Semester III
Strategic management (SM) , Business Policy (BP) and Business Plan; Basic concepts of SM; Impact of Globalisation and e-Com; Theories of organisational adaptation; Creating a learning organisation; Basic model of SM; Strategic decision making; Impact of Internet; Firm and its environment.
Environmental scanning; Industry analysis; Competitive intelligence; Forecasting; Synthesis of external factors; ETOP Study. Internal scanning: Organisational analysis; resource-based approach; value chain analysis; Scanning functional resources; Strategic audit;
Situational analysis: SWOT analysis, TOWS Matrix; Corporate strategy; Strategies for growth and diversification; Process of strategic planning; Stages of corporate development; Portfolio analysis; Corporate parenting; Functional strategy; Core competencies; Strategic choice.
Organising for action; Developing programmes, budgets and procedures; How strategy to be implemented? Strategy implementation through structure, values, and ideologies; McKinsey's 7sframework; Acquisition of resources and competence; Organization life cycle; Management & Control, Activitybased costing; Strategic Information Systems
Strategic issues in managing technology and innovation; Strategic issues in entrepreneurial ventures and small businesses; Strategic issues in not-for-profit organizations.
Definition of Entrepreneur, Entrepreneurial motivation and barriers; Internal and external factors; Types of entrepreneurs; Theories of entrepreneurship; Classification of entrepreneurship. Creativity and Innovation: Creative Problems Solving, Creative Thinking, Lateral Thinking, Views of De Bono, Khandwala and others, Creative Performance in terms of motivation and skills.
Idea Generation, Screening and Project Identification, Creative Performance, Feasibility Analysis: Economic, Marketing, Financial and Technical; Project Planning, Evaluation, Monitoring and Control, segmentation, Targeting and positioning of Product, Role of SIDBI in Project Management.
Incubation and Take-off, Problems encountered Structural, Financial and Managerial Problems, Types of Uncertainty. Institutional support for new ventures: Supporting organizations; Incentives and facilities; Financial Institutions and Small-scale Industries, Govt. Policies for SSIs.
Role of Professionals, Professionalism vs. family entrepreneurs, Role of Woman entrepreneur, Sick industries, Reasons for Sickness, Remedies for Sickness, Role of BIFR in revival, Bank Syndications.
strategy & organization Knowledge, New Product Strategy & Managing New Product Development, Role of Technology in Management of innovation, Managing for Intellectual Property Right.
Definition, Evolution, Architecture, Benefits, Future.
Business, Analytics as Solution for Business Challenges.
Effective Predictive Analytics, Integrating Analytics in Business Processes, Unstructured Data Analytics, Balanced Scorecard, Dashboards, KPI based on Dash board and Score card,
LOFT effect, Data Quality, Master Data Management, Data Profiling.
Why are Business Analytics important
Introduction to Descriptive Analytics, Visualizing and Exploring Data, Descriptive Statistics, Sampling and Estimation, Introduction to Probability Distributions
Introduction to Predictive Analytics, Predictive Modelling (Logic-driven models and data driven models)
Introduction to Prescriptive Analytics, Prescriptive Modelling, Non-linear Optimization
Organization/sources of data, Importance of data quality, Dealing with missing or incomplete data, Data Classification
Data Warehouse: Definition, Features, Applications, Types of data warehouse,
Architecture: Business Analysis framework, 3-tier data ware house framework.
Data Warehouse Models: Virtual Warehouse, Data Martand Enterprise warehouse.
Metadata: Meaning and Categories, Role of metadata, Metadata respiratory, Challenges for metadata management, Data Cube
Online Analytical Processing Server (OLAP): Types, OLA Poperations, OLAPVs Operational Database (OLTP).
SCHEMA: Star Schema, Snow flake schema, Fact Constellation schema
Definition, Concepts, Applications and Methods.
Security requirements, User Access, Data classification, User Classification, Data Movement, And Impact of security on design.
Optimization: Using excel to solve business problems Eg: Marketing Mix, Portfolio optimizationetc.
