IntroductiontoHumanResourceManagement–Definition–Objectivesandfunctions–Role andstructureofHumanResourceFunctioninorganizations,Presentday ChallengesofHRM, StrategicHRM,Global HRM,Role ofHR Manager.
ObjectivesandfunctionsofPersonnelmanagement.CharacteristicsandqualitiesofPersonnel Manager.Differencebetween Personnel Management, HRM and HRD.
Human ResourcePolicies: importance, essentialsand formulation. HR procedures&practices.
Human ResourcesPlanning– Concept, Need, Objectives, Importance, Process and limiting factors.
ManpowerEstimation-Job analysis, Job Description, Job Specification.
The systematic approach to Recruitment &Selection: Recruitment &Selection Policy, Recruitment &Selection Procedures, Recruitment&Selection Methods andEvaluation process.
TrainingandDevelopment–Objectives,Needs,Process,challengesandMethods.Evaluationof TrainingPrograms.Introduction toCareerand Succession Planning.
PerformanceAppraisal:Definition,Purposeofappraisal,ProceduresandTechniquesincluding 360 degreePerformanceAppraisal, Job Evaluation.
Compensation Administration: Nature and Objectives of compensation, components of pay structure, WagePolicyinIndia– Minimum Wage,Fair WageandLiving Wage.Health&safety
IncentiveSchemes: Meaningand Definition, Prerequisites, Typesand Scope. FringeBenefits.
Promotion,TransferandSeparation:Promotion–purpose,principlesandtypes;Transfer– reason, principlesand types; Separation – lay-off, resignation, dismissal, retrenchment, VoluntaryRetirement Scheme.
DisciplineandGrievanceProcedures:Definition,DisciplinaryProcedure,GrievanceHandling Procedure,ConflictManagement.IndustrialRelations:Nature,importance andapproachesof Industrial Relations
Concepts of JIT,TQM,Kaizen, QualityCircles.
REFERENCE BOOKS
Personnel Management CBMamoria
Personnel Management RSDavar
Economics ofLabourandIR TN Bhagoliwal
Management ofHumanResources Prasad & Banerjee
Cases inHuman Resources Management MN Rudrabasavaraj
Personnel Management EBFlippo
Human Relation Work K. Davis
Personnel Management &Human Resources V. Ratham, CSVenkata,V.K. Shrivastava
Human ResourceDevelopment &Mgt. Ghosh , Biswanath
A Handbook ofHumanResourcePractice London, KoganPage,8th Edn.,2001.
Personnel/Human ResourceManagement New Delhi, PrenticeHall, 3rdEdn. 1988.
Michael Armstrong
David S. Decenzoand Stephen Robbins
Human ResourceManagement RobertL. Mathis andJohn H. Jackson 9th Edn. South Western CollegePublishing, 1995.
Concept of Finance, scope and objectives of finance, Profit maximization vs. Wealth maximization, Indian Financial system.FinancialManagementfunction and Decision ofFinance Manager in Modern Age.Financial Planning &forecasting.
AccountingStandards.IntroductiontoInternationalAccountingStandards.RoleofAccounting Standard board.
FundFlow:Concept,Preparationofscheduleofchangesinworkingcapitalandthefundflow statement, Managerial uses andlimitation of fund flow statement.
Cash Flow Concept, Preparation ofcash flow statement, managerial uses ofcash flow statement.
Concepts of Working Capital, Determinants of Working, Capital Operating and Cash Conversion Cycle, Permanent and Variable Working Capital. Symptoms ofpoor Working Capital management, WorkingCapital Management Strategies.
Longtermfinancingsourcesandinstruments–SharesandDebentures–Convertiblesecurities &TermLoans–Foreignequityanddebtsecurities.Valuationofshares,valuationofgoodwill, methods of valuation ofgoodwill.
Dividendpolicies-Factorsaffectingdividenddecision-Dividendtheories-Graham,Gordon, Walter andMMTheories- Ploughbackofearningsfor expansion,diversificationand modernization.
Investment Accounting:Concept &methods.
Cost of capital:Equity,Debt, Retained earnings-Weighted Average Costof Capital.
Capitalstructuretheories–MM,TradingonEquity,Netincome,Netoperatingincome,Agency, Trade- off and PeckingOrderTheories.
Leverage Analysis-Types andsignificance.
CapitalBudgeting:Nature,Features,SignificanceandMethodsofAppraisal:Paybackperiod, ARR, NPV andIRR.Capital Rationing.
Concept of Risk and Return, Techniques of decision making under risk and uncertainty. Decision treesforsequential investment decisions.
