An introduction to Database System – Bipin Desai, Galgotia Publications
Database System: concept, Design & Application by S.K.Singh (Pearson Education)
Database management system by leon &leon (Vikas publishing House).
Database Modeling and Design: Logical Design by Toby J. Teorey, Sam S. Lightstone, and Tom Nadeau, “”, 4thEdition, 2005, Elsevier India Publications,
New Delhi
Fundamentals of Database Management System – Gillenson, Wiley India
MBFA–203 HUMAN RESOURCE MANAGEMENT
UNIT I
Introduction to Human Resource Management–Definition–Objectives and functions–Role and structure of Human Resource Function in organizations, Present day Challenges of HRM, Strategic HRM, Global HRM, Role of HR Manager. Objectives and functions of Personnel management. Characteristics and qualities of Personnel Manager. Difference between Personnel Management, HRM and HRD.
UNIT II
Human Resource Policies: importance, essentials and formulation. HR procedures & practices. Human Resources Planning– Concept, Need, Objectives, Importance, Process and limiting factors. Manpower Estimation-Job analysis, Job Description, Job Specification.
UNIT III
The systematic approach to Recruitment & Selection: Recruitment & Selection Policy, Recruitment &Selection Procedures, Recruitment & Selection Methods and Evaluation process.
TrainingandDevelopment–Objectives, Needs, Process, challengesand Methods. Evaluation of Training Programs. Introduction to Career and Succession Planning.
UNIT IV
Performance Appraisal: Definition, Purpose of appraisal, Procedures and Techniques including 360 degree Performance Appraisal, Job Evaluation.
Compensation Administration: Nature and Objectives of compensation, components of pay structure, Wage Policy in India– Minimum Wage, Fair Wage and Living Wage. Health & safety.
Incentive Schemes: Meaning and Definition, Prerequisites, Types and Scope. Fringe Benefits.
UNITV
Promotion, Transfer and Separation: Promotion–purpose, principles and Types; Transfer–reason, Principles and types; Separation – lay-off, resignation, dismissal, retrenchment, Voluntary Retirement Scheme.
Discipline and Grievance Procedures: Definition, Disciplinary Procedure, Grievance Handling Procedure and Conflict Management. Industrial Relations Nature, importance and approaches of Industrial Relation
Concepts of JIT, TQM, Kaizen, Quality Circles.
REFERENCE BOOKS
Personnel Management CBMamoria
Personnel Management RSDavar
Economics ofLabourandIR TN Bhagoliwal
Management ofHumanResources Prasad & Banerjee
Cases inHuman Resources Management MN Rudrabasavaraj
Personnel Management EBFlippo
Human Relation Work K. Davis
Personnel Management &Human Resources V. Ratham, CSVenkata,V.K. Shrivastava
Human ResourceDevelopment &Mgt. Ghosh , Biswanath
Rajiv Gandhi ProudyogikiVishwavidyalaya,Bhopal (M.P.)
MBFA-204 ORGANISATIONAL BEHAVIOUR
Unit I
Focus and Purpose:
Definition, need and importance of organizational behavior– Nature and scope– Framework–Organizational behavior models, Organization and the environmental factors.
Organizational Theory, Organizational behavior modification. Misbehavior–Types
Unit II
Individual Behavior
Personality– Types–Factors influencing personality– Theories.
Learning– Types of learners– The learning process–Learning theories. .
Attitudes – Characteristics– Components– Formation – Measurement-Values.
Perceptions – Importance – Factors influencing perception – Interpersonal perception- Impression Management. Emotions and Moods in workplace
Unit III
Group Behavior
Organizationstructure–Formation–Groupsinorganizations–Influence–Groupdynamics– Interpersonal Communication
Team building-Interpersonal relations– Group decision making techniques.
Meaning of conflict and its types, Conflict Redressal process.
Unit IV
Leadership and Power
Leadership – Meaning, importance, traits, styles and Theories. Leaders Vs Managers.
Sources of power – Power centers – Power and Politics.
Motivationatwork–importance,need,typesanditseffectsonworkbehavior.Motivation Theories : Maslow’s, Herzberg, etc.
Unit V
Dynamics of Organizational Behavior
Organizational culture and climate– Factors affecting organizational climate–Importance.
Organizational change –Importance– Stability Vs Change–Proactive Vs Reaction change–the Change process–Resistance to change– Managing change.
Stress–Work Stressors–Prevention and Management of stress–Balancing work and Life. Organizational Development – Characteristics & objectives.
Organizational effectiveness. Benchmarking-TQM and Six Sigma (Overview)
REFERENCE BOOKS
Human Behavior at work Keith Devis
Organizational Behavior;Concepts, Skills and Practices Kinicki Kreitner Dimension of Organizational Behavior T. Herbert
Organization &Management R. D. Agrawal
Organizational Behaviorand Performance Aszilagyl&Walace Organizational Behavior K. Aswathapa
Organizational Behavior Jit Chandan Organizational Behavior V. Ghosh Organizational Behavior GregoryMorehead Organizational Behavior FredLuthans Organizational Behavior RosyJoshi Organizational Behavior Stephen Robbins
MBFA - 205 INVESTMENT MANAGEMENT
UNIT I
Investment – Features of Investment – Principles of Investment – Kinds of Investment – Stages in Investment – Investment Vs Speculation – Sources of Investment information.
UNIT II
Investment Risk – Systematic Risk – Unsystematic Risk – Business Risk – Measurement of Risk – Corporate Securities - New Issue Market – Conventional Stock Exchanges – New Stock Exchanges - Listing of Securities.