Linear Programming: Introduction, Types of Linear programming problems/Models, Linear programming Model elements, Model formulation procedure, Computer based solutions for linear programming using Simplex method
Duality and Sensitivity Analysis: What is Duality?, Duality and Sensitivity analysis problems
Integer Programming: Introduction, Solving IP problems/Models
Forecasting: Introduction, Types of Variation in Time series data, Simple Regression Model, Multiple Regression Models
Simulation: Introduction, Types of Simulation
Decision Theory: Introduction, Decision theory model elements, types of decision environments, decision theory formulation, decision making under uncertainty and risk, Decision trees.
Introduction, Basic Statistical Analysisusing R, Process of Business Analytics,
BA Process-Walk through with R,
Multiple regression-Theory and Walk through with R,
Clustering and Segmentation-Theory and Walk through with R
To understand the various Acts and its applications in the business organisations with terms and conditions of employment.
To facilitate knowledge about the benefits and penalties under each Act
To elaborate a highlight with the rights and liabilities of both the Employees and Employers in the business Organisations or Industries.
To give an idea about IPR, registration and its enforcement
Introduction, regulatory requirements as per Indian and other regulatory authorities for manufacturing information formula, process, validation of manufacturing process, equipment, documentation, inspection requirement, regulatory guidelines for active ingredients and formulations. Regulatory guidelines for packaging materials, test and evaluation of packaging materials, biological test, microbiological test and evaluation of closures.
Definitions, History of FDA; Evolution of Drug Regulations – 1906Act, 1938 Act, 1962 Amendments; Laws governing evaluation of New Drug products like IND, NDA,ANDA etc.; FDA Product recalls; DESI and OTC Review; Other regulations of 1962 Amendments like labeling requirements of prescription and OTC drugs.
Other federal laws affecting pharmaceutical industry (includes latest amendments in the Indian and international systems), Intellectual property rights: Introduction, purpose, guidelines as per Indian and other regulatory authorities.
Definition, Phase I, Phase II, Phase III and Phase IV studies, design documentation, presentation
and interpretation, statistical analysis of clinical data, factorial design, guidelines as per Indian and other regulatory authorities.
Introduction to IPRs, Basic concepts and need for Intellectual Property – Patents, Copyrights, Geographical Indications, IPR in India and Abroad – Genesis and Development – the way from WTO to WIPO –TRIPS, Nature of Intellectual Property, Industrial Property, technological Research, Inventions and Innovations – Important examples of IPR.
Meaning and practical aspects of registration of Copy Rights, Trademarks, Patents, Geographical Indications, Trade Secrets and Industrial Design registration in India and Abroad
International Treaties and Conventions on IPRs, TRIPS Agreement, PCT Agreement, Patent Act of India, Patent Amendment Act, Design Act, Trademark Act, Geographical Indication Act.
Digital Innovations and Developments as Knowledge Assets – IP Laws, Cyber Law and Digital Content Protection – Unfair Competition – Meaning and Relationship between Unfair Competition and IP Laws – Case Studies.
Infringement of IPRs, Enforcement Measures, Emerging issues – Case Studies.
Difference between Manufacturing and Service Operations, Service Operations Characteristics, Different Pure Service Organizations and their peculiarities, Field Service and its impact on manufacturing organizations, Field Service and Customer satisfaction. Service Operation Strategy: Service objectives and goal formulation, Service organization: In house Vs. Outsourcing, Centralized Vs. Decentralized, Creating Customer Connection, Enhancing customer satisfaction, Service Operations as Profit Centre.
Field Service Organization, Field Service Inventory Management, Field Technical Support Service, Integrating Field Service with Information Technology, Field Service Effectiveness Evaluation, Field Service and Customer Relations Management.
Uncertainty in Manpower Requirements, Cyclical and Seasonal nature of demand, Queuing effect, Service Level Considerations and Cost Considerations in Manning, Linear Programming and other models of planning and scheduling.
Customer requirement assessment, Customer satisfaction parameters and indices, Manpower recruitment and training, Customer feedback collection and analysis, Customer service evaluation. IT enabled Customer Service: Call Centre Operations and Management, Web- enabled Services, ERP enabled Field and Technical Support Services, Tele marketing and servicing.
