice Incometaxlaw&Practice Incometaxlaw&Practice Taxplanning withPrecedents
–K.P. Gour&B.Narang
–K.K. Singhania(Tax –Manpublication)
–BhagwatiPrasad
–H.C. Mehrotra
–N.V.Mehta(S.K. Publishing HouseBombay)
–K. Chaturvedi
–S.X. Potter,H.H. Monree
MB310-SALES & DISTRIBUTION MANAGEMENT
Conceptof sales management:The nature and role of sales management,Objectives of sales management, Theories of selling, sales executive as a coordinator, Relations of sales management withother marketing activities.
Concept of Sales and marketing planning. The place of selling in marketing plan. Relationship selling. Personal selling objective. Diversity of personal selling situations Process of personal selling. Sales- Related marketing policies, Product policies, Distribution policies, Pricing policies.
Personal management. Recruitment andselection of sales personnel. Training programmes, Concept and Evaluation, Compensation.
Salesmeeting.Differenttype ofsales organization.The developmentofpersonal selling skills.
Salescontrol:-salesbudget,Evaluationandsupervision.Salesquotas,Managementofterritories.
The sales analysis, Sales audit system, Sales resistance, Psychology of customer, Field sales control– Sales reporting system which includes weekly, monthly, quarterly reports and interpretation of the data for future action plans, sales analysis and marketing cost analysis, sales audit, managing outstanding.
Sales Forecasting, Sales Environment, Sales channel, Sales promotion, Selling and Reselling. Telephone selling and Internet Selling. Selling service and Sales responsibilities. Importance of Distribution and Logistics Management in relation to Sales Management. Understanding lead time and delivery schedule.
Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminars can be given on individual basis or on group basis.)
REFERENCE BOOKS
SalesManagementdecision&cases Howtobuilddynamicsalesorganisation Salesmanship&Publicity Elementsofsalesmanship&publicity Sales distributionmanagement SalesanddistributionManagement
–Still,Cundift
–Mury&Arnold
–RSDavar
–Pradhass
–FLLobo
--S.L.Gupta(ExcelBoks)
MB311-ADVERTISING AND BRAND MANAGEMENT
Advertising-Nature,scope &classification.
Role ofadvertising inIndianeconomicandsocial development
Ethicsandtruth inIndianadvertising.
Marketing communicationProgramme.
Advertising Planning:-ObjectivesandBudget.
Advertisingresearchasasupporting tool.
Developmentof concept,selectionoftheconcept.
Selectionof theadvertising message.
Building anadvertising copy.
Factorsrelatedwithcopystrategy.
Campaignplanning process.
MediaPlanning:-TargetandMediaResearch,Media objectives,MediamixselectionandScheduling andBudgeting.
MediaBuying:- Media Tactics,Monitoring.
Evaluationof MediaPlanning.
MediaStrategy:-DeliveringonObjectives,TargetaudiencestrategiesandMediaVehicleselection,
Allocationofmediabudge
t.
Advertising effectiveness.
Comparativestudywithdifferentpromotionmix.
DigitalAdvertising campaignplan
Social sitecampaignplan
Advertising agency:- ManagementandSurvival .
Reorganizing agency.
Global standardsofagencyfunctioning.
Brandequity(brief description),Brandbuilding exercise:-Concept,StrategyandCulture.
BrandpersonalityandPositioning .
Brandlifecycle,
Brandidentity
Branding for commodities
Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminars can be given on individual basis or on group basis.)
REFERENCE BOOKS
Advertising Management Advertising Management BrandPositioning ProductManagement Advertising Management Advertising AndSalesPromotion BrandManagement
AAKER
Chunnawalla S.Sengupta Majumdar
M. Mohan Kazmi&Batra(Excell) HarishV.verma(Excell)
MB312-CONSUMER BEHAVIOUR AND MARKET RESEARCH
Study ofconsumerBehavior –Role ofConsumerResearch.
Needsystem.Consumermotivation.
Personality,DynamicsofPerception.
ConsumerasanIndividual:Involvementandmotivation,knowledgeandvalues.
Nature,role ofmotiveandclassifying motive
Personality,learning andcharacteristicsandclassificationof learning.
Characteristics,functionsandsources ofattitudes,attitudetheoryandmodels.
EnvironmentalInfluenceson Consumer Behavior:Cultural,Social, Personal,Familyandsituational influences,opinionleadershipand lifestylemarketing.
Characteristicsofculture,culturalunderstanding,natureofsocialclass,Socialclassandconsumer behaviour. Green Marketing Consumer behaviour
Nature and significance of personal influence, marketing Implications of personal influence significance offamilyin Consumer behavior and family life cycle.
Opinionleadershipforms.
ConsumerDecisionProcesses
Consumer Decisionrules. Post purchaseprocesses: Framework, dissonance, satisfaction / dissatisfaction.
Consumer Behavior Models: Nicosia Model, Howardsheth Model, Engel-Blackwell and Miniard Model,Sheth Family Decision Making Model.
CRM:ConceptofCRM,CRMasanindicatorofConsumerBehavior,ConsumerRoles,MarketValues andCRM.Introductiontodigital consumerbehavior.
ResearchPlan,ResearchDesign
ManagementUses of MarketResearch
DifferenceBetween Marketing andMarketing Research
DataCollectionMethods. SamplePlanning Process
Modelof MarketResearchforDecisionsCoding ofData,SignificanceTesting,
AnalysisandInterpretationofData
Salesresearchformat
ProductResearchformat
IntroductiontoBigdataanalytics
Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminars can be given on individual basis or on group basis.)
