Subject Code 401 Max Marks-100
This course will provide an opportunity for students to establish or advance their understanding of research through critical exploration of research language, ethics, and approaches. The course introduces the language of research, ethical principles and challenges, and the elements of the research process within quantitative, qualitative, and mixed methods approaches.
Overview of Research methodology: introduction, mathematical tools for analysis, research problems in management, types of research, Research Framework, research process, Research Methods.
Research design: different research design , Sampling design: census and sampling survey, steps in sample design, types of sampling design, Sampling design, data presentation; frequency distribution, cumulative frequency distribution, relative frequency distribution,
Data collection and presentation: introduction, Primary data, secondary data, methods of data collection: survey, observation, and interview, Questionnaires methods and questionnaires design,
Review of basic statistical measures: measures of central tendency and variation, Measurement and Scaling Techniques: Nominal Scale, ordinal scale, interval scale, ratio scale, test of sound measurement, scale
Design and analysis of Experiments: introduction, ANOVA, factorial Design, attitude management and scales, sampling methods and distributions, types of hypotheses, Non parametric Test:, basic multivariate analysis, use of excel in Research
Report writing and presentation: introduction, types of reports, report format, typing instruction, oral presentation, Stages of projects
R. Panneerselvam, research Methodology, PHI Learning Private Limited Delhi
C.R. Kothari ‘Research methodology’ New Age International Age publication.
D.D.Sharma Marketing research: Principles, Applications & Cases:Sultan Chand & sons. New Delhi.
Chunawalla S.A. Marketing Research overview, Himalaya Publication.
PRINCIPLES OF MARKETING MANAGEMENT
Subject Code 402 Max Marks-100
The course intends to create among the students a basic awareness about the marketing concepts and the related dynamics of marketing environment.
Concept, Meaning, definition, nature, scope and importance of marketing, Goods – Services Continuum, Product, Market, Approaches to Marketing – Product – Production - Sales – Marketing – Societal – Relationship Marketing, Adapting marketing to new liberalised economy - Digitalisation, Customisation, Changing marketing practices
Nature and Contents of Marketing Plan, Marketing environment, Controllable and Uncontrollable factors effecting marketing decisions, Concept of Market Potential & Market Share. Meaning and concept of market segmentation, Bases for market segmentation, Types of market segmentation, Effective segmentation criteria, Evaluating & Selecting, Target Markets, Concept of Target Market, Positioning and differentiation strategies.
Concept of a product; Classification of products; Major product decisions; Product line and product mix; Branding; Packaging and labeling; Product life cycle – strategic implications; New product development.
Concept, and Meaning of Price and Pricing, Significance of Pricing Decision, Factors affecting price determination; Pricing Methods and Techniques, Pricing policies and strategies; Discounts and rebates.
Nature, functions, and types of distribution channels; Distribution channel intermediaries; Channel management decisions, Channel design, Channel management - Selection, Training, Motivation and evaluation of channel members; Promotion Decision- Communication Process; Promotion mix – advertising, personal selling, sales promotion, publicity & public relation, sales promotion- tools and technique
Philip Kotler : Marketing Management, Pearson Education
Stanton: Fundamentals of Marketing, McGraw Hill
Ramasamy & Namakumari : Marketing Management, Macmillan India.
Neeru Kapoor- Principles of Marketing –PHI Learning Private Limited.
Rajan Saxena: Marketing Management, Tata McGraw Hill.
Mike Meldrum, Malcolm Macdonald: Marketing in a Nutshell: -Elsevier Inc.
Philip Kotler and Gary Armstrong: Principles of Marketing 12th Edition, Pearson Education, PHI
McCarthy E. J. : Basic Marketing: A managerial approach, Irwin, New York.
Kotler, Lilien & Moorthy : Marketing Models, Prentice-Hall of India
The aim of this course is to introduce you to the fundamentals of public financial management methods and processes. It also aims at encouraging you to acquaint yourself with the nature and scope of public financial management.
