<<<<<<< HEAD rgpv syllabus MBA Grading System 2nd Semester Microsoft Word - Sem II Course Redesign

Semester II

MPM109 Marketing and Brand Management Credits: 4 (4-0-0)

Course Objective:

The objective of the course is to develop the student’s conceptual understanding and substantial knowledge in the area of marketing management. It aims to improve student’s knowledge and understanding of marketing theories and concepts and their applications to improved decision making in the field of marketing management.

Unit I: Introduction to Marketing

Reading: Chapter-1. Fundamentals of Marketing Management

Topic: Scope of marketing, core marketing concepts, new marketing realities, marketing concept and philosophies, holistic marketing concept.

Unit-II: Developing Marketing Strategies and Plans

Topics: Corporate and business unit planning and management, developing the marketing offering, develop the marketing plan and modify the marketing plan

Unit III: Analyzing Consumer and Market Selection

Topics: Consumer characteristics, consumer psychology, buying decision process

Unit IV: Segmentation, Target Market and Positioning Decision

Topics: Bases for segmentation, Identifying target customers, developing brand positioning, 4 sessionchoosing a competitive frame of reference

Unit V: Designing and Managing Integrated Marketing Communications and Promotion Topic: Role of marketing communication, communication process, communication mix, developing effective communications,design the communication, select the communication

Unit VI: Setting Product Strategy

Topic: Product differentiation, design, Product portfolios design and product lines, Introduction

of packaging and labelling, product life cycle, product diffusion process, new product development process

Unit VII: Pricing Strategy

Topic: Concept of pricing, consumer psychology about pricing, defining the pricing objective, setting the pricing method, selection the final price, product mix pricing, initiating respond to price changes

Unit VIII Designing and Managing Distribution Channels

Topic: Role and functions of distribution channel, types of channel levels, Channel management decisions

Unit IX: Managing Personal Communications

Topic: concept of personal selling, personal selling as a process, designing the sales force, objectives, strategy, structure, size, compensation, recruiting, training and supervising, managing motivating, evaluating sales force

Unit X: Managing Integrated Marketing Campaign in the Digital Age

Topic: Advertising, online communication, social media, word of mouth (WoM), mobile communication, events, creating experiences, publicity, public relation

MPM110 Purchasing and Inventory Management Credits 2 (2-0-0)

The objective of this course is to expose students to the efficient flow of material within the organization from procurement to handling and storage within material requirement planning environment in a pharmaceutical context.

Course Outcomes;

To understand and critically appraise purchasing organization functions and responsibilities
To understand the MRP systems and familiarize them with state-of-the-art ERP systems
To understand the coding, warehousing and handling of materials within a pharmaceutical industry environment
To appraise critically the role of warehousing operations and decision issues in warehousing of materials

Unit 1- Materials Management

Introduction, objectives, functions and organization of materials management function, Codification, Systems of Codification, advantage /disadvantage, Classification by Value Analysis and codification

Unit 2- Purchasing

Introduction, objective, Purchasing planning, Methods of Purchasing, Organization of Purchase Management, Vendor evaluation and performance rating. Evaluation of purchasing performance, JIT purchasing, Negotiating Skills

Unit 3- Inventory Management

Nature and importance of Inventory Management, Inventory Ordering Policies,, EOQ Models, Reorder Point Ordering, How Much to Order- Fixed Order Interval Model, Single Period Model

Unit 4- Material Storage Systems

Introduction, Objectives, Concept of Material Storage Systems, Unit Load Storage, Storage Principles, Storage design and benefits, Storage Methods

Unit 5- Warehousing

Introduction, objectives, Concept and need for warehousing, functions of warehousing, Warehousing Cost and Warehousing Strategies, Significance of Warehousing in Logistics, Warehousing Management Systems

Text Readings-

Gopal Krishnan, Purchasing and Materials Management, TMH,

Bill Scott, Manufacturing Planning Systems, London, Mcgraw Hill Publications William J Steveson, Operations Management, 12e, Mcgraw Hill Publications

A.K. Chitale and R.C. Gupta, Materials Management: A supply Chain Perspective

MPM111 Managerial Economics Credits: 4 (4-0-0)

Objective: The objectives of this course are to:

Understand the relative importance of Managerial Economics
Know how the application of the principles of managerial economics can aid in achievement of business objectives
Understand the modern managerial decision rules and optimization techniques.
Be equipped with the tools necessary in analysis of consumer behavior as well as in forecasting product demand
Understand and be able to apply latest pricing strategies
Understand and analyze the macro environment affecting the business decision making.