REFERENCE BOOKS
Financial Management Theoryand Practice Brigham
Fundamentals ofFinancial Management Horne, WachowiezJr.
Financial Managementand Policy Van-Horne
Financial Management S.C. Kuchhal
Financial Management I.M. Pandey
Financial Decision Management P. Chandra
Financial Management Khan and Jain
Financial Management S.N. Maheshwari
Corporation Finance P.V. Kulkarni
MarketingManagement Michael.R.Czinkota
Concept,meaning,definition,evolution,nature,scope,importanceandtoolsofmarketing.Role ofMarketingin businessorganization.
Consumer BuyingBehavior: Concept, meaning, importance, determinants,process.
MarketingEnvironment:External&Internalfactor.
Marketing Research: Meaning, Objectives, Process. Measuring MarketDemand - Demand Forecasting.Marketing Information System
Concept of MarketingSegmentation: Selection ofTargetMarketand Positioning.
MarketingStrategies-Marketingstrategies ofLeaders, Challengers,Followers and Nichers.
Concept of MarketingMix, Four Ps of Marketing.
Product:Conceptofaproduct;Classificationofproducts;FourPsofProduct,Majorproduct decisions.
Productlineandproductmix;Branding;Packagingandlabeling;Productlifecycle–strategic implications; New product development andconsumer adoption process.
Concept and Meaning of Pricing- Significance of Pricing Decision, Pricing policies and strategies, Factors affectingpricedetermination; Discounts and rebates.
Place Decision- Nature, functions, and types of distribution channels; Distribution channel intermediaries; Channel management decisions and design, Marketing channel system - Functions and flows.
Promotion:Promotionmix,Salespromotion–toolsandtechniques,SelectionofPromotional channel. Personal selling,Advertising&itseffectiveness;
MarketingCommunication–ElectronicMarketing,DigitalMarketing,GreenMarketing,Social Marketingand Event Marketing (Introduction andConcept).
Rural Marketing– Meaning, ScopeandImportance.
MarketingManagement Kotler
MarketingManagement Kotler&Armstrong
MarketingManagement Stanton
Basic Marketing E JeromeMcCarthy
MarketingManagement Ramaswamy
MarketingManagement Rajagopal
Marketingapplications Rajagopal
MarketingManagement Sarlekar
MarketingManagement R.S. Dawar
Anoverview,Definition,SystemsConceptofproduction,ProductionCycle,Classificationof operations, Types of Production Systems– Flow, Job Shop, Batch Manufacturing and Project.
ProductionManagementNatureandScopeofProductionandOperationsManagement.Typesof Industries.
Forecasting as a planning tool, Forecasting types and methods, Exponential smoothening, Measurement of errors,Monitoringand Controllingforecastingmodels
Production Planningand Control Functions. Production andmanufacturing organizations.
Methods and procedures in Production departments.Factory/plan location and plantlayout.Productionscheduling techniques.Routing Decisions,LineofBalance,Schedulingtypes& principles, masterproduction schedule.
Layout: Importance, Function, Objectives, Flow patterns, Layout types – Product, Process, Group Technology/ CellularLayout, Factors forGoodLayout,Layout Design Procedure.
Introduction to Study Methods – Work-study, Time – Study and Method-Study, Work Measurement, EvolutionofNormal/Standard Time, Job Design and Rating.
Materials Management Concept and Principles, Inventory Control and Inventory models. SelectiveInventory control,ABC,VED,FNSAnalysis.Standardization,Simplification,Variety reduction and Codification.
QualityControlandValueEngineeringTotalQualityManagement,Qualitycircleandquality control methodsISO-9000. Value EngineeringandValue analysisandcost reduction.
Introduction to Supply Chain Management, The Basics of Supply Chain Management- Introduction,DefinitionofSupplyChainManagement,EvolutionoftheConceptofSupply ChainManagement,Key DriversofSupply ChainManagement,Typology ofSupply Chains, CycleView ofSupplyChain, Problems in SCM.Logistics as part ofSCM.
Purchase and Stores Management-Principles of Purchasingand PurchaseManagement.
Stores layout andstoreslocation system.Storeshandlingequipmentsand storagemethods.Stock verification.Waste and Scrap control and disposalsurplus management.
REFERENCE BOOKS
Production Management
Modern Production Management
Operations Management
Production and Operation Management
Myers Buffa,
E.S. Buffa,
E.S. Adam, E.Sr. &
Concepts Model and Behaviour Ebert, R.
Materials Management Dutta, A.K.
JapaneseManagement Srinivasan, A.V.
Production Management Hedge
Production Management Goel andGupta
ContemporaryOperations Management Cook and Russel
Production and Operation Management Nair, TMH
SupplyChain Management B. S. Sahay
Introduction: Concept, Definition, Utility, Characteristics, Variable of Research and Its ApplicationinVarious Functionsof Management.Conceptof theory,empiricism,deductive and inductive theory
TypesofResearch,TypesofBusinessProblemsEncounteredbytheResearcher,Problemsand Precautions to the Researchers.
ResearchDesign:ConceptandImportanceinResearch-Featuresofagoodresearchdesign– ExploratoryResearchDesign–concept,typesanduses,DescriptiveResearchDesigns-concept, types anduses. Experimental Design: Causalrelationships,Types ofVariables.
Process ofResearch: StepsInvolved in ResearchProcess.Researchprocess-Conceptualization of variablesandMeasurement–Typesandmeasurementofvariables–Reliability andvalidity in measurement ofvariables-sources oferror in measurement.
Hypothesis–Concept,meaning&importance.QualitiesofagoodHypothesis,Types–Null Hypothesis&AlternativeHypothesis.Hypothesis Selecting -Logic&Importance.
TypesofData:SecondaryandPrimary-Definition,Advantagesanddisadvantages.Various Methodsof Collectionof Data- Observation,Questionnaire, PersonalInterviews,Telephonic Interview, Mail Survey,Email /Internet survey.
Preparation of Questionnaire and Schedule- Types of Questions, Sequencing of Questions, CheckQuestions,LengthofQuestionnaire,PrecautionsinPreparationofQuestionnaire and Collection ofData&editing.
Concept of Sample, Sample Size and Sampling Procedure, Various Types of Sampling Techniques-ProbabilitySample&Non-Probability Sample.Determiningsizeofthesample– Practical considerations in samplingand samplesize.
Concept of Scale –PairedComparison &Non paired comparison.
Coding,EditingandTabulationofData,VariousKindsofChartsandDiagramsUsedinData Analysis:BarandPieDiagramsandtheirSignificance.Parametrictests:TestingforMeans– One andTwoPopulations– One WayandTwoWayANOVA–TestingofProportions: One and TwoPopulations– Chi-squareTest, Non-parametrictests: Sign test andMann Whitneytest.
Introduction ofStatistical Software’s-LikeMS-Excel, SPSS,Stata, etc.
Report Preparation: Types and Layout of Research Report, Precautions in Preparing the ResearchReport.Bibliography andAnnexureintheReport:TheirSignificance,Drawing Conclusions, Suggestions and Recommendationsto theConcerned Persons.
Research Methodologyand
Quantitative Techniques C.R. Kothari
ScientificSocial Surveysand Research P.V. Young
Research Methodologyin Social Sciences B.C. Tendon
Statistical Methods S.P. Gupta
Statistics forModern Business Decisions LupineLawrence
Statistics forManagement Levin R.I
Quantitative Technique U.K. Shrivastava
FundamentalConcepts ofResearchMethodology
ResearchMethodsin SocialSciences.
Dr. V.K.Maheshwari Sharma R.D.
IntroductiontoManagerialCommunication:-Meaning, Importance,objectives, principles ofCommunication,ElementsofCommunicationProcess,Essentialsofeffective communication. Forms&Channelsof communication,7C’s of Communication.
Feedback – Need, importanceand types.Factors obe considered while selectingMedium.
CommunicationModels:Aristotle,Lasswell, Shannon-Weaver’s,Berlo’sSCMR.
CommunicationBarriers:Physical,Organizational,Socio-Psychological,Linguistic.Remedies to remove barrier.TheCross-Cultural Dimensions of BusinessCommunication.
Verbal Communication: Oral communication - meaning, principles, advantages and disadvantages ofeffectiveoral communication.
Nonverbal Communication:Kinesics, Proxemics,ParaLanguage.
Listening: process, needand types of listening.
Speeches&Presentation:StagesandPrinciplesofEffectiveSpeech.Howtomakethespeech effective.Speechofintroduction-speechofthanks-occasionalspeech-theme speech.Presentations- elementsofpresentation, designingapresentation, useof audio-visual aids.
Meetings:need,importance&planningofMeetings,draftingofnotice,agenda,minutes&resolutions of Meeting,writingmemorandum, press release, pressconference.
InterviewTechniques:Masteringtheartofconductingand staginginterviews, Interviewers preparation,candidate’spreparation,andtypesof interview-Selectioninterviews–grievance interviews - appraisal interviews– exitinterviews.
Group Discussions: Do’s and Don’ts; Conference &Seminar, Roles &responsibility of participants and Chairperson.
Business and social etiquettes. E-mail:format, language andcourtesy, common errors.
Business letters: style, layout and types of letters - Inquiries, Circulars, Quotations, Sales, Orders,AcknowledgmentsExecutions,Complaints,Claims&adjustments,Banking correspondence, Agency correspondence, Bad news and persuading letters, Job application letters, Covering Letter,InterviewLetters.
Reports:Definition&purpose,TypesofBusinessReports–FormatOrganizationreportsby individual, Report bycommittee.
REFERENCE BOOKS
Organizational Communication (McGraw Hills)
JCWoffered, A.Gerloff&RC Cumins
EffectiveSpeakingin Business Hston, Sandberg&Mills (PrenticeHall)
Business Communication, Theory Raymandlesikar And Practice
Information inEnterprises G Danta
Business Communication
Business Communication
Rai &Rai Korlahalli
Business Communication Hill&Bovee
Business Communication &Customer Madhukar Relations
Operations Research Nature and significance of operation research, Scope and phases of operations research. Basic operationsresearch models, Role of Computers in operations research.
LinearProgramming(LP)GeneralizedLinearProgrammingModels.SolutionstoLPModelsby Graphical methodsand Simplexmethods.Big M method.DualityinLPModels.
SpecialTypesofLinearProgramming.Transportationmodelsandtheirsolutions (Basic& Optimal).
Assignment models andsolutions(and its special cases).
Special Operation Research TechniquesDecisionTheoryand Decision tree.
Theoryofgames, Replacement Theory
Queuingproblems and models.
Job SequencingModelsand solutions
NetworkschedulingbyPERT &CPM (Introduction and application)
Network analysis
Time estimation
Probabilistic estimation
InventoryControl Model
Deterministic &probabilisticModels
REFERENCE BOOKS
Operations Research
Quantitative Technique
Introduction to Management Science
Taha UKShrivastava.
William D Stevenson (McGraw-Hill)
Operations Research Natrajan(Pearson)
Operations Management Russel (Pearson)
Quantitative Approachesto Management Levin, Kirpatrick&Rubin
Principles of Operation Research Wagner
Quantitative Techniques GKKothari
Operations Research KantiSwaroop
Quantitative AnalysisforBusiness Division Bierman&Others
Fundamental ofOperations Research Ack off&Saisini
Decision makingthroughOperations Research Thieranf&Gross
Quantitative Techniquesin Management VohraND
Operations Research Kalavathy
Concept,Functions,Channelsofretailing,Retailformatsandtypes,Modernretailformats,E- tailing,Importanceofretailing,RetailMarketingMix,RetailCommunicationMix,Challenges in retailing.
Changing trends in retailing, Socio economic and technological Influences on retail management, RetailIndustryinIndia,Governmentinitiatives towards retailing.
Retailconsumerbehavior,FactorsinfluencingtheRetailconsumer,Customerdecisionmaking process, Types of decision making, Market research for understanding retail consumer, Customer service andretention.
MarketSegmentationanditsbenefits,Kindsofmarkets,DefinitionofRetailstrategy,Strategy for effectivemarket segmentation,Strategiesforpenetrationofnewmarkets,Growthstrategies, Retail value chain.
Importance of Retail locations, Types of retail locations, Factors determining the location decision, Steps involved in choosingaretail locations, Measurement of success of location.
MeaningofMerchandising,FactorsinfluencingMerchandising,FunctionsofMerchandising Manager, Merchandise planning, Merchandisebuying,Analyzing- Merchandise performance, Visual Merchandising.
Store administration, Premises management,InventoryManagement, StoreManagement, ReceiptManagement.
Retail Pricing, Factors influencingretailprices, Pricingstrategies, Controllingcosts.
Definition of Space Management, Store layout and Design, POP Displays, Logistics Management, Relationship MarketingStrategies,CreditManagement, Crisis Management.
CustomerRelationshipManagement:Concept,history,purpose,phases,process,benefitsand disadvantages.
subjectandmarksbegivenonthebasisofstudentsperformance.(Casesor Seminars can begiven on individual basisor ongroupbasis. )
REFERENCE BOOKS
RetailingManagement Levy(McGraw-Hill)
RetailingManagement: Text and Cases Pradhanand Swapna (McGraw-Hill)
Retail Management A Strategic Approach Berman and Evans
Retail MarketingManagement Gilbert
=======
IntroductiontoHumanResourceManagement–Definition–Objectivesandfunctions–Role andstructureofHumanResourceFunctioninorganizations,Presentday ChallengesofHRM, StrategicHRM,Global HRM,Role ofHR Manager.
ObjectivesandfunctionsofPersonnelmanagement.CharacteristicsandqualitiesofPersonnel Manager.Differencebetween Personnel Management, HRM and HRD.
Human ResourcePolicies: importance, essentialsand formulation. HR procedures&practices.
Human ResourcesPlanning– Concept, Need, Objectives, Importance, Process and limiting factors.
ManpowerEstimation-Job analysis, Job Description, Job Specification.
The systematic approach to Recruitment &Selection: Recruitment &Selection Policy, Recruitment &Selection Procedures, Recruitment&Selection Methods andEvaluation process.
TrainingandDevelopment–Objectives,Needs,Process,challengesandMethods.Evaluationof TrainingPrograms.Introduction toCareerand Succession Planning.
PerformanceAppraisal:Definition,Purposeofappraisal,ProceduresandTechniquesincluding 360 degreePerformanceAppraisal, Job Evaluation.
Compensation Administration: Nature and Objectives of compensation, components of pay structure, WagePolicyinIndia– Minimum Wage,Fair WageandLiving Wage.Health&safety
IncentiveSchemes: Meaningand Definition, Prerequisites, Typesand Scope. FringeBenefits.
Promotion,TransferandSeparation:Promotion–purpose,principlesandtypes;Transfer– reason, principlesand types; Separation – lay-off, resignation, dismissal, retrenchment, VoluntaryRetirement Scheme.
DisciplineandGrievanceProcedures:Definition,DisciplinaryProcedure,GrievanceHandling Procedure,ConflictManagement.IndustrialRelations:Nature,importance andapproachesof Industrial Relations
Concepts of JIT,TQM,Kaizen, QualityCircles.
REFERENCE BOOKS
Personnel Management CBMamoria
Personnel Management RSDavar
Economics ofLabourandIR TN Bhagoliwal
Management ofHumanResources Prasad & Banerjee
Cases inHuman Resources Management MN Rudrabasavaraj
Personnel Management EBFlippo
Human Relation Work K. Davis
Personnel Management &Human Resources V. Ratham, CSVenkata,V.K. Shrivastava
Human ResourceDevelopment &Mgt. Ghosh , Biswanath
A Handbook ofHumanResourcePractice London, KoganPage,8th Edn.,2001.
Personnel/Human ResourceManagement New Delhi, PrenticeHall, 3rdEdn. 1988.
Michael Armstrong
David S. Decenzoand Stephen Robbins
Human ResourceManagement RobertL. Mathis andJohn H. Jackson 9th Edn. South Western CollegePublishing, 1995.
Concept of Finance, scope and objectives of finance, Profit maximization vs. Wealth maximization, Indian Financial system.FinancialManagementfunction and Decision ofFinance Manager in Modern Age.Financial Planning &forecasting.
AccountingStandards.IntroductiontoInternationalAccountingStandards.RoleofAccounting Standard board.
FundFlow:Concept,Preparationofscheduleofchangesinworkingcapitalandthefundflow statement, Managerial uses andlimitation of fund flow statement.
Cash Flow Concept, Preparation ofcash flow statement, managerial uses ofcash flow statement.
Concepts of Working Capital, Determinants of Working, Capital Operating and Cash Conversion Cycle, Permanent and Variable Working Capital. Symptoms ofpoor Working Capital management, WorkingCapital Management Strategies.
Longtermfinancingsourcesandinstruments–SharesandDebentures–Convertiblesecurities &TermLoans–Foreignequityanddebtsecurities.Valuationofshares,valuationofgoodwill, methods of valuation ofgoodwill.
Dividendpolicies-Factorsaffectingdividenddecision-Dividendtheories-Graham,Gordon, Walter andMMTheories- Ploughbackofearningsfor expansion,diversificationand modernization.
Investment Accounting:Concept &methods.
Cost of capital:Equity,Debt, Retained earnings-Weighted Average Costof Capital.
Capitalstructuretheories–MM,TradingonEquity,Netincome,Netoperatingincome,Agency, Trade- off and PeckingOrderTheories.
Leverage Analysis-Types andsignificance.
CapitalBudgeting:Nature,Features,SignificanceandMethodsofAppraisal:Paybackperiod, ARR, NPV andIRR.Capital Rationing.
Concept of Risk and Return, Techniques of decision making under risk and uncertainty. Decision treesforsequential investment decisions.
REFERENCE BOOKS
Financial Management Theoryand Practice Brigham
Fundamentals ofFinancial Management Horne, WachowiezJr.
Financial Managementand Policy Van-Horne
Financial Management S.C. Kuchhal
Financial Management I.M. Pandey
Financial Decision Management P. Chandra
Financial Management Khan and Jain
Financial Management S.N. Maheshwari
Corporation Finance P.V. Kulkarni
MarketingManagement Michael.R.Czinkota
Concept,meaning,definition,evolution,nature,scope,importanceandtoolsofmarketing.Role ofMarketingin businessorganization.
Consumer BuyingBehavior: Concept, meaning, importance, determinants,process.
MarketingEnvironment:External&Internalfactor.
Marketing Research: Meaning, Objectives, Process. Measuring MarketDemand - Demand Forecasting.Marketing Information System
Concept of MarketingSegmentation: Selection ofTargetMarketand Positioning.
MarketingStrategies-Marketingstrategies ofLeaders, Challengers,Followers and Nichers.
Concept of MarketingMix, Four Ps of Marketing.
Product:Conceptofaproduct;Classificationofproducts;FourPsofProduct,Majorproduct decisions.
Productlineandproductmix;Branding;Packagingandlabeling;Productlifecycle–strategic implications; New product development andconsumer adoption process.
Concept and Meaning of Pricing- Significance of Pricing Decision, Pricing policies and strategies, Factors affectingpricedetermination; Discounts and rebates.
Place Decision- Nature, functions, and types of distribution channels; Distribution channel intermediaries; Channel management decisions and design, Marketing channel system - Functions and flows.
Promotion:Promotionmix,Salespromotion–toolsandtechniques,SelectionofPromotional channel. Personal selling,Advertising&itseffectiveness;
MarketingCommunication–ElectronicMarketing,DigitalMarketing,GreenMarketing,Social Marketingand Event Marketing (Introduction andConcept).
Rural Marketing– Meaning, ScopeandImportance.
MarketingManagement Kotler
MarketingManagement Kotler&Armstrong
MarketingManagement Stanton
Basic Marketing E JeromeMcCarthy
MarketingManagement Ramaswamy
MarketingManagement Rajagopal
Marketingapplications Rajagopal
MarketingManagement Sarlekar
MarketingManagement R.S. Dawar
Anoverview,Definition,SystemsConceptofproduction,ProductionCycle,Classificationof operations, Types of Production Systems– Flow, Job Shop, Batch Manufacturing and Project.
ProductionManagementNatureandScopeofProductionandOperationsManagement.Typesof Industries.
Forecasting as a planning tool, Forecasting types and methods, Exponential smoothening, Measurement of errors,Monitoringand Controllingforecastingmodels
Production Planningand Control Functions. Production andmanufacturing organizations.
Methods and procedures in Production departments.Factory/plan location and plantlayout.Productionscheduling techniques.Routing Decisions,LineofBalance,Schedulingtypes& principles, masterproduction schedule.
Layout: Importance, Function, Objectives, Flow patterns, Layout types – Product, Process, Group Technology/ CellularLayout, Factors forGoodLayout,Layout Design Procedure.
Introduction to Study Methods – Work-study, Time – Study and Method-Study, Work Measurement, EvolutionofNormal/Standard Time, Job Design and Rating.
Materials Management Concept and Principles, Inventory Control and Inventory models. SelectiveInventory control,ABC,VED,FNSAnalysis.Standardization,Simplification,Variety reduction and Codification.
QualityControlandValueEngineeringTotalQualityManagement,Qualitycircleandquality control methodsISO-9000. Value EngineeringandValue analysisandcost reduction.
Introduction to Supply Chain Management, The Basics of Supply Chain Management- Introduction,DefinitionofSupplyChainManagement,EvolutionoftheConceptofSupply ChainManagement,Key DriversofSupply ChainManagement,Typology ofSupply Chains, CycleView ofSupplyChain, Problems in SCM.Logistics as part ofSCM.
Purchase and Stores Management-Principles of Purchasingand PurchaseManagement.
Stores layout andstoreslocation system.Storeshandlingequipmentsand storagemethods.Stock verification.Waste and Scrap control and disposalsurplus management.
REFERENCE BOOKS
Production Management
Modern Production Management
Operations Management
Production and Operation Management
Myers Buffa,
E.S. Buffa,
E.S. Adam, E.Sr. &
Concepts Model and Behaviour Ebert, R.
Materials Management Dutta, A.K.
JapaneseManagement Srinivasan, A.V.
Production Management Hedge
Production Management Goel andGupta
ContemporaryOperations Management Cook and Russel
Production and Operation Management Nair, TMH
SupplyChain Management B. S. Sahay
Introduction: Concept, Definition, Utility, Characteristics, Variable of Research and Its ApplicationinVarious Functionsof Management.Conceptof theory,empiricism,deductive and inductive theory
TypesofResearch,TypesofBusinessProblemsEncounteredbytheResearcher,Problemsand Precautions to the Researchers.
ResearchDesign:ConceptandImportanceinResearch-Featuresofagoodresearchdesign– ExploratoryResearchDesign–concept,typesanduses,DescriptiveResearchDesigns-concept, types anduses. Experimental Design: Causalrelationships,Types ofVariables.
Process ofResearch: StepsInvolved in ResearchProcess.Researchprocess-Conceptualization of variablesandMeasurement–Typesandmeasurementofvariables–Reliability andvalidity in measurement ofvariables-sources oferror in measurement.
Hypothesis–Concept,meaning&importance.QualitiesofagoodHypothesis,Types–Null Hypothesis&AlternativeHypothesis.Hypothesis Selecting -Logic&Importance.
TypesofData:SecondaryandPrimary-Definition,Advantagesanddisadvantages.Various Methodsof Collectionof Data- Observation,Questionnaire, PersonalInterviews,Telephonic Interview, Mail Survey,Email /Internet survey.
Preparation of Questionnaire and Schedule- Types of Questions, Sequencing of Questions, CheckQuestions,LengthofQuestionnaire,PrecautionsinPreparationofQuestionnaire and Collection ofData&editing.
Concept of Sample, Sample Size and Sampling Procedure, Various Types of Sampling Techniques-ProbabilitySample&Non-Probability Sample.Determiningsizeofthesample– Practical considerations in samplingand samplesize.
Concept of Scale –PairedComparison &Non paired comparison.
Coding,EditingandTabulationofData,VariousKindsofChartsandDiagramsUsedinData Analysis:BarandPieDiagramsandtheirSignificance.Parametrictests:TestingforMeans– One andTwoPopulations– One WayandTwoWayANOVA–TestingofProportions: One and TwoPopulations– Chi-squareTest, Non-parametrictests: Sign test andMann Whitneytest.
Introduction ofStatistical Software’s-LikeMS-Excel, SPSS,Stata, etc.
Report Preparation: Types and Layout of Research Report, Precautions in Preparing the ResearchReport.Bibliography andAnnexureintheReport:TheirSignificance,Drawing Conclusions, Suggestions and Recommendationsto theConcerned Persons.
Research Methodologyand
Quantitative Techniques C.R. Kothari
ScientificSocial Surveysand Research P.V. Young
Research Methodologyin Social Sciences B.C. Tendon
Statistical Methods S.P. Gupta
Statistics forModern Business Decisions LupineLawrence
Statistics forManagement Levin R.I
Quantitative Technique U.K. Shrivastava
FundamentalConcepts ofResearchMethodology
ResearchMethodsin SocialSciences.
Dr. V.K.Maheshwari Sharma R.D.
IntroductiontoManagerialCommunication:-Meaning, Importance,objectives, principles ofCommunication,ElementsofCommunicationProcess,Essentialsofeffective communication. Forms&Channelsof communication,7C’s of Communication.
Feedback – Need, importanceand types.Factors obe considered while selectingMedium.
CommunicationModels:Aristotle,Lasswell, Shannon-Weaver’s,Berlo’sSCMR.
CommunicationBarriers:Physical,Organizational,Socio-Psychological,Linguistic.Remedies to remove barrier.TheCross-Cultural Dimensions of BusinessCommunication.
Verbal Communication: Oral communication - meaning, principles, advantages and disadvantages ofeffectiveoral communication.
Nonverbal Communication:Kinesics, Proxemics,ParaLanguage.
Listening: process, needand types of listening.
Speeches&Presentation:StagesandPrinciplesofEffectiveSpeech.Howtomakethespeech effective.Speechofintroduction-speechofthanks-occasionalspeech-theme speech.Presentations- elementsofpresentation, designingapresentation, useof audio-visual aids.
Meetings:need,importance&planningofMeetings,draftingofnotice,agenda,minutes&resolutions of Meeting,writingmemorandum, press release, pressconference.
InterviewTechniques:Masteringtheartofconductingand staginginterviews, Interviewers preparation,candidate’spreparation,andtypesof interview-Selectioninterviews–grievance interviews - appraisal interviews– exitinterviews.
Group Discussions: Do’s and Don’ts; Conference &Seminar, Roles &responsibility of participants and Chairperson.
Business and social etiquettes. E-mail:format, language andcourtesy, common errors.
Business letters: style, layout and types of letters - Inquiries, Circulars, Quotations, Sales, Orders,AcknowledgmentsExecutions,Complaints,Claims&adjustments,Banking correspondence, Agency correspondence, Bad news and persuading letters, Job application letters, Covering Letter,InterviewLetters.
Reports:Definition&purpose,TypesofBusinessReports–FormatOrganizationreportsby individual, Report bycommittee.
REFERENCE BOOKS
Organizational Communication (McGraw Hills)
JCWoffered, A.Gerloff&RC Cumins
EffectiveSpeakingin Business Hston, Sandberg&Mills (PrenticeHall)
Business Communication, Theory Raymandlesikar And Practice
Information inEnterprises G Danta
Business Communication
Business Communication
Rai &Rai Korlahalli
Business Communication Hill&Bovee
Business Communication &Customer Madhukar Relations
Operations Research Nature and significance of operation research, Scope and phases of operations research. Basic operationsresearch models, Role of Computers in operations research.
LinearProgramming(LP)GeneralizedLinearProgrammingModels.SolutionstoLPModelsby Graphical methodsand Simplexmethods.Big M method.DualityinLPModels.
SpecialTypesofLinearProgramming.Transportationmodelsandtheirsolutions (Basic& Optimal).
Assignment models andsolutions(and its special cases).
Special Operation Research TechniquesDecisionTheoryand Decision tree.
Theoryofgames, Replacement Theory
Queuingproblems and models.
Job SequencingModelsand solutions
NetworkschedulingbyPERT &CPM (Introduction and application)
Network analysis
Time estimation
Probabilistic estimation
InventoryControl Model
Deterministic &probabilisticModels
REFERENCE BOOKS
Operations Research
Quantitative Technique
Introduction to Management Science
Taha UKShrivastava.
William D Stevenson (McGraw-Hill)
Operations Research Natrajan(Pearson)
Operations Management Russel (Pearson)
Quantitative Approachesto Management Levin, Kirpatrick&Rubin
Principles of Operation Research Wagner
Quantitative Techniques GKKothari
Operations Research KantiSwaroop
Quantitative AnalysisforBusiness Division Bierman&Others
Fundamental ofOperations Research Ack off&Saisini
Decision makingthroughOperations Research Thieranf&Gross
Quantitative Techniquesin Management VohraND
Operations Research Kalavathy
Concept,Functions,Channelsofretailing,Retailformatsandtypes,Modernretailformats,E- tailing,Importanceofretailing,RetailMarketingMix,RetailCommunicationMix,Challenges in retailing.
Changing trends in retailing, Socio economic and technological Influences on retail management, RetailIndustryinIndia,Governmentinitiatives towards retailing.
Retailconsumerbehavior,FactorsinfluencingtheRetailconsumer,Customerdecisionmaking process, Types of decision making, Market research for understanding retail consumer, Customer service andretention.
MarketSegmentationanditsbenefits,Kindsofmarkets,DefinitionofRetailstrategy,Strategy for effectivemarket segmentation,Strategiesforpenetrationofnewmarkets,Growthstrategies, Retail value chain.
Importance of Retail locations, Types of retail locations, Factors determining the location decision, Steps involved in choosingaretail locations, Measurement of success of location.
MeaningofMerchandising,FactorsinfluencingMerchandising,FunctionsofMerchandising Manager, Merchandise planning, Merchandisebuying,Analyzing- Merchandise performance, Visual Merchandising.
Store administration, Premises management,InventoryManagement, StoreManagement, ReceiptManagement.
Retail Pricing, Factors influencingretailprices, Pricingstrategies, Controllingcosts.
Definition of Space Management, Store layout and Design, POP Displays, Logistics Management, Relationship MarketingStrategies,CreditManagement, Crisis Management.
CustomerRelationshipManagement:Concept,history,purpose,phases,process,benefitsand disadvantages.
subjectandmarksbegivenonthebasisofstudentsperformance.(Casesor Seminars can begiven on individual basisor ongroupbasis. )
REFERENCE BOOKS
RetailingManagement Levy(McGraw-Hill)
RetailingManagement: Text and Cases Pradhanand Swapna (McGraw-Hill)
Retail Management A Strategic Approach Berman and Evans
Retail MarketingManagement Gilbert
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