Subject Code 403 Max Marks-100
Unit I
Introduction to financial management, objectives of financial management, financial assets and financial markets, difference between bonds and share, analysis of financial statements, time value of money
UNIT II
Financial forecasting and financial planning, present value and discounting, capital structure: introduction, theory of capital structure, management of capital structure, dividend payout, application of residual dividend model
UNIT III
Capital budgeting and capital budgeting techniques: net present value (NPV) and internal rate of return (IRR), project cash flows, project timing, comparing projects, and modified internal rate of return (MIRR) capital rationing and interpretation of IRR and NPV with limited capital.
UNIT IV
Bonds and classification of bonds, bonds’ valuation and yield on bonds, introduction to stocks and stock valuation, common stock pricing and dividend growth models, introduction to risk, risk and return for a single stock investment,
UNIT V
Portfolio risk analysis and efficient portfolio maps, working capital management, cash management and working capital financing, short term financing, long term financing and lease financing, lease financing, mergers and acquisitions
Suggested Books
Hampton, john, ‘Financial Decision Making.’ Englewood Cliffs, New Jersey, Prentice Hall Inc.
Van Home, James C. ‘Financial Management & policy’ ed. New Delhi Prentice Hall of India.
Pandey I.M. ‘Financial Management’ Vikas Publication.
Khan & Jam, ‘ Financial Management’ Tata Mc graw Hill.
Subject Code 404 Max Marks-100
Introduction: Importance of Human Resource Management – Meaning, Nature and Scope, Functions and Role of HR Manager – Advisory and service function to other department – HRM function planning – objectives and policies, organizing the HRM Department.
Procurement and Development Functions: Job Analysis, Job description, job specification, recruitment, selection, placement and induction and socialization,
Training & development. Types and method of training, job change – career planning, promotion, demotion, transfer, separations.
Compensation Function: Job evaluation – Merit rating – Mothods of wage,payment, incentive compensation – Types, advantages, perquisites. Wage system in India – Minimum wage, fair wage, living wage
Maintenance and Integration Functions: Administration of welfare, amenities & fringe benefits, safety & accident prevention work, environment fatigue safety, accident prevention. Employee grievances and their redressal, suggestion schemes, administration of discipline.
Suggested Books
Dr. C.B. Mamoria : Pe rso nnel Manageme nt, Himalaya Publishing Ho use , New Delhi
Bhagoliwal, T.N. Economics o f Labo ur And Ind ustrial Relatio ns.
Davar, R.S. : Pe rso nnel Manageme nt & Industrial Re lations, Vikas Publishing House,
Flippo, E.B. : Pe rso nnel Manageme nt, Mc Graw Hill Inte national Edition.
Jayagop al, R. : Human Resource Deve lopment : Co nceptual Analys & Strateg ies.
Prasad, L. & A.M. Banne rjee : Manageme nt of Human Re so ces.
Rubrabasavaraj, M.N. Case s in Human Resource Management.
P.R.N. Sinha, I.B. Sinha, S.P. Se khar, Ind ustrial Relatio n, Trade Unio n and Labour Legislation, Pearso n Ed ucatio n.
Ratna Sen, Industrial Re lations in India: Shifting Paradigns, Mac Millan
Arun Mo napp a, Managing Human Resource, Mac Millan
Arun Mo napp a, Ms Saiyadain, Pe rsonnel Manageme nt, Tata Mc Graw Hill
Subject Code 405 Max Marks-100
The objective of this course is to Study the important uses of information technology organizations. Includes information requirements, system design and analysis methodologies, the generation and accumulation of data for decision making, and the implementation and control of information systems.
Management Information system: An Overview, introduction, importance of MIS, Logical foundation of MIS, Typical Management Information System.
Information system and organization: introduction, organizational and information system Structure, Management and Decision making, classification of information system, information support for functional areas of management, impact of business on information system
Communications technology: introduction, telecommunication, computer networking, Database Technology: introduction, Data Base Management System, Structured Query Language (SQL), current development in Data Base.
System analysis and Design: introduction, organizational context of system analysis, role of system analyst, requirement analysis, requirement specifications, Diagramming techniques, feasibility analysis
Expert system and Artificial Intelligence: introduction, evolution of Artificial Intelligence, component of Artificial Intelligence, Expert system.