Unit1:BasicConceptsandprinciples

Definition, Nature and Scope of Economics-Micro Economics andMacroEconomics,ManagerialEconomicsanditsrelevanceinbusinessdecisions.F undamentalPrinciplesofManagerialEconomics - Incremental Principle, Marginal Principle, OpportunityCost Principle, Discounting Principle, Concept of Time Perspective,Equip- MarginalPrinciple,UtilityAnalysis,CardinalUtilityandOrdinalUtility.

Unit2:DemandandSupplyAnalysis

Theory of Demand, Types of Demand. Determinants of demand,DemandFunction,DemandSchedule,Demandcurve,LawofDemand, Exceptions to the law of Demand, Shifts in demand curve,Elasticity of Demand and its measurement. Price Elasticity, IncomeElasticity, Arc Elasticity. Cross Elasticity and Advertising Elasticity.UsesofElasticityofDemand formanagerialdecision making, Demand forecasting: Meaning,

significance and methods.

SupplyAnalysis;LawofSupply,SupplyElasticity;Analysisanditsusesformanageriald ecisionmaking. PriceofaProductunder demand and supplyforces

Unit3:ProductionandCost Analysis:

Productionconcepts&analysis:Productionfunction,Typesofproductionfunction,La wsofproduction:Lawofdiminishingreturns,Lawofreturnstoscale.

Costconceptandanalysis:Cost,Typesofcosts,Costoutputrelationship in the short- run. Cost output relationship in the Long-run.

EstimationofRevenue:AverageRevenue,Marginal Revenue

Unit4: Marketstructures: (5-6 lectures of 1 hr each)

PerfectandImperfectMarketStructures,PerfectCompetition,features,determinationo fpriceunderperfectcompetition.Monopoly: Feature, pricing under monopoly, Price Discrimination.Monopolistic:Features,pricingundermonopolisticcompetition,prod uct differentiation. Oligopoly: Features, kinked demand curve,cartels, priceleadership.

Unit5: MacroEconomics: (2-4 lectures of 1 hr each)

NationalIncome;Conceptsandvariousmethodsofitsmeasurement,Circularflowsin2s ector,3sector,4sectoreconomies,Inflation,typesandcauses,BusinessCycle&itsphase s.

Text&References:

ManagerialEconomics,Geetika,McGraw-HillEducation 2ndEd.

ManagerialEconomics:ConceptsandApplications(SIE),Thomas&Maurice,McG raw-Hill Education,9thEd

ManagerialEconomics,AnalysisofManagerialdecisionMaking. H.LAbuja,S.Chand,8thEd

ManagerialEconomics,D.N.Dwivedi,VikasPublication,7thEd

ManagerialEconomics–TheoryandApplications,Dr.D.M.Mithani, HimalayaPublications,7thEd.

ManagerialEconomicsbyDuncan,W.R.and Crook, J.N.

AdvancedEconomicsTheorybyAhuja, H.L

ManagerialEconomicsbyVarshney,R.L.andMaheshwari,

MPM112 Financial Management Credits 4 (4-0-0) (Overall Efficiencies, Improvement, Planning and Capex)

Objective: The focus of this course is on the understanding of techniques and concepts and in showing their application to financial decision marketing situations.

Unit I Introduction:

Concept of finance, scope and objectives of finance; Profit maximization vs. Wealth maximization; Functions of Finance Manager in Modern Age; Financial decision areas, Time value of money, risk and return analysis, valuation of securities.

Unit II Working Capital:

Concept of Gross Working Capital & Net Working Capital, Various Approaches to Working Capital Management, Factors affecting working capital requirement. Working Capital Management: Management of cash, inventory and receivables. Working Capital Financing: Sources of short term financing, Role of commercial bank in working capital management; Commercial paper; Factoring and other tools of working capital management.

Unit III Investment decision:

Appraisal of project; Techniques of capital budgeting and its applications; Risk and Uncertainty in Capital Budgeting, Leverage analysis-financing, operating and combined leverage and its implications; EBIT-EPS analysis.

Unit IV Financing Decision:

Long-term sources of finance, potentiality of equity shares, preference shares, debentures and bonds as source of long-term finance; Concept and approaches of capital structure decision; NI, NOI, Traditional and Modigliani Miller Approach; Cost of equity share, preference share and debentures.