Difference between product and services marketing; Characteristics of services; Classification of services; Paradigms in services marketing. Service marketing system: Service quality; Understanding customer expectations and zone of tolerance; Segmentation and zone of tolerance; Targeting and positioning of service. Role of Services in Economy.
Augmented marketing mix; Developing the service product/intangible product; Service product planning; Service pricing strategy; Services promotions; Services distributions. Physical evidence: Role of communication in service marketing; People and internal communication; Process of operations and delivery of services; Role of technology in services marketing.
Quality Issues and Quality Models (Gaps model, SERVQUAL); Demand-supply Management. Services failure, service recovery, Customer retention, Customer Relationship management, designing of service strategy.
Tourism Services Marketing, Marketing of Transportation & Logistics Management, Marketing of Financial Services, Marketing of Communication Services, Media & Advertising Service Marketing, Marketing of Healthcare Services, Marketing of Consultancy Services, Marketing of Retail Services. Marketing of Educational Services, Marketing of Public Services.
International marketing of services; recent trends; Principal driving force in global marketing of
services; Key decisions in global marketing; Services strategy and organizing for global marketing.
Promotion: Promotion Mix-Advertising, Sales Promotion, Personal selling; and Public Relations:Direct Marketing& Relationship Marketing; Placement: Channels of distribution: Levels andtypes of channels, functions andmanagement of channel members: Channel Selection &Motivation; Management of Physical Distribution; Currenttrends in wholesaling and retailing; Marketing Organisation and Control.
Understanding the relationship between Leadership Networking & Team work, Assessing Interpersonal Skills Situation description of Interpersonal Skill Team Work: Necessity of Team Work Personally, Socially and Educationally
Skills for a good Leader, Assessment of Leadership Skills
Causes of Stress and its impact, how to manage & distress, Circle of control, Stress Busters, Emotional Intelligence, What is Emotional Intelligence, emotional quotient why Emotional Intelligence matters, Emotion Scales, Managing Emotions
Conflicts in Human Relations – Reasons Case Studies, Approaches to conflict resolution
Importance and necessity of Decision Making, Process and practical way of Decision Making, Weighing Positives & Negatives, Technical Topic Presentation
Semester III
Strategic management (SM) , Business Policy (BP) and Business Plan; Basic concepts of SM; Impact of Globalisation and e-Com; Theories of organisational adaptation; Creating a learning organisation; Basic model of SM; Strategic decision making; Impact of Internet; Firm and its environment.
Environmental scanning; Industry analysis; Competitive intelligence; Forecasting; Synthesis of external factors; ETOP Study. Internal scanning: Organisational analysis; resource-based approach; value chain analysis; Scanning functional resources; Strategic audit;
Situational analysis: SWOT analysis, TOWS Matrix; Corporate strategy; Strategies for growth and diversification; Process of strategic planning; Stages of corporate development; Portfolio analysis; Corporate parenting; Functional strategy; Core competencies; Strategic choice.
Organising for action; Developing programmes, budgets and procedures; How strategy to be implemented? Strategy implementation through structure, values, and ideologies; McKinsey's 7sframework; Acquisition of resources and competence; Organization life cycle; Management & Control, Activitybased costing; Strategic Information Systems
Strategic issues in managing technology and innovation; Strategic issues in entrepreneurial ventures and small businesses; Strategic issues in not-for-profit organizations.
Definition of Entrepreneur, Entrepreneurial motivation and barriers; Internal and external factors; Types of entrepreneurs; Theories of entrepreneurship; Classification of entrepreneurship. Creativity and Innovation: Creative Problems Solving, Creative Thinking, Lateral Thinking, Views of De Bono, Khandwala and others, Creative Performance in terms of motivation and skills.
Idea Generation, Screening and Project Identification, Creative Performance, Feasibility Analysis: Economic, Marketing, Financial and Technical; Project Planning, Evaluation, Monitoring and Control, segmentation, Targeting and positioning of Product, Role of SIDBI in Project Management.
Incubation and Take-off, Problems encountered Structural, Financial and Managerial Problems, Types of Uncertainty. Institutional support for new ventures: Supporting organizations; Incentives and facilities; Financial Institutions and Small-scale Industries, Govt. Policies for SSIs.