Management and MIS - Strategic information system - MIS as competitive advantage - implications for managers - MIS support for planning, organizing, operating, controlling an knowledge work - specific function - finance - personnel - production - materials - marketing - computer - hardware and software - Data representation in computers - Batch Processing Vs. online processing.
Decision Support System - definition, examples of DSS, components, building DSS, Group Decision Support System, GDSS tools, role of GDSS, Executive System, role developing DSS, Model Management, DSS Generator, Multi criteria modelling
S.Sadagopan - Management Information Systems – PHI Learning Private Limited
Gordan B. Davis, Management Information System
Management Information System - Gordan B. Davis
Mudrick & Ross - Management Information Systems - Prentice-Hall of India
Subject Code 406 Max Marks-100
Introduction to productions and operations management: Nature of production, productions and system, production as an organizational function, decision making in production, production management and operations management, Characteristics of modern production and operation management, organization of production function, recent trends in production/operations management.
Production process, manufacturing and service operations: production process, manufacturing operation, service operations, selection of process non manufacturing or service operations, difference between manufacturing and service operations, classification of manufacturing process, manufacturing operations as conversion process, characteristics of modern manufacturing process,
Design of production system: Product, process and production design, factors influencing product design, approaches for product design, process planning and process design, process selection, process management, major process decisions,
Plant location & Plant layout – Location theories, freedom of locations, errors in selection, steps in location selection, relative importance of location factors, location models, Meaning, definition scope and of facility layout, factors influencing layout, types of layout, importance of layout, layout planning, layout tools and techniques, analysis if layout with computers, criteria for selection and design of layout, layout design procedure.
Quality control – Purpose of inspection and quality control – control charts and acceptance sampling by variable and attributes. Sample plan OC curve, AQL, AOQL, LTPD.
S.N Chary,Theory & Problems in Production and Operations Management, TMH
R.V.Badi N.V.Badi Production & Operations Management,Vrinda Publication
B. Mahadevan; Operation Management; Theory and Practice’ Pearson Education,
Ashwathappa, Production and Operation Management, Himalaya Publishing .
Subject Code 401 Max Marks-100
This course will provide an opportunity for students to establish or advance their understanding of research through critical exploration of research language, ethics, and approaches. The course introduces the language of research, ethical principles and challenges, and the elements of the research process within quantitative, qualitative, and mixed methods approaches.
Overview of Research methodology: introduction, mathematical tools for analysis, research problems in management, types of research, Research Framework, research process, Research Methods.
Research design: different research design , Sampling design: census and sampling survey, steps in sample design, types of sampling design, Sampling design, data presentation; frequency distribution, cumulative frequency distribution, relative frequency distribution,
Data collection and presentation: introduction, Primary data, secondary data, methods of data collection: survey, observation, and interview, Questionnaires methods and questionnaires design,
Review of basic statistical measures: measures of central tendency and variation, Measurement and Scaling Techniques: Nominal Scale, ordinal scale, interval scale, ratio scale, test of sound measurement, scale
Design and analysis of Experiments: introduction, ANOVA, factorial Design, attitude management and scales, sampling methods and distributions, types of hypotheses, Non parametric Test:, basic multivariate analysis, use of excel in Research
Report writing and presentation: introduction, types of reports, report format, typing instruction, oral presentation, Stages of projects
R. Panneerselvam, research Methodology, PHI Learning Private Limited Delhi
C.R. Kothari ‘Research methodology’ New Age International Age publication.
D.D.Sharma Marketing research: Principles, Applications & Cases:Sultan Chand & sons. New Delhi.
Chunawalla S.A. Marketing Research overview, Himalaya Publication.
PRINCIPLES OF MARKETING MANAGEMENT
Subject Code 402 Max Marks-100
The course intends to create among the students a basic awareness about the marketing concepts and the related dynamics of marketing environment.