Unit V Dividend Decision:

Concept of retained earnings and plough back of profits, relevancy and irrelevancy theory of dividend decision; Walter's model; Gordon's Model and Modigliani Miller model; Factor affecting dividend decision.

Objective: This course attempts to help students learn operations management systems and analyze issues pertaining to management of productivity, manufacturing technology, and facilities, operations planning and control and management of materials and quality.

Unit I: Demand Forecasting-

Introduction, Qualitative Forecasts, Time Series Techniques, Choosing a forecasting technique,

Unit II : Capacity Planning for Products and Services

Defining and measuring Capacity, Determinants of effective Capacity, Steps in capacity planning process, Cost Volume Analysis,

Unit III: Process Selection and Facility Layout –

Process types in manufacturing: project, jobbing, batch, line, mass, continuous; Layout planning- Product Layout, Process Layouts, Fixed Position, Combination and Cellular layouts, Product Layouts- Line Balancing, Processing Layouts,

Unit IV: Management of Quality-

Introduction; Defining Quality, Determinants of Quality, Costs of quality, Total Quality Management, Quality Tools and techniques for quality improvement: check sheet, histogram, scatter diagram, cause and effect diagram, Pareto chart, process diagram,

Unit V: Quality Control

Inspection, Statistical process control; Control Charts, Process Capability, Quality assurance

Unit VI: MRP and ERP-

Introduction, NRP Inputs and Processing, MRP in Services, Benefits of MRP, Capacity Requirement Planning

Unit VII: Scheduling

Scheduling Operations, Scheduling in High and low volume systems, I/O Control, Linear Programming method, Sequencing in Single and two work centers, Scheduling Services, Scheduling workforce and Cyclical scheduling

MPM114Research Methodology in Business Credits 4 (4-0-0)

Objective: The objective of this course is to familiarize the students with the concepts, tools and techniques for undertaking research project in business and writing research reports in an acceptable form. This course enables students to learn about the basics of brand and development of brand of a product.

Unit I Introduction:

Concept of research and its applications in the various functions of management; Types of research. Types of business problems encountered by the research; Problems and precautions to the researcher in India. Process of research: Steps involved in research process; various methods of research design.

Unit II Data collection:

Sampling procedure; Sample size; Determination and selection of sample member; Types of data and various methods of collecting data; Preparation of questionnaire and schedule; Precautions in preparation of questionnaire and collection of data. Measurement & Scaling – Attitude Measurement, Sampling Methods – Probabilistic &Non Probabilistic Sampling, Sample Design & Procedures- Sample size Estimation, etc.

Unit III Data Analysis and Interpretations:

Frequency Distribution, Cross Tabulation and Hypothesis Testing, Descriptive Statistics, Univariate (‘t’ & ‘z’), Bivariate (Annova, Chi-square), multiple regression, Factor analysis, Multi Dimensional Scaling. Uses of Data Analysis Tools like SPSS and Excel.

Unit IV Report Preparation:

Types and layout of research report. Precautions in preparing the research report. Bibliography and Annexure in report, drawing conclusions, Giving suggestions and recommendations to the concerned persons

MPM 115 Management Information System Credits 4 (4-0-0)

Objective: Information system is vital to the management, organisation, operation, and product of organization. This course prepares the ground in fundamentals of what information systems are, how they affect the organisation, and how they can make business more competitive and efficient. It helps in understanding and learning the usage of information technology in day-to- day operation, in managing the business and providing useful products and services to the customers.

Unit I Introduction:

MIS and information systems; Management support system and classifications.

Unit II Role of MIS:

Strategic advantage with MIS; Systems approach to problem solving; Business Process Reengineering (BPR); Internet worked enterprise in MIS: Internet, Intranet, Extranet; Enterprise communication and Collaboration.

Unit III Decision support systems:

MIS support for decision making; Decision support systems; Tools of business support systems: what if analysis, sensitivity analysis, goal seek analysis, optimisation analysis, data mining for decision support.

Unit IV Developing MIS systems:

System Development Cycle; System Analysis; System Design (DFD and ER diagrams).