Role of Professionals, Professionalism vs. family entrepreneurs, Role of Woman entrepreneur, Sick industries, Reasons for Sickness, Remedies for Sickness, Role of BIFR in revival, Bank Syndications.
strategy & organization Knowledge, New Product Strategy & Managing New Product Development, Role of Technology in Management of innovation, Managing for Intellectual Property Right.
Definition, Evolution, Architecture, Benefits, Future.
Business, Analytics as Solution for Business Challenges.
Effective Predictive Analytics, Integrating Analytics in Business Processes, Unstructured Data Analytics, Balanced Scorecard, Dashboards, KPI based on Dash board and Score card,
LOFT effect, Data Quality, Master Data Management, Data Profiling.
Why are Business Analytics important
Introduction to Descriptive Analytics, Visualizing and Exploring Data, Descriptive Statistics, Sampling and Estimation, Introduction to Probability Distributions
Introduction to Predictive Analytics, Predictive Modelling (Logic-driven models and data driven models)
Introduction to Prescriptive Analytics, Prescriptive Modelling, Non-linear Optimization
Organization/sources of data, Importance of data quality, Dealing with missing or incomplete data, Data Classification
Data Warehouse: Definition, Features, Applications, Types of data warehouse,
Architecture: Business Analysis framework, 3-tier data ware house framework.
Data Warehouse Models: Virtual Warehouse, Data Martand Enterprise warehouse.
Metadata: Meaning and Categories, Role of metadata, Metadata respiratory, Challenges for metadata management, Data Cube
Online Analytical Processing Server (OLAP): Types, OLA Poperations, OLAPVs Operational Database (OLTP).
SCHEMA: Star Schema, Snow flake schema, Fact Constellation schema
Definition, Concepts, Applications and Methods.
Security requirements, User Access, Data classification, User Classification, Data Movement, And Impact of security on design.
Optimization: Using excel to solve business problems Eg: Marketing Mix, Portfolio optimizationetc.
Linear Programming: Introduction, Types of Linear programming problems/Models, Linear programming Model elements, Model formulation procedure, Computer based solutions for linear programming using Simplex method
Duality and Sensitivity Analysis: What is Duality?, Duality and Sensitivity analysis problems
Integer Programming: Introduction, Solving IP problems/Models
Forecasting: Introduction, Types of Variation in Time series data, Simple Regression Model, Multiple Regression Models
Simulation: Introduction, Types of Simulation
Decision Theory: Introduction, Decision theory model elements, types of decision environments, decision theory formulation, decision making under uncertainty and risk, Decision trees.
Introduction, Basic Statistical Analysisusing R, Process of Business Analytics,
BA Process-Walk through with R,
Multiple regression-Theory and Walk through with R,
Clustering and Segmentation-Theory and Walk through with R
To understand the various Acts and its applications in the business organisations with terms and conditions of employment.
To facilitate knowledge about the benefits and penalties under each Act
To elaborate a highlight with the rights and liabilities of both the Employees and Employers in the business Organisations or Industries.
To give an idea about IPR, registration and its enforcement
Introduction, regulatory requirements as per Indian and other regulatory authorities for manufacturing information formula, process, validation of manufacturing process, equipment, documentation, inspection requirement, regulatory guidelines for active ingredients and formulations. Regulatory guidelines for packaging materials, test and evaluation of packaging materials, biological test, microbiological test and evaluation of closures.
Definitions, History of FDA; Evolution of Drug Regulations – 1906Act, 1938 Act, 1962 Amendments; Laws governing evaluation of New Drug products like IND, NDA,ANDA etc.; FDA Product recalls; DESI and OTC Review; Other regulations of 1962 Amendments like labeling requirements of prescription and OTC drugs.
Other federal laws affecting pharmaceutical industry (includes latest amendments in the Indian and international systems), Intellectual property rights: Introduction, purpose, guidelines as per Indian and other regulatory authorities.
Definition, Phase I, Phase II, Phase III and Phase IV studies, design documentation, presentation
and interpretation, statistical analysis of clinical data, factorial design, guidelines as per Indian and other regulatory authorities.