Concept, Meaning, definition, nature, scope and importance of marketing, Goods – Services Continuum, Product, Market, Approaches to Marketing – Product – Production - Sales – Marketing – Societal – Relationship Marketing, Adapting marketing to new liberalised economy - Digitalisation, Customisation, Changing marketing practices
Nature and Contents of Marketing Plan, Marketing environment, Controllable and Uncontrollable factors effecting marketing decisions, Concept of Market Potential & Market Share. Meaning and concept of market segmentation, Bases for market segmentation, Types of market segmentation, Effective segmentation criteria, Evaluating & Selecting, Target Markets, Concept of Target Market, Positioning and differentiation strategies.
Concept of a product; Classification of products; Major product decisions; Product line and product mix; Branding; Packaging and labeling; Product life cycle – strategic implications; New product development.
Concept, and Meaning of Price and Pricing, Significance of Pricing Decision, Factors affecting price determination; Pricing Methods and Techniques, Pricing policies and strategies; Discounts and rebates.
Nature, functions, and types of distribution channels; Distribution channel intermediaries; Channel management decisions, Channel design, Channel management - Selection, Training, Motivation and evaluation of channel members; Promotion Decision- Communication Process; Promotion mix – advertising, personal selling, sales promotion, publicity & public relation, sales promotion- tools and technique
Philip Kotler : Marketing Management, Pearson Education
Stanton: Fundamentals of Marketing, McGraw Hill
Ramasamy & Namakumari : Marketing Management, Macmillan India.
Neeru Kapoor- Principles of Marketing –PHI Learning Private Limited.
Rajan Saxena: Marketing Management, Tata McGraw Hill.
Mike Meldrum, Malcolm Macdonald: Marketing in a Nutshell: -Elsevier Inc.
Philip Kotler and Gary Armstrong: Principles of Marketing 12th Edition, Pearson Education, PHI
McCarthy E. J. : Basic Marketing: A managerial approach, Irwin, New York.
Kotler, Lilien & Moorthy : Marketing Models, Prentice-Hall of India
The aim of this course is to introduce you to the fundamentals of public financial management methods and processes. It also aims at encouraging you to acquaint yourself with the nature and scope of public financial management.
Subject Code 403 Max Marks-100
Unit I
Introduction to financial management, objectives of financial management, financial assets and financial markets, difference between bonds and share, analysis of financial statements, time value of money
UNIT II
Financial forecasting and financial planning, present value and discounting, capital structure: introduction, theory of capital structure, management of capital structure, dividend payout, application of residual dividend model
UNIT III
Capital budgeting and capital budgeting techniques: net present value (NPV) and internal rate of return (IRR), project cash flows, project timing, comparing projects, and modified internal rate of return (MIRR) capital rationing and interpretation of IRR and NPV with limited capital.
UNIT IV
Bonds and classification of bonds, bonds’ valuation and yield on bonds, introduction to stocks and stock valuation, common stock pricing and dividend growth models, introduction to risk, risk and return for a single stock investment,
UNIT V
Portfolio risk analysis and efficient portfolio maps, working capital management, cash management and working capital financing, short term financing, long term financing and lease financing, lease financing, mergers and acquisitions
Suggested Books
Hampton, john, ‘Financial Decision Making.’ Englewood Cliffs, New Jersey, Prentice Hall Inc.
Van Home, James C. ‘Financial Management & policy’ ed. New Delhi Prentice Hall of India.
Pandey I.M. ‘Financial Management’ Vikas Publication.
Khan & Jam, ‘ Financial Management’ Tata Mc graw Hill.
Subject Code 404 Max Marks-100
Introduction: Importance of Human Resource Management – Meaning, Nature and Scope, Functions and Role of HR Manager – Advisory and service function to other department – HRM function planning – objectives and policies, organizing the HRM Department.
Procurement and Development Functions: Job Analysis, Job description, job specification, recruitment, selection, placement and induction and socialization,
Training & development. Types and method of training, job change – career planning, promotion, demotion, transfer, separations.
Compensation Function: Job evaluation – Merit rating – Mothods of wage,payment, incentive compensation – Types, advantages, perquisites. Wage system in India – Minimum wage, fair wage, living wage
Maintenance and Integration Functions: Administration of welfare, amenities & fringe benefits, safety & accident prevention work, environment fatigue safety, accident prevention. Employee grievances and their redressal, suggestion schemes, administration of discipline.