Unit VApplications:

Cross-functional MIS; ERP; CRM; SCM; Transaction processing; Artificial intelligent technologies in business: neural network, fuzzy logic, genetic algorithm, virtual reality; Executive Information System; Expert Support Systems; Security and Ethical challenges

Unit VI Research Project:

Each student will write a research paper on a specific Information System related issue of theirchoice. This paper may include the following:

Historic Development
Examination of Current Issues
Exploration of the Actual or Expected Impact on Employees, Industry or Government, Presentation of available Alternatives if Applicable
References

MPM109 Marketing and Brand Management Credits: 4 (4-0-0)

Course Objective:

Unit I: Introduction to Marketing

Reading: Chapter-1. Fundamentals of Marketing Management

Topic: Scope of marketing, core marketing concepts, new marketing realities, marketing concept and philosophies, holistic marketing concept.

Unit-II: Developing Marketing Strategies and Plans

Topics: Corporate and business unit planning and management, developing the marketing offering, develop the marketing plan and modify the marketing plan

Unit III: Analyzing Consumer and Market Selection

Topics: Consumer characteristics, consumer psychology, buying decision process

Unit IV: Segmentation, Target Market and Positioning Decision

Topics: Bases for segmentation, Identifying target customers, developing brand positioning, 4 sessionchoosing a competitive frame of reference

Unit V: Designing and Managing Integrated Marketing Communications and Promotion Topic: Role of marketing communication, communication process, communication mix, developing effective communications,design the communication, select the communication

Unit VI: Setting Product Strategy

Topic: Product differentiation, design, Product portfolios design and product lines, Introduction

of packaging and labelling, product life cycle, product diffusion process, new product development process

Unit VII: Pricing Strategy

Topic: Concept of pricing, consumer psychology about pricing, defining the pricing objective, setting the pricing method, selection the final price, product mix pricing, initiating respond to price changes

Unit VIII Designing and Managing Distribution Channels

Topic: Role and functions of distribution channel, types of channel levels, Channel management decisions

Unit IX: Managing Personal Communications

Topic: concept of personal selling, personal selling as a process, designing the sales force, objectives, strategy, structure, size, compensation, recruiting, training and supervising, managing motivating, evaluating sales force

Unit X: Managing Integrated Marketing Campaign in the Digital Age

Topic: Advertising, online communication, social media, word of mouth (WoM), mobile communication, events, creating experiences, publicity, public relation

MPM110 Purchasing and Inventory Management Credits 2 (2-0-0)

Course Outcomes;

To understand and critically appraise purchasing organization functions and responsibilities
To understand the MRP systems and familiarize them with state-of-the-art ERP systems
To understand the coding, warehousing and handling of materials within a pharmaceutical industry environment
To appraise critically the role of warehousing operations and decision issues in warehousing of materials

Unit 1- Materials Management

Unit 2- Purchasing

Unit 3- Inventory Management

Nature and importance of Inventory Management, Inventory Ordering Policies,, EOQ Models, Reorder Point Ordering, How Much to Order- Fixed Order Interval Model, Single Period Model

Unit 4- Material Storage Systems

Introduction, Objectives, Concept of Material Storage Systems, Unit Load Storage, Storage Principles, Storage design and benefits, Storage Methods

Unit 5- Warehousing

Text Readings-

Gopal Krishnan, Purchasing and Materials Management, TMH,

Bill Scott, Manufacturing Planning Systems, London, Mcgraw Hill Publications William J Steveson, Operations Management, 12e, Mcgraw Hill Publications

A.K. Chitale and R.C. Gupta, Materials Management: A supply Chain Perspective

MPM111 Managerial Economics Credits: 4 (4-0-0)

Objective: The objectives of this course are to:

Understand the relative importance of Managerial Economics
Know how the application of the principles of managerial economics can aid in achievement of business objectives
Understand the modern managerial decision rules and optimization techniques.
Be equipped with the tools necessary in analysis of consumer behavior as well as in forecasting product demand
Understand and be able to apply latest pricing strategies
Understand and analyze the macro environment affecting the business decision making.

Unit1:BasicConceptsandprinciples

Unit2:DemandandSupplyAnalysis

significance and methods.

SupplyAnalysis;LawofSupply,SupplyElasticity;Analysisanditsusesformanageriald ecisionmaking. PriceofaProductunder demand and supplyforces

Unit3:ProductionandCost Analysis:

Productionconcepts&analysis:Productionfunction,Typesofproductionfunction,La wsofproduction:Lawofdiminishingreturns,Lawofreturnstoscale.

Costconceptandanalysis:Cost,Typesofcosts,Costoutputrelationship in the short- run. Cost output relationship in the Long-run.