REFERENCE BOOKS
ConsumerBehavior- Marketing research Marketing Management Marketing Management ConsumerBehavior
Conceptual IssuesinConsumerBehaviorIndianContest ConsumerBehavior
ConsumerBehavior:Marketing StrategyBehavior ConsumerBehavior
MarketResearch MarketResearch,Concept&Cases MarketResearchLearning MarketResearch
CRM
–Schiffman
–Biod
–GC Beri
–SangeetaAgarwal
--Kazmi&Batra(Excell)
-SRameshKumarPearson
- Louden, Delebeta
-J.PaulPeter&JerryC. Olson
-John. C. Mowen
-G.C. Beri,PearsonEducation
-Cooper&Schindler,TataMcGrawHill
-Churchill &Iacobucci,Thomson
-Boyd,Westfall &Stasch,AITBS
-AlokRai
MB313-BUSINESS DECISION & MANAGEMENT SYSTEMS
Systems Concept; Characteristics of a System; Elements of System; Types of Systems; Decision Support System; System Development Life Cycle, Investigation, Analysis, Design, Implementation, Post ImplementationReviewandMaintenance.
Systems Planning and Investigation: Basis for Planning in Systems Analysis-Dimensions of Planning, Initial Investigation, Needs Identification.
Determining the User's Information Requirements, Feasibility Study, Feasibility Considerations, Steps in FeasibilityAnalysis -FeasibilityReport.
Tools of Structured Analysis: Data Flow Diagram(DFD),Entity Relationship Diagrams, Data Dictionary, Process Modeling: Structured English, Decision Tree & Decision Table, Object Oriented Analysis(OOA) and Object Oriented Design(OOD).
Basics of Information Security, Types of Attacks, Viruses, Virus Control, Hackers, Overview of Risks associated with Internet, Intrusion Detection Risk Management, Disaster Recovery Plan, Cryptography and authentication, Managing Risk, Information Security Policy, Creating as ecure environment, Internet SecurityStandards
Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminars can be given on individual basis or on group basis.)
REFERENCE BOOKS
ManagementInformationSystem ManagementInformationSystem DecisionSupport ManagementInformationSystem ManagementInformationSystem ManagementInformationSystem
DavisandOlson.
Javadekar.
Devis MichelW.
W.S.Jawadekar
GordonB.DanisandMargretheH.Olson.
KennethC.LaudonandJaneP.Laudon.
MB314-DATABASE MANAGEMENT AND INTEGRITY
Introduction to Database, file, Record fields, problems with database. Categorizationof DBMS, (Networking, hierarchical& Relation database) Application of DBMS. The three-layered Architecture Advantages & disadvantage of DBMS.
Important Components DBA, database, application program, DDL, DML etc. Component of DBMS query processor,Datadictionary. Physical database structures, Normalization and logical design.
Introduction to RDBMS, E–R Model and E–r Diagram Examples and exercise EF.CODD12 rules for relation database, database concept:-Transaction management properties of a transaction, commit and Rollback, concurrency, locking
Data integrity, integrity constraints, Auditing, backup and recovery. Data dictionary, system catalogue, introductiontodistributeddatabase.Introductiontoclient –serverandODBS connectivity.
Introduction to SQL: - SQL language DML languageDML commands,RelationAlgebra &SQL.: Introduction, SecurityandIntegrityViolations, Authorization, GrantingofPrivileges, Security Specification in SQL Data warehousing, Multidimensional Data Models, Data Warehouse Architecture, ROLAP, MOLAP, HOLAP,OLAP and OLTP Understand the Concept of Data Warehousing Data Mining, Data Preprocessing, Data Marts, Cluster Analysis, Decision Making
Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminars can be given on individual basis or on group basis.)
REFERENCE BOOKS
| DataBase ManagementSystem | –C.J.Date |
| DataBase ManagementSystem | –Korth |
| DataBase ManagementSystem | –VipinDesai |
| DataBase ManagementSystem | –leon |
MB315- DATA COMMUNICATION & NETWORK
Fundamentals of Communication System; Communication Links, Communication System Formats; Character Codes, Digital Data Rates; Asynchronous and Synchronous Data. Types of signals: AM;FM; PM; PCM; PDM;TDMA;FDMA;SDMA;CDMA;ASK; FSK; PSKFeatures:Errordetectionandcorrection codes;Hamming codes.
LAN topologies: Workstation; Server; Cables; Types of Ethernet; Broadband and base-band; Optical Fibers;NetworkInterfaceCard.
Networksandaccessories:LAN,MAN,WAN;Hub;Bridges;Switches;Routers;GatewaysCellRelay; FrameRelay;ISDN;B-ISDN.
OSI Model; Broadcasting; Multicasting; Point-to-point communication; IP Addressing, Concepts of Port; Socket; ATM; Tunneling; Virtual Private Network. Network Operating systems: Unix; Linux; Windows.
Mobile Communication: Applications of Mobile Communication; Wireless Communication: Bandwidth, Transmission Impairment, Interference, Terrestrial Microwave, Broadcast Radio, Infrared & Light Waves, Mobile Internet & WML: Mobile IP, Wireless TCP & UDP, WAP, WML
Guidelines for Case analysis/presentations:-Students should be given case studies as assignment and asked to present the same in the class for discussions, or seminars may be arranged on current issues related to the subject and marks be given on the basis of students performance.(Cases or Seminars can be given on individual basis or on group basis.)
REFERENCE BOOKS
ComputerNetwork –TanneBaumPHI
Data&NetworkCommunication –Tiller
Computer networkinWin-NT WINNTArchitecture
–BPBPublication
–Tata Mcgrawhill
DataandComputerCommunication –Wlliamstallings,PHI