Suggested Books
Dr. C.B. Mamoria : Pe rso nnel Manageme nt, Himalaya Publishing Ho use , New Delhi
Bhagoliwal, T.N. Economics o f Labo ur And Ind ustrial Relatio ns.
Davar, R.S. : Pe rso nnel Manageme nt & Industrial Re lations, Vikas Publishing House,
Flippo, E.B. : Pe rso nnel Manageme nt, Mc Graw Hill Inte national Edition.
Jayagop al, R. : Human Resource Deve lopment : Co nceptual Analys & Strateg ies.
Prasad, L. & A.M. Banne rjee : Manageme nt of Human Re so ces.
Rubrabasavaraj, M.N. Case s in Human Resource Management.
P.R.N. Sinha, I.B. Sinha, S.P. Se khar, Ind ustrial Relatio n, Trade Unio n and Labour Legislation, Pearso n Ed ucatio n.
Ratna Sen, Industrial Re lations in India: Shifting Paradigns, Mac Millan
Arun Mo napp a, Managing Human Resource, Mac Millan
Arun Mo napp a, Ms Saiyadain, Pe rsonnel Manageme nt, Tata Mc Graw Hill
Subject Code 405 Max Marks-100
The objective of this course is to Study the important uses of information technology organizations. Includes information requirements, system design and analysis methodologies, the generation and accumulation of data for decision making, and the implementation and control of information systems.
Management Information system: An Overview, introduction, importance of MIS, Logical foundation of MIS, Typical Management Information System.
Information system and organization: introduction, organizational and information system Structure, Management and Decision making, classification of information system, information support for functional areas of management, impact of business on information system
Communications technology: introduction, telecommunication, computer networking, Database Technology: introduction, Data Base Management System, Structured Query Language (SQL), current development in Data Base.
System analysis and Design: introduction, organizational context of system analysis, role of system analyst, requirement analysis, requirement specifications, Diagramming techniques, feasibility analysis
Expert system and Artificial Intelligence: introduction, evolution of Artificial Intelligence, component of Artificial Intelligence, Expert system.
Management and MIS - Strategic information system - MIS as competitive advantage - implications for managers - MIS support for planning, organizing, operating, controlling an knowledge work - specific function - finance - personnel - production - materials - marketing - computer - hardware and software - Data representation in computers - Batch Processing Vs. online processing.
Decision Support System - definition, examples of DSS, components, building DSS, Group Decision Support System, GDSS tools, role of GDSS, Executive System, role developing DSS, Model Management, DSS Generator, Multi criteria modelling
S.Sadagopan - Management Information Systems – PHI Learning Private Limited
Gordan B. Davis, Management Information System
Management Information System - Gordan B. Davis
Mudrick & Ross - Management Information Systems - Prentice-Hall of India
Subject Code 406 Max Marks-100
Introduction to productions and operations management: Nature of production, productions and system, production as an organizational function, decision making in production, production management and operations management, Characteristics of modern production and operation management, organization of production function, recent trends in production/operations management.
Production process, manufacturing and service operations: production process, manufacturing operation, service operations, selection of process non manufacturing or service operations, difference between manufacturing and service operations, classification of manufacturing process, manufacturing operations as conversion process, characteristics of modern manufacturing process,
Design of production system: Product, process and production design, factors influencing product design, approaches for product design, process planning and process design, process selection, process management, major process decisions,
Plant location & Plant layout – Location theories, freedom of locations, errors in selection, steps in location selection, relative importance of location factors, location models, Meaning, definition scope and of facility layout, factors influencing layout, types of layout, importance of layout, layout planning, layout tools and techniques, analysis if layout with computers, criteria for selection and design of layout, layout design procedure.
Quality control – Purpose of inspection and quality control – control charts and acceptance sampling by variable and attributes. Sample plan OC curve, AQL, AOQL, LTPD.
S.N Chary,Theory & Problems in Production and Operations Management, TMH
R.V.Badi N.V.Badi Production & Operations Management,Vrinda Publication
B. Mahadevan; Operation Management; Theory and Practice’ Pearson Education,
Ashwathappa, Production and Operation Management, Himalaya Publishing .