EstimationofRevenue:AverageRevenue,Marginal Revenue

Unit4: Marketstructures: (5-6 lectures of 1 hr each)

Unit5: MacroEconomics: (2-4 lectures of 1 hr each)

NationalIncome;Conceptsandvariousmethodsofitsmeasurement,Circularflowsin2s ector,3sector,4sectoreconomies,Inflation,typesandcauses,BusinessCycle&itsphase s.

Text&References:

ManagerialEconomics,Geetika,McGraw-HillEducation 2ndEd.

ManagerialEconomics:ConceptsandApplications(SIE),Thomas&Maurice,McG raw-Hill Education,9thEd

ManagerialEconomics,AnalysisofManagerialdecisionMaking. H.LAbuja,S.Chand,8thEd

ManagerialEconomics,D.N.Dwivedi,VikasPublication,7thEd

ManagerialEconomics–TheoryandApplications,Dr.D.M.Mithani, HimalayaPublications,7thEd.

ManagerialEconomicsbyDuncan,W.R.and Crook, J.N.

AdvancedEconomicsTheorybyAhuja, H.L

ManagerialEconomicsbyVarshney,R.L.andMaheshwari,

MPM112 Financial Management Credits 4 (4-0-0) (Overall Efficiencies, Improvement, Planning and Capex)

Objective: The focus of this course is on the understanding of techniques and concepts and in showing their application to financial decision marketing situations.

Unit I Introduction:

Unit II Working Capital:

Unit III Investment decision:

Unit IV Financing Decision:

Unit V Dividend Decision:

Objective: This course attempts to help students learn operations management systems and analyze issues pertaining to management of productivity, manufacturing technology, and facilities, operations planning and control and management of materials and quality.

Unit I: Demand Forecasting-

Introduction, Qualitative Forecasts, Time Series Techniques, Choosing a forecasting technique,

Unit II : Capacity Planning for Products and Services

Defining and measuring Capacity, Determinants of effective Capacity, Steps in capacity planning process, Cost Volume Analysis,

Unit III: Process Selection and Facility Layout –

Unit IV: Management of Quality-

Unit V: Quality Control

Inspection, Statistical process control; Control Charts, Process Capability, Quality assurance

Unit VI: MRP and ERP-

Introduction, NRP Inputs and Processing, MRP in Services, Benefits of MRP, Capacity Requirement Planning

Unit VII: Scheduling

MPM114Research Methodology in Business Credits 4 (4-0-0)

Objective: The objective of this course is to familiarize the students with the concepts, tools and techniques for undertaking research project in business and writing research reports in an acceptable form. This course enables students to learn about the basics of brand and development of brand of a product.

Unit I Introduction:

Unit II Data collection:

Unit III Data Analysis and Interpretations:

Unit IV Report Preparation:

MPM 115 Management Information System Credits 4 (4-0-0)

Objective: Information system is vital to the management, organisation, operation, and product of organization. This course prepares the ground in fundamentals of what information systems are, how they affect the organisation, and how they can make business more competitive and efficient. It helps in understanding and learning the usage of information technology in day-to- day operation, in managing the business and providing useful products and services to the customers.

Unit I Introduction:

MIS and information systems; Management support system and classifications.

Unit II Role of MIS:

Unit III Decision support systems:

Unit IV Developing MIS systems:

System Development Cycle; System Analysis; System Design (DFD and ER diagrams).

Unit VApplications:

Unit VI Research Project:

Each student will write a research paper on a specific Information System related issue of theirchoice. This paper may include the following:

Historic Development
Examination of Current Issues
Exploration of the Actual or Expected Impact on Employees, Industry or Government, Presentation of available Alternatives if Applicable
References

MPM109 Marketing and Brand Management Credits: 4 (4-0-0)

Course Objective:

Unit I: Introduction to Marketing

Reading: Chapter-1. Fundamentals of Marketing Management

Topic: Scope of marketing, core marketing concepts, new marketing realities, marketing concept and philosophies, holistic marketing concept.