Introduction to IPRs, Basic concepts and need for Intellectual Property – Patents, Copyrights, Geographical Indications, IPR in India and Abroad – Genesis and Development – the way from WTO to WIPO –TRIPS, Nature of Intellectual Property, Industrial Property, technological Research, Inventions and Innovations – Important examples of IPR.
Meaning and practical aspects of registration of Copy Rights, Trademarks, Patents, Geographical Indications, Trade Secrets and Industrial Design registration in India and Abroad
International Treaties and Conventions on IPRs, TRIPS Agreement, PCT Agreement, Patent Act of India, Patent Amendment Act, Design Act, Trademark Act, Geographical Indication Act.
Digital Innovations and Developments as Knowledge Assets – IP Laws, Cyber Law and Digital Content Protection – Unfair Competition – Meaning and Relationship between Unfair Competition and IP Laws – Case Studies.
Infringement of IPRs, Enforcement Measures, Emerging issues – Case Studies.
Difference between Manufacturing and Service Operations, Service Operations Characteristics, Different Pure Service Organizations and their peculiarities, Field Service and its impact on manufacturing organizations, Field Service and Customer satisfaction. Service Operation Strategy: Service objectives and goal formulation, Service organization: In house Vs. Outsourcing, Centralized Vs. Decentralized, Creating Customer Connection, Enhancing customer satisfaction, Service Operations as Profit Centre.
Field Service Organization, Field Service Inventory Management, Field Technical Support Service, Integrating Field Service with Information Technology, Field Service Effectiveness Evaluation, Field Service and Customer Relations Management.
Uncertainty in Manpower Requirements, Cyclical and Seasonal nature of demand, Queuing effect, Service Level Considerations and Cost Considerations in Manning, Linear Programming and other models of planning and scheduling.
Customer requirement assessment, Customer satisfaction parameters and indices, Manpower recruitment and training, Customer feedback collection and analysis, Customer service evaluation. IT enabled Customer Service: Call Centre Operations and Management, Web- enabled Services, ERP enabled Field and Technical Support Services, Tele marketing and servicing.
Difference between product and services marketing; Characteristics of services; Classification of services; Paradigms in services marketing. Service marketing system: Service quality; Understanding customer expectations and zone of tolerance; Segmentation and zone of tolerance; Targeting and positioning of service. Role of Services in Economy.
Augmented marketing mix; Developing the service product/intangible product; Service product planning; Service pricing strategy; Services promotions; Services distributions. Physical evidence: Role of communication in service marketing; People and internal communication; Process of operations and delivery of services; Role of technology in services marketing.
Quality Issues and Quality Models (Gaps model, SERVQUAL); Demand-supply Management. Services failure, service recovery, Customer retention, Customer Relationship management, designing of service strategy.
Tourism Services Marketing, Marketing of Transportation & Logistics Management, Marketing of Financial Services, Marketing of Communication Services, Media & Advertising Service Marketing, Marketing of Healthcare Services, Marketing of Consultancy Services, Marketing of Retail Services. Marketing of Educational Services, Marketing of Public Services.
International marketing of services; recent trends; Principal driving force in global marketing of
services; Key decisions in global marketing; Services strategy and organizing for global marketing.
Promotion: Promotion Mix-Advertising, Sales Promotion, Personal selling; and Public Relations:Direct Marketing& Relationship Marketing; Placement: Channels of distribution: Levels andtypes of channels, functions andmanagement of channel members: Channel Selection &Motivation; Management of Physical Distribution; Currenttrends in wholesaling and retailing; Marketing Organisation and Control.
Understanding the relationship between Leadership Networking & Team work, Assessing Interpersonal Skills Situation description of Interpersonal Skill Team Work: Necessity of Team Work Personally, Socially and Educationally
Skills for a good Leader, Assessment of Leadership Skills
Causes of Stress and its impact, how to manage & distress, Circle of control, Stress Busters, Emotional Intelligence, What is Emotional Intelligence, emotional quotient why Emotional Intelligence matters, Emotion Scales, Managing Emotions
Conflicts in Human Relations – Reasons Case Studies, Approaches to conflict resolution
Importance and necessity of Decision Making, Process and practical way of Decision Making, Weighing Positives & Negatives, Technical Topic Presentation