UNIT III
Security market indicators – Securities and Exchange Board of India – Objectives – Functions – SEBI Guidelines
UNIT IV
Fundamental Analysis – Economic Analysis – Industry Analysis – Company Analysis – Technical Analysis – Types of Charts – Indicators – Evaluation.
UNIT V
Portfolio Analysis – Portfolio Constructions & Management – Portfolio evaluation & Portfolio – Mutal Funds – Types - Merits and Demerits.
REFERENCE BOOKS
Security Analysis & Portfo;io Management Jordan & Fisher PH1
Modem Investment Theory Robert A Haugen, PH1
Investment & Securities Markets in India VA Avadhani,Himalayas Investments .
MBFA –206 RETAIL MANAGEMENT
UNIT I
Concept,Functions,Channelsofretailing,Retailformatsandtypes,Modernretailformats,Etaili ng, Importanceofretailing,RetailMarketingMix,RetailCommunicationMix,Challenges in retailing.
Changing trends in retailing, Socio economic and technological Influences on retail management, RetailIndustryinIndia,Governmentinitiatives towards retailing.
UNIT II
Retailconsumerbehavior,FactorsinfluencingtheRetailconsumer,Customerdecisionmaking process, Types of decision making, Market research for understanding retail consumer, Customer service andretention.
MarketSegmentationanditsbenefits,Kindsofmarkets,DefinitionofRetailstrategy,Strategy for effectivemarket segmentation,Strategiesforpenetrationofnewmarkets, Growth strategies, Retail value chain.
UNIT III
Importance of Retail locations, Types of retail locations, Factors determining the location decision, Steps involved in choosingaretail locations, Measurement of success of location.
MeaningofMerchandising,FactorsinfluencingMerchandising,FunctionsofMerchandising Manager,Merchandise planning, Merchandisebuying,Analyzing- Merchandise performance, Visual Merchandising.
UNIT IV
Store administration, Premises management,InventoryManagement, Store Management, Receipt Management.
Retail Pricing, Factors influencingretailprices, Pricingstrategies, Controllingcosts.
UNIT V
Definition of Space Management, Store layout and Design, POP Displays, Logistics Management, Relationship MarketingStrategies,CreditManagement, Crisis Management.
CustomerRelationshipManagement:Concept,history,purpose,phases,process,benefitsand disadvantages.
REFERENCE BOOKS
RetailingManagement Levy(McGraw-Hill)
RetailingManagement: Text and Cases Pradhanand Swapna (McGraw-Hill) Retail Management A Strategic Approach Berman and Evans
Retail MarketingManagement Gilbert
Rajiv Gandhi ProudyogikiVishwavidyalaya, Bhopal (M.P.)
MBFA–207 SERVICE MARKETING
UNIT I
Services: service sector and economics growth service concept cherecterstics and classification of service challenge in service marketing
Designing A Service Strategy: service management process internal external and interactive marketing stretegies
UNIT II
Marketing Mix In Services Marketing: Product, Price, Place, Promotion, People, Physical Evidences And Process Decisions.
Strategic Issues In Service Marketing: Segmentation Differentiation and Positioning of Services .
UNIT III
Managing Service quality and Productivity:Concept,Dimensions and process,service quality models Application and Limitations, Productivity in Services.
Creating and Delivering Services: Planing design development and delivery of services Product support services.
UNIT IV
Relationship Marketing: Concept processes and importance.
Application of Service Marketing: Marketing of Financial, Hospitality, Health Educational and Professional Services,Marketing for Non- Profit Organizations and NGOs.
REFERENCE BOOKS
Christopher H.Lovelock, "Services Marketing",New Delhi Prentice Hall Of India 3rd Edn.,1996.
Ravi Shankar , "Services Marketing",New Delhi, Global Press,2nd Edn.,1998.
V.A.Zeithamal and M.J.Bitner, "Services Marketing: Integrating Customer Across the Firm",McGraw Hill,2002.
Services Marketing,Helen woodraffe, Macmillan India Ltd., New Delhi.
Rajiv Gandhi ProudyogikiVishwavidyalaya, Bhopal (M.P.)
MBFA–208 CORPORATE FINANCE
UNIT I
Financial Management: meaning, objectives and scope; types of financial decisions, Risk return framework for financial decision making; role of financial manager in a firm. Time value of money, Capital Budgeting Decisions: nature, importance and types of investment decision; difficulties in determining cash flows; techniques of evaluating Capital budgeting decisions, risk analysis in capital budgeting.
UNIT II
Cost of Capital: concept and importance; computations of cost of various sources of finance; weighted average cost of capital. Capital Structure Decisions: optimum capital structure; theories of capital structure; factors determining capital structure.
UNIT III
Working Capital Management: Concept and types of working capital; determinants of working capital, estimation of working capital requirement; working capital policy. Management of cash, accounts receivables and inventories.
UNIT IV
Dividend Policy: Dividend and its forms, theories of dividend policy and their impact on the value of a firm; types of dividend policy, determinants of dividend policy. An overview of corporate restructuring..
REFERENCE BOOKS:
Van Horne, James C., Financial Management and Policy, Prentice Hall of India.
Pandey I. M., Financial Management, Vikas Publishing.
Khan, M.Y. & Jain, P.K., Financial Management, Tata McGraw-Hill.
Chandra, Prasanna, Financial Management, Tata McGraw-Hill.
Damodaran, A., Corporate Finance: Theory and Practice, John Wiley & Sons.
Hampton, John. Financial Decision Making, Englewood Cliffs, Prentice Hall Inc.