Unit-II: Developing Marketing Strategies and Plans

Topics: Corporate and business unit planning and management, developing the marketing offering, develop the marketing plan and modify the marketing plan

Unit III: Analyzing Consumer and Market Selection

Topics: Consumer characteristics, consumer psychology, buying decision process

Unit IV: Segmentation, Target Market and Positioning Decision

Unit V: Designing and Managing Integrated Marketing Communications and Promotion Topic: Role of marketing communication, communication process, communication mix, developing effective communications,design the communication, select the communication

Unit VI: Setting Product Strategy

Topic: Product differentiation, design, Product portfolios design and product lines, Introduction

Unit VII: Pricing Strategy

Topic: Concept of pricing, consumer psychology about pricing, defining the pricing objective, setting the pricing method, selection the final price, product mix pricing, initiating respond to price changes

Unit VIII Designing and Managing Distribution Channels

Topic: Role and functions of distribution channel, types of channel levels, Channel management decisions

Unit IX: Managing Personal Communications

Topic: concept of personal selling, personal selling as a process, designing the sales force, objectives, strategy, structure, size, compensation, recruiting, training and supervising, managing motivating, evaluating sales force

Unit X: Managing Integrated Marketing Campaign in the Digital Age

Topic: Advertising, online communication, social media, word of mouth (WoM), mobile communication, events, creating experiences, publicity, public relation

Suggested Readings:

MPM110 Purchasing and Inventory Management Credits 2 (2-0-0)

Course Outcomes;

Unit 1- Materials Management

Unit 2- Purchasing

Unit 3- Inventory Management

Unit 4- Material Storage Systems

Unit 5- Warehousing

Text Readings-

MPM111 Managerial Economics Credits: 4 (4-0-0)

Objective: The objectives of this course are to:

Unit1:BasicConceptsandprinciples

Unit2:DemandandSupplyAnalysis

Unit3:ProductionandCost Analysis:

Unit4: Marketstructures: (5-6 lectures of 1 hr each)

Unit5: MacroEconomics: (2-4 lectures of 1 hr each)

Text&References:

ManagerialEconomics,Geetika,McGraw-HillEducation 2ndEd.

ManagerialEconomics:ConceptsandApplications(SIE),Thomas&Maurice,McG raw-Hill Education,9thEd

ManagerialEconomics,AnalysisofManagerialdecisionMaking. H.LAbuja,S.Chand,8thEd

ManagerialEconomics,D.N.Dwivedi,VikasPublication,7thEd

ManagerialEconomics–TheoryandApplications,Dr.D.M.Mithani, HimalayaPublications,7thEd.

ManagerialEconomicsbyDuncan,W.R.and Crook, J.N.

AdvancedEconomicsTheorybyAhuja, H.L

ManagerialEconomicsbyVarshney,R.L.andMaheshwari,

MPM112 Financial Management Credits 4 (4-0-0) (Overall Efficiencies, Improvement, Planning and Capex)

Objective: The focus of this course is on the understanding of techniques and concepts and in showing their application to financial decision marketing situations.

Unit I Introduction:

Unit II Working Capital:

Unit III Investment decision:

Unit IV Financing Decision:

Unit V Dividend Decision:

Suggested Readings:

Pandey I M- Financial Management (Vikas, Latest Edition).

Van Horne- Financial Management and Policy (Pearson Education, 12 edition) 2003.

Knott G-Financial Management (Palgrave, 2004)

Khan and Jain- Financial Management, Text, Problems & Cases (Tata McGraw- Hill, Latest Edition)

Prasanna Chandra- Financial Management: Theory and Practice (TMH), Latest Edition.

Kirt C Butler- Multi National Finance (Vikas).

R P Rustagi- Financial Management (Galgotia) 2000, 2nd ed.

Lawrence J. Gitman- Principles of Managerial Finance 2004, Pearson Education N. Delhi.

Maheshwari, S.N.- Financial Management – Principles & Practice (Sultan Chand & Sons), Latest Edition.

Objective: This course attempts to help students learn operations management systems and analyze issues pertaining to management of productivity, manufacturing technology, and facilities, operations planning and control and management of materials and quality.

Unit I: Demand Forecasting-

Unit II : Capacity Planning for Products and Services

Unit III: Process Selection and Facility Layout –

Unit IV: Management of Quality-

Unit V: Quality Control

Unit VI: MRP and ERP-

Unit VII: Scheduling

Suggested Readings:

MPM114Research Methodology in Business Credits 4 (4-0-0)

Unit I Introduction:

Unit II Data collection:

Unit III Data Analysis and Interpretations:

Unit IV Report Preparation:

Suggested Readings:

Collis J and Hussey R- Business Research (Palgrave, 2003).

Cooper- Business Research (Tata McGraw